For most Cameroon consumers, pricing remains the single most important factor when it comes to buying wine, and this is expected to continue over the forecast period in the light of ongoing price-sensitivity. Taste is the second deciding factor, followed by the presentation of the bottle and the marketing support it sees in the local territory.
Champagne is at the premium end of wine in Cameroon, with prices averaging from XAF25,000 up to XAF150,000. It is the premium price of champagne which has resulted in its status symbol positioning.
Cameroonian consumers are expected to further develop their relationship with wine over the forecast period. One of the main reasons is that wine is increasingly seen as an alternative to beer – especially among more affluent consumers.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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