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Country Report

Wine in

Wine in Georgia

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Historical and traditional challenges facing wine are amplified by the event of COVID-19

Wine saw significant volume declines in 2020, primarily caused by the closure of on-trade outlets at intervals throughout the year. Namely, between March and June and again from November.

Travel/tourism restrictions place extra downwards pressure on wine

Still white wine had enjoyed popularity throughout the review period, with it being the most popular choice amongst both locals and tourists. The country’s attractiveness as a tourist destination amongst former Soviet States and other Eastern European nations had contributed to the positive impact on the development of the local wine industry, as Georgian wine is famous for its quality in these countries.

Highly-fragmented category with widespread domestic and home-made production

Wine is a highly fragmented category in Georgia. With numerous local producers and already-high levels of consumption of home-made wine by locals, in addition to relatively low disposable incomes, many commercial wine producers in the country focus on exporting the bulk of what they produce.

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Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Georgia?
What are the major brands in Georgia?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Georgia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Historical and traditional challenges facing wine are amplified by the event of COVID-19

Travel/tourism restrictions place extra downwards pressure on wine

Highly-fragmented category with widespread domestic and home-made production

RECOVERY AND OPPORTUNITIES

Strong bounce back expected in 2021, with longer-term recovery linked to recovery of tourist trade

Stability of production costs ensures stability of unit prices

E-commerce options expected to become more popular over forecast period

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2015-2020
Table 2 Sales of Wine by Category: Total Value 2015-2020
Table 3 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 10 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 15 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Wine in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Historical and traditional challenges facing wine are amplified by the event of COVID-19

Travel/tourism restrictions place extra downwards pressure on wine

Highly-fragmented category with widespread domestic and home-made production

Samples

Overview

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Table of Contents

Wine in Georgia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Historical and traditional challenges facing wine are amplified by the event of COVID-19

Travel/tourism restrictions place extra downwards pressure on wine

Highly-fragmented category with widespread domestic and home-made production

RECOVERY AND OPPORTUNITIES

Strong bounce back expected in 2021, with longer-term recovery linked to recovery of tourist trade

Stability of production costs ensures stability of unit prices

E-commerce options expected to become more popular over forecast period

CATEGORY DATA

Alcoholic Drinks in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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