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Country Report

Wine in

Wine in Georgia

Aug 2020

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Popularity of homemade wine remains an obstacle, but tourism and expansion of modern grocery retailers drives growth in wine 2019

Georgia is one of the oldest wine-making regions in the world. Studies confirm that Georgian wine-making history dates back 8,000 years.

Increase in tourism flows boosting on-trade sales of wine

Together with developments in foodservice in Georgia, on-trade consumption of alcoholic drinks continued to grow in 2019, boosted by the more stable currency, changing consumer habits and increasing disposable incomes in urban areas. Still white wine benefited the most from these factors.

Local producers continued to lead sales of wine in 2019

The wine category is highly saturated in Georgia. With numerous local producers and already high levels of consumption of homemade wine by locals, in addition to relatively low disposable incomes, many commercial wine producers in the country focus on exporting the bulk of what they produce.

2020 AND BEYOND

COVID-19 impact

On-trade volume sales of wine are expected to fall by 74% in 2020 in light of the impact of COVID-19. This compares to an expected 9% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.

Affected products within wine

All volume sales of wine both through the off-trade and on-trade are expected to be hard hit in 2020, with bars and restaurants closed and food/drink/tobacco specialists forced to shut. Lower priced products may fare better, although these will continue to face strong competition from home-made wine.

Recovery and opportunities

Wine faces an uphill struggle going into the forecast period. Local demand is likely to be set back by the impact of COVID-19 on the local economy.

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Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Georgia?
What are the major brands in Georgia?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Georgia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Popularity of homemade wine remains an obstacle, but tourism and expansion of modern grocery retailers drives growth in wine 2019

Increase in tourism flows boosting on-trade sales of wine

Local producers continued to lead sales of wine in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2014-2019
Table 2 Sales of Wine by Category: Total Value 2014-2019
Table 3 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 4 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 10 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

Alcoholic Drinks in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

The expansion of modern retailing and a rapidly developing tourism industry boosting sales of alcoholic drinks in 2019

Leading local beer producers start manufacturing foreign brands, while imported products take further share in spirits

The effects of COVID-19 are likely to be felt beyond 2020 with jobs and businesses under threat

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 13 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 14 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 15 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 16 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 17 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 18 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 23 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 24 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 25 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

Megatrends

Country Report

Wine in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Popularity of homemade wine remains an obstacle, but tourism and expansion of modern grocery retailers drives growth in wine 2019

Increase in tourism flows boosting on-trade sales of wine

Local producers continued to lead sales of wine in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Wine in Georgia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Popularity of homemade wine remains an obstacle, but tourism and expansion of modern grocery retailers drives growth in wine 2019

Increase in tourism flows boosting on-trade sales of wine

Local producers continued to lead sales of wine in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Alcoholic Drinks in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

The expansion of modern retailing and a rapidly developing tourism industry boosting sales of alcoholic drinks in 2019

Leading local beer producers start manufacturing foreign brands, while imported products take further share in spirits

The effects of COVID-19 are likely to be felt beyond 2020 with jobs and businesses under threat

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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