Competitive Landscape
Leading Companies Retain Shares through Strong Off-Trade Presence and Affordability
The wine landscape in Brazil remains highly fragmented, with no single company commanding a dominant share of total volume sales in 2025. Vinhos Salton SA Indústrias e Comércio held the largest share at 7% in 2025, followed closely by Cooperativa Vinícola Aurora Ltda and Vinícola Campestre Ltda at 7% and 6%, respectively.
The Rise in Chilean Imports Increases the Competition
A notable development in 2025 was the increased presence of the Chilean company Viña Concha y Toro SA, which has augmented its total volume share in Brazil’s wine landscape. This growth has been driven primarily by increased imports of Chilean wine and the expansion of off-trade shelf space dedicated to these products.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Brazil?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Brazil - Category analysis
Key Data Insights
Wine Summary
Wine Sees a Mixed Performance in 2025
Still Light Grape Wine Leads Sales, but Sparkling Wine Drives Growth
Philosophia Launch Exemplifies Premium Repositioning Amid Market Polarisation
Chilean Wine Intensifies Competition, Shaping Price Dynamics and Growth
Still Light Grape Wine Retains Leadership While Sparkling Wine Drives Premium Growth
E-Commerce and Consumer Education Reshape Buying Behaviour and Trade Strategies
Leading Companies Retain Shares through Strong Off-Trade Presence and Affordability
The Rise in Chilean Imports Increases the Competition
Supermarkets Lead Off-Trade Sales Driven by Imports and Shelf Expansion
Online Platforms and Subscription Models Reshape Retail Dynamics
Winery Góes Targets Premium Consumers with New Brand
Crs Brands Targets New Wine Drinkers
Concha Y Toro Appeals to Brazilian Palates with New Cabernet Blanc
Alcoholic Drinks in Brazil - Industry Overview
2025 Developments
Key Data Insights
Economic and Social Factors Drive Sharp Volume Decline Amid Steady Value Growth
Beer Retains Dominance While Rtds Emerges as the Fastest-Growing Category
Skol Zero Launch and Premium Investments Reshape Consumer Choice
Producers Adapt to Economic Uncertainty and Demands From Health-Conscious Consumers
Breweries to Focus on Premium Offerings as Rtds Benefit From a Focus on Moderation
Health Trends and Sin Tax Set to Drive Innovation While Premiumisation Reshapes Operational Strategies
Top Three Players Account for 87% of Sales
Brand Innovation Offers Expansion Avenues for Established Players
Grocery Retailers Continue to Dominate Sales
Convenience and Price Sensitivity Drive Retail Trends and Channel Shifts
Retail E-Commerce Grows Steadily, Driven by Convenience and Brand Innovation
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Health Concerns and Economic Factors Drive No/Low Alcohol Innovation and Market Polarisation
Skol Zero Launch and Premium Capacity Expansions Reshape Consumer Choice
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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