Wine in Cameroon

PROSPECTS

Wine to record positive growth over the forecast period

Wine performed well in 2017, in line with 2016 growth rates. The growth continued to be supported by high consumer awareness, higher disposable income as well as exposure to Western culture.

Still light grape wine is expected to remain the most mature category with red wine driving sales

Wine sold in Cameroon is dominated by wine with 14% or less alcohol by volume. This is a key factor in the dominance of still light grape wines in the local marketplace.

Illicit trade is expected to hamper the category over the forecast period

Illicit trade, counterfeit as well as smuggling of wine and spirits impact the alcoholic drinks market negatively. In 2017, the Cameroonian government estimated that these illegal activities cost the local economy XAF150 billion a year, of which XAF70 billion represent tax losses.

COMPETITIVE LANDSCAPE

The market for wine in Cameroon is characterised by multiple players

The competitive landscape for wine in Cameroon is fragmented with multiple players. La Société de Fabrication des Vins du Cameroun (Sofavinc) was the only local player producing and retailing still red wine up until recently.

Two players enter wine in 2017

Saprab Sarl and Société Boissons, Vins et Spiritueux (BVS) recently entered spirits and wine in Cameroon. In 2017, they both benefitted from a 2013 private investment incentive scheme that grants investors 5-10 years of tax exemptions.

BVS introduces Mimbo, a low-priced wine with four different variants

In March 2018, BVS introduced Mimbo, a red wine available in four different flavours: Africa, South Africa, Espana and USA, which retails for XAF1,500. Each flavour presents similarities with the region after which it was named.

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