Wine in Georgia

PROSPECTS

Home-made wine tradition remains strong in Georgia

There is a strong tradition of producing home-made wine in Georgia. It is easy to obtain large quantities of grapes for making wine at home, particularly in rural areas of regions where grape cultivation is widespread.

Expansion of modern grocery retailers bodes well for branded wine producers

Despite high consumption of home-made wine in Georgia, one factor that bodes well for branded wine products is the ongoing development of modern grocery retailers channels in the country. Whereas traditional grocery retailers such as independent small grocers sometimes sell home-made wine, modern grocery retailers do not, as they are subject to stricter control by tax authorities.

Growth in inbound tourism bolsters development of wine in Georgia

Georgia experienced steady growth in inbound tourist numbers over the review period, and this trend is expected to persist over the forecast period. The country’s popularity as a destination for tourists from former Soviet states and other Eastern European nations should continue to have a positive impact on the development of the local wine category, as Georgian wine is famous for its quality in these countries.

COMPETITIVE LANDSCAPE

Georgians overwhelming prefer local wine brands

Georgians are proud of their country’s wine-making tradition, with many believing it to be the oldest in the world. It is only in recent years that Georgians have started to switch from home-made wine to branded alternatives in significant numbers.

Most Georgian wine producers remain focused on export markets

Due to the high consumption of home-made wine and relatively low disposable incomes in Georgia, many commercial wine producers in the country export the bulk of their output. Key export markets for Georgian producers include Russia, Ukraine, the Baltic States and China.

Wide portfolio ensures Teliani Valley remains one of Georgia’s top wine producers

Teliani Valley remained one of the leading wine producers in Georgia in 2017. The company maintains an extensive portfolio that covers all price segments and offers products made with most of the main red and white grape varieties cultivated in the country.

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