Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Wine in

Wine in Finland

32 pages, Jun 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Maturity, but not without growth opportunities

The wine culture in Finland continues to evolve and move towards greater sophistication as more wines enter, allowing Finns to have more flavour experiences. While total volume consumption faced maturity and stagnation in 2017, dynamic growth was seen in categories such as still rosé wine and sparkling wine, where products such as prosecco still have novelty value.

Premiumisation and economisation as trends

Another growth opportunity lies in premium wine. Premiumisation remains marginal in Finland, but as selections widen and more smaller batches become available, more Finns are expected to be willing to pay for unique wine flavours and experiences.

Eco and ethical credentials appeal

At the end of 2017, domestic Altia Oyj launched Blossa Ekologisk Vinglögg, an organic version of its popular Blossa glögi or mulled wine, targeting an increasing number of health and wellness- and ecologically-conscious Finns. Also, Red Bev Oy introduced Domaine Fernand Engel Crémant d’Alsace Tradition Brut in 2017, which is organic sparkling wine from France certified by Ecocert.

COMPETITIVE LANDSCAPE

Finding a niche as a way forward

While Altia Oyj, a Finnish state-owned alcohol company, continued to hold the leading position in wine in 2017, followed by Pernod Ricard Finland Oy, the remaining sales were fragmented between a larger number of players. While it is hard to challenge the leading players, which have managed to hold on to their shares rather well, there is still room for smaller players which can find niches, for example, by offering different sparkling wine types, still rosé wine and premium offerings to reach profitable sales.

Widening selection on offer

Wine saw active new product development in 2017. Growing demand for sparkling wine was met in 2017 with a great number of launches such as Zonin Moscato Dolce, sweet Italian sparkling wine, and Moët & Chandon Grand Vintage Rosé Champagne Brut, premium rosé champagne from 2008 with only 600 bottles made available.

Developing the wine culture

The state-owned Alko monopoly has put effort into further developing the wine culture. Not only are wine selections on its shelves marked with symbols of food they are ideal to be enjoyed with, but the company also offers summaries of their origin and stories of their manufacturers in its catalogues and online store.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Finland?
What are the major brands in Finland?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Wine in Finland - Category analysis

HEADLINES

PROSPECTS

Maturity, but not without growth opportunities

Premiumisation and economisation as trends

Eco and ethical credentials appeal

COMPETITIVE LANDSCAPE

Finding a niche as a way forward

Widening selection on offer

Developing the wine culture

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 16 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 17 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 18 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 28 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 29 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Finland - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks struggles with maturity and dropping sales

Premiumisation efforts pep up sales

Small players continue to enter the competition

Distribution remains stable, but further liberation impacts 2018

Declining sales will continue to challenge players

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 32 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 33 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 34 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 35 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 36 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 37 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 38 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 43 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 44 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 45 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Wine in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Maturity, but not without growth opportunities

Premiumisation and economisation as trends

Eco and ethical credentials appeal

COMPETITIVE LANDSCAPE

Finding a niche as a way forward

Widening selection on offer

Developing the wine culture

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Wine in Finland - Category analysis

HEADLINES

PROSPECTS

Maturity, but not without growth opportunities

Premiumisation and economisation as trends

Eco and ethical credentials appeal

COMPETITIVE LANDSCAPE

Finding a niche as a way forward

Widening selection on offer

Developing the wine culture

CATEGORY DATA

Alcoholic Drinks in Finland - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks struggles with maturity and dropping sales

Premiumisation efforts pep up sales

Small players continue to enter the competition

Distribution remains stable, but further liberation impacts 2018

Declining sales will continue to challenge players

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports