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Wine in Finland
July 2022
2021 DEVELOPMENTS
Fall in volume sales through retail channels in 2021
Wine registered a decline in volume sales in 2021, driven by a drop in retail volume sales. During COVID-19 restrictions, wine registered a huge boost, as consumers treated themselves to wine at home.
Sparkling wine star performer in 2021
Finnish people enjoy wine and there is plenty of dynamism in the sector. Non-berry is losing value share, as consumers consider it to be of lower quality and see it just as a cheap wine.
Still white edges past still red in 2021
For the first time, in 2021, still white wine accounted for more volume sales than still red. While still white wine has been more popular through on-trade channels for several years, in 2021, it also surpassed still red through retail channels.
PROSPECTS AND OPPORTUNITIES
Fall in volume sales over forecast period
There will be an overall fall in volume sales over the forecast period, in a what is mature product. All the same, with society fully opening up, on trade channels will perform well, with retail channels suffering.
Rosé increasingly popular.
While rosé accounts for significantly less volume sales than still red and white wine, it is growing in popularity and will gain further value share over the forecast period. One factor that is boosting volume sales is that rosé is no longer viewed as seasonal and is now consumed throughout the year.
Consumers push for environmental credentials
Finnish consumers take the environment seriously and pay attention in terms of packaging as well as sustainable farming practices. This will continue to be a focus over the forecast period and players will respond by promoting their environmental credentials.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Finland report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Wine in Finland?
Where is consumer demand for Wine focussed?
Which is being consumed more; beer, wine or spirits?
Where is demand growing? Stagnating?
How is the operating environment for alcoholic drinks changing?
Which are the leading brands in Finland?
How are products distributed in Finland?
What are the key trends in new product development?
Do consumers want value for money or added value?
How will macroeconomic context and shifting cultural values shape future growth?
How will COVID-19 and recession impact the alcoholic drinks industry?
Where is future growth expected to be most dynamic?
Wine in Finland - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fall in volume sales through retail channels in 2021
Sparkling wine star performer in 2021
Still white edges past still red in 2021
PROSPECTS AND OPPORTUNITIES
Fall in volume sales over forecast period
Rosé increasingly popular.
Consumers push for environmental credentials
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2016-2021Table 2 Sales of Wine by Category: Total Value 2016-2021Table 3 Sales of Wine by Category: % Total Volume Growth 2016-2021Table 4 Sales of Wine by Category: % Total Value Growth 2016-2021Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021Table 6 Sales of Wine by Off-trade vs On-trade: Value 2016-2021Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021Table 16 GBO Company Shares of Champagne: % Total Volume 2017-2021Table 17 NBO Company Shares of Champagne: % Total Volume 2017-2021Table 18 LBN Brand Shares of Champagne: % Total Volume 2018-2021Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021Table 28 Forecast Sales of Wine by Category: Total Volume 2021-2026Table 29 Forecast Sales of Wine by Category: Total Value 2021-2026Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
Legal purchasing age and legal drinking ageDrink drivingAdvertisingSmoking banOpening hoursOn-trade establishmentsTable 32 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty-free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021Table 35 Sales of Alcoholic Drinks by Category: Total Value 2016-2021Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included:
Wine
Port
Sherry
Vermouth
Other Fortified Wine
Apple Wine
Bokbunjaju
Cheongju
Chinese Wine
Economy Rice Wine
Fortified Fruit Wine
Fruit and Berry Wine
Fruit and Herbal Wine
Fruit and Honey based Wine
Fruit Wine
Local Non-Grape Wine
Lower Mid-Range Rice Wine
Non-Grape Dessert Wine
Premium Rice Wine
Rice Wine
Sake
Takju
Upper Mid-Range Rice Wine
Yakju
Yellow Wine
Other Non-Grape Wine
Champagne
Other Sparkling Wine
Still Red Wine
Still Rosé Wine
Still White Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).