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Country Report

Wine in

Wine in Georgia

18 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Home-made wine tradition remains strong in Georgia

There is a strong tradition of producing home-made wine in Georgia. It is easy to obtain large quantities of grapes for making wine at home, particularly in rural areas of regions where grape cultivation is widespread.

Expansion of modern grocery retailers bodes well for branded wine producers

Despite high consumption of home-made wine in Georgia, one factor that bodes well for branded wine products is the ongoing development of modern grocery retailers channels in the country. Whereas traditional grocery retailers such as independent small grocers sometimes sell home-made wine, modern grocery retailers do not, as they are subject to stricter control by tax authorities.

Growth in inbound tourism bolsters development of wine in Georgia

Georgia experienced steady growth in inbound tourist numbers over the review period, and this trend is expected to persist over the forecast period. The country’s popularity as a destination for tourists from former Soviet states and other Eastern European nations should continue to have a positive impact on the development of the local wine category, as Georgian wine is famous for its quality in these countries.

COMPETITIVE LANDSCAPE

Georgians overwhelming prefer local wine brands

Georgians are proud of their country’s wine-making tradition, with many believing it to be the oldest in the world. It is only in recent years that Georgians have started to switch from home-made wine to branded alternatives in significant numbers.

Most Georgian wine producers remain focused on export markets

Due to the high consumption of home-made wine and relatively low disposable incomes in Georgia, many commercial wine producers in the country export the bulk of their output. Key export markets for Georgian producers include Russia, Ukraine, the Baltic States and China.

Wide portfolio ensures Teliani Valley remains one of Georgia’s top wine producers

Teliani Valley remained one of the leading wine producers in Georgia in 2017. The company maintains an extensive portfolio that covers all price segments and offers products made with most of the main red and white grape varieties cultivated in the country.

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Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Georgia?
What are the major brands in Georgia?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Georgia - Category analysis

HEADLINES

PROSPECTS

Home-made wine tradition remains strong in Georgia

Expansion of modern grocery retailers bodes well for branded wine producers

Growth in inbound tourism bolsters development of wine in Georgia

COMPETITIVE LANDSCAPE

Georgians overwhelming prefer local wine brands

Most Georgian wine producers remain focused on export markets

Wide portfolio ensures Teliani Valley remains one of Georgia’s top wine producers

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 10 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Georgia - Industry Overview

EXECUTIVE SUMMARY

Beer recovers quickly from excise tax hike as spirits continues to struggle

New taxation methods adopted for beer and spirits in 2017

Lomisi JSC leads beer, while Nemiroff UVK ranks first in spirits

Modern channels gain ground in alcoholic drinks distribution

Robust market recovery expected over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 13 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 14 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 15 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 16 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 17 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 18 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 23 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 24 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 25 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Wine in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Home-made wine tradition remains strong in Georgia

Expansion of modern grocery retailers bodes well for branded wine producers

Growth in inbound tourism bolsters development of wine in Georgia

COMPETITIVE LANDSCAPE

Georgians overwhelming prefer local wine brands

Most Georgian wine producers remain focused on export markets

Wide portfolio ensures Teliani Valley remains one of Georgia’s top wine producers

Samples

Overview

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Table of Contents

Wine in Georgia - Category analysis

HEADLINES

PROSPECTS

Home-made wine tradition remains strong in Georgia

Expansion of modern grocery retailers bodes well for branded wine producers

Growth in inbound tourism bolsters development of wine in Georgia

COMPETITIVE LANDSCAPE

Georgians overwhelming prefer local wine brands

Most Georgian wine producers remain focused on export markets

Wide portfolio ensures Teliani Valley remains one of Georgia’s top wine producers

CATEGORY DATA

Alcoholic Drinks in Georgia - Industry Overview

EXECUTIVE SUMMARY

Beer recovers quickly from excise tax hike as spirits continues to struggle

New taxation methods adopted for beer and spirits in 2017

Lomisi JSC leads beer, while Nemiroff UVK ranks first in spirits

Modern channels gain ground in alcoholic drinks distribution

Robust market recovery expected over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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