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Learn moreAug 2020
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Georgia is one of the oldest wine-making regions in the world. Studies confirm that Georgian wine-making history dates back 8,000 years.
Together with developments in foodservice in Georgia, on-trade consumption of alcoholic drinks continued to grow in 2019, boosted by the more stable currency, changing consumer habits and increasing disposable incomes in urban areas. Still white wine benefited the most from these factors.
The wine category is highly saturated in Georgia. With numerous local producers and already high levels of consumption of homemade wine by locals, in addition to relatively low disposable incomes, many commercial wine producers in the country focus on exporting the bulk of what they produce.
On-trade volume sales of wine are expected to fall by 74% in 2020 in light of the impact of COVID-19. This compares to an expected 9% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.
All volume sales of wine both through the off-trade and on-trade are expected to be hard hit in 2020, with bars and restaurants closed and food/drink/tobacco specialists forced to shut. Lower priced products may fare better, although these will continue to face strong competition from home-made wine.
Wine faces an uphill struggle going into the forecast period. Local demand is likely to be set back by the impact of COVID-19 on the local economy.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Wine industry in Georgia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wine industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wine in Georgia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.