Retail volume sales of wine remain very limited in Cameroon, with demand largely limited to affluent local consumers and expats. Indeed, wine is unaffordable to the bulk of local consumers.
SOFAVINC, a subsidiary of Fokou Group, has been the dominant player in wine since the 1990s, but during the review period, BVS SA has emerged as a significant rival. The latter’s shops have wine testing options for consumers.
Cave à Vin, on-trade venues that offer only wine and spirits, are proliferating in the country’s main urban centres – Douala, Yaoundé and Bafoussam. They are relatively expensive and thus attract a high-end clientele.
While specialist retailers dominate the distribution of wine, supermarkets are also significant, as they are where affluent local consumers tend to do their grocery shopping. Moreover, supermarkets frequently hold promotional offers, while local consumers are much less likely to buy counterfeit products in large supermarket chains than in specialist outlets.
Cameroonian consumers are gaining confidence with their wine consumption and will be eager to experiment with wine sourced from different countries, such as South Africa, Italy, Spain, and Chile, as well as the more traditionally recognised French wines. As consumers’ tastes expand, so companies will continue to increase their production, with local companies such as BVS, Fermencam, and SOFAVINC expected to increase their distribution and promotion of their brands.
On-trade volume sales of wine will begin to recover in 2022 but will remain well below their pre-pandemic peak even at the end of the forecast period. The elimination of COVID-19 restrictions will be crucial to this, in addition to a revival in inbound business and leisure travel.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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