Competitive Landscape
Tbilvino and Badagoni Focus on Premium Experiences to Reinforce Leadership
The wine landscape remains highly concentrated, with Tbilvino and Badagoni firmly established as the leading companies. This concentration has persisted, as both companies continue to dominate in terms of market reach, capitalisation, and visibility.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Georgia?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Georgia?
- How are products distributed in Georgia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Wine in Georgia - Category analysis
Key Data Insights
Wine Summary
Alcorium Leverages Rapid Delivery to Reshape Online Wine Sales
Tbilvino Introduces Curated Experiences as Consumption Becomes More Selective
8000 Vintages Revitalises Heritage Winemaking to Meet Demand for Authenticity
Younger Generations Embrace Moderation and Premium Heritage Choices
Producers Invest in Indigenous Grapes to Drive Premium Value Growth
Boutique Discovery and Moderation Reshape Future Retail Dynamics
Tbilvino and Badagoni Focus on Premium Experiences to Reinforce Leadership
Convenience Stores Expand Regional Reach with Discounted Wine Assortments
Alcorium and Delivery Apps Accelerate Urban Wine E-Commerce Growth
Alcoholic Drinks in Georgia - Industry Overview
2025 Developments
Key Data Insights
Consumers Gravitate Towards Premium Wine Experiences as Tastes Evolve
Puerto De Indias Expands Appeal among Young Mindful Drinkers
Spirits Drive Volume Growth as Economic Uncertainty Tempers Spending
Local Producers Embrace Premiumisation as Mindful Drinking Grows
Heritage Brands Innovate as Health and Competition Reshape Choices
Lomisi Jsc Drives Premiumisation and Sustainability to Reinforce Leadership
Convenience Stores Expand Branded Spirits Access and Fuel Outlet Growth
Delivery Platforms Accelerate E-Commerce Sales with Rapid Fulfilment
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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