Wine registered a decline in volume sales in 2021, driven by a drop in retail volume sales. During COVID-19 restrictions, wine registered a huge boost, as consumers treated themselves to wine at home.
Finnish people enjoy wine and there is plenty of dynamism in the sector. Non-berry is losing value share, as consumers consider it to be of lower quality and see it just as a cheap wine.
For the first time, in 2021, still white wine accounted for more volume sales than still red. While still white wine has been more popular through on-trade channels for several years, in 2021, it also surpassed still red through retail channels.
There will be an overall fall in volume sales over the forecast period, in a what is mature product. All the same, with society fully opening up, on trade channels will perform well, with retail channels suffering.
While rosé accounts for significantly less volume sales than still red and white wine, it is growing in popularity and will gain further value share over the forecast period. One factor that is boosting volume sales is that rosé is no longer viewed as seasonal and is now consumed throughout the year.
Finnish consumers take the environment seriously and pay attention in terms of packaging as well as sustainable farming practices. This will continue to be a focus over the forecast period and players will respond by promoting their environmental credentials.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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