Wine in Cameroon

PROSPECTS

Consumers to experiment with more non-French wines

Wine is characterised by imported products, especially French wine from Bordeaux, which is widely available, is appreciated for its taste and recent introductions of inexpensive offerings, which appeal to price-sensitive consumers. However, South African, Spanish and Portuguese wine are beginning to appeal to the ever-changing and more sophisticated consumer tastes.

Wine to record steady off-trade growth

The off-trade channel is set to record a strong performance over the forecast period, given the wide availability of wine in retail outlets. Most alcohol shops are wine shops and wine is bought for use at home, either to entertain visitors or to accompany meals.

Marketing to drive strong growth

Aggressive marketing tactics by players in the wine category are anticipated to drive strong growth over the forecast period. Notable billboard promotions, social media advertising and marketing and off-trade promotions for bulk sales of wine will go a long way to boost performance in the category.

COMPETITIVE LANDSCAPE

Group Focali boosts promotion of Grand Sud wine

Group Focali, a major player in imported alcoholic drinks, increased its promotion of Grand Sud Wine brands using large and small billboards within the city of Douala. It is impossible to drive through the city without noticing these advertisements.

Demand for South African wine increasing

Demand for South African wine is increasing due to its sweetness and strong taste. Retailers report that consumers who are new to South African wine begin to favour the wine after initial tastings and that South African wine is achieving good volume and value sales in retail outlets.

Imported products characterise wine

Although domestic producers and bottlers of wine exist, including Sofavinc and more recently BVS, imported wine varieties lead in Cameroon. Local production of wine is not particularly strong due to the sophisticated processes involved in wine production.

Files are delivered directly into your account within a few minutes of purchase.