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Country Report

Wine in

Wine in Georgia

Jul 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Despite strong growth, home-made wine keeps the growth of wine in check

Georgia is one of the oldest wine-making regions in the world. Studies confirm that Georgian wine-making history dates back 8,000 years.

On-trade wine consumption trends are set in stone

Together with developments in foodservice in Georgia, on-trade consumption of alcoholic beverages continued to grow in 2018, boosted by the more stable currency, changing consumer habits and increasing disposable incomes in urban areas. Still white wine benefited the most from these factors.

Off-trade wine consumption is becoming more diverse

Modern grocery retailing is enjoying a period of robust development in Georgia. Together with the expansion of modern grocery retailers, the diversity of bottled, branded wine in stores is becoming more diverse.

COMPETITIVE LANDSCAPE

Local, fragmented production in wine

Georgian consumers overwhelmingly prefer local wine, due to the long-standing wine-making tradition in the country. Only recently did Georgians start to shift their preference towards branded wine options, as home-made alternatives have historically dominated.

Exports remains the main growth channel

The wine category is highly saturated in Georgia. With numerous local producers and already high levels of consumption of home-made wine by locals, in addition to relatively low disposable incomes, many commercial wine producers in the country focus on exporting the bulk of their products.

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Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Georgia?
What are the major brands in Georgia?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Georgia - Category analysis

HEADLINES

PROSPECTS

Despite strong growth, home-made wine keeps the growth of wine in check

On-trade wine consumption trends are set in stone

Off-trade wine consumption is becoming more diverse

COMPETITIVE LANDSCAPE

Local, fragmented production in wine

Exports remains the main growth channel

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2013-2018
Table 2 Sales of Wine by Category: Total Value 2013-2018
Table 3 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 10 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

Alcoholic Drinks in Georgia - Industry Overview

EXECUTIVE SUMMARY

Sales of alcoholic drinks grow as the economy develops

The flourishing of tourism and growing interest in craft beer

Lomisi leads alcoholic drinks

The development of modern retail threatens traditional channels

A positive outlook for alcoholic drinks

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 15 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Megatrends

Country Report

Wine in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Despite strong growth, home-made wine keeps the growth of wine in check

On-trade wine consumption trends are set in stone

Off-trade wine consumption is becoming more diverse

COMPETITIVE LANDSCAPE

Local, fragmented production in wine

Exports remains the main growth channel

Samples

Overview

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Table of Contents

Wine in Georgia - Category analysis

HEADLINES

PROSPECTS

Despite strong growth, home-made wine keeps the growth of wine in check

On-trade wine consumption trends are set in stone

Off-trade wine consumption is becoming more diverse

COMPETITIVE LANDSCAPE

Local, fragmented production in wine

Exports remains the main growth channel

CATEGORY DATA

Alcoholic Drinks in Georgia - Industry Overview

EXECUTIVE SUMMARY

Sales of alcoholic drinks grow as the economy develops

The flourishing of tourism and growing interest in craft beer

Lomisi leads alcoholic drinks

The development of modern retail threatens traditional channels

A positive outlook for alcoholic drinks

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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