Wine registered a decline in volume sales for the second year running. This was mainly due to increased smuggling activity, mainly from Argentina.
The wine landscape remained highly fragmented in the Bolivian market. Leading local wineries, such as Aranjuez, Campos de Solana, La Concepcion and Kohlberg, show a greater presence on the shelves of supermarkets, hypermarkets and neighbourhood stores than rivals.
Domestic companies push new varieties and blends through innovative strategies, in order to increase consumer awareness. For instance, in 2021, D&M Bolivia promoted its Campos de Solana multi blend reserve, with a two-bottle pack that also included a gift.
Wine will register healthy volume growth over the forecast period. Population growth will support volume sales, as will the full opening of on-trade channels, post pandemic.
The pandemic accelerated the shift to the online space and this healthy growth continued into 2021 and will continue to gain value share over the forecast period. For instance, D&M Bolivia’s retail chain, Licor House, offers free delivery for orders over a certain amount.
Local wineries will continue to push the boundaries and introduce new grape varieties and blends to consumers. For instance, the Campos de Solana winery recently launched a new Marcelan varietal wine, with a mix of French Cabernet Sauvignon and Grenache, which produces pleasant tannins and good intensity of colour that adapts very well to the Bolivian landscape.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wine industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!