2021 saw the consolidation of two wine companies which were amongst the biggest players in the category in Brazil, namely Wine and Evino. Interestingly, both of them are digital natives and were established to offer wine online.
Although total volume sales of wine declined in 2021, they remained far above the pre-pandemic level, and consumers continued to show rising interest in still white and rosé wine, and especially sparkling wine. The latter leveraged the possibility of the return of celebrations, and all these products took advantage of their better perception amongst Brazilian consumers, especially those that are nationally produced.
The expected return of on-trade sales in 2021 was a red flag for wine companies, which anticipated that after COVID-19 the first impact would be a decrease in consumption, as the on-trade favours spirits and beer. With this in mind, companies decided to invest in expanding their wine offer to the on-trade, and the new concept of wine bars hit the Brazilian market.
Brazil is developing as a production hotspot for wine, and is becoming more competitive due to several factors, including the effects of COVID-19, and the recent wars and conflicts, that are disrupting global trade and creating a global inflationary force. The already ongoing inflation in Brazil has hit imported goods especially, including wines.
As deglobalisation is being seen, and opening up more opportunities for Brazilian wine producers, the overall professionalisation of the category is being seen. The increasingly difficult import scenario is driving many independent players out of the market, leaving it to better organised companies.
2021 saw a flood of wine packaged in formats other than the traditional glass packaging, with two special highlights. The first was metal beverage cans for wine, which was one of the biggest bets from many companies during 2020 and 2021.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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