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Learn moreSep 2020
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In Cameroon wine is mainly purchased for consumption at home, either to entertain visitors or as an accompaniment to meals. Even some of the wine sold to customers in on-trade establishments is sourced from retail outlets.
Wine is characterised by imported products, especially French wine from Bordeaux. Widely available, such products are appreciated for their taste.
Towards the end of the review period Groupe Focali, a major player in imported alcoholic drinks, increased its promotion of Grand Sud Wine brands using large and small billboards within the city of Douala. These hoardings became ubiquitous throughout the city.
On-trade volume sales of wine are expected to fall by 2% in 2020 in light of the impact of COVID-19. This compares to an expected 8% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.
As the majority of wine sales are made in off-trade channels for home consumption, the category has been less affected by COVID-19 than others, such as beer, whose consumption is highly social in on-trade establishments, and spirits, which tend to be higher priced. As a result, while the growth rates of most categories are expected to be lower in 2020 than in the previous year, most will maintain positive performances.
The off-trade channel is set to record a strong performance over the forecast period, given the wide availability of wine in retail outlets, and product familiarity among consumers. Aggressive marketing tactics are expected to be implemented by wine players, resulting in the category’s recovery in the post-pandemic environment.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Wine industry in Cameroon with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wine industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.