Wine registered a decline in volume sales for the second year running. This was mainly due to increased smuggling activity, mainly from Argentina.
The wine landscape remained highly fragmented in the Bolivian market. Leading local wineries, such as Aranjuez, Campos de Solana, La Concepcion and Kohlberg, show a greater presence on the shelves of supermarkets, hypermarkets and neighbourhood stores than rivals.
Domestic companies push new varieties and blends through innovative strategies, in order to increase consumer awareness. For instance, in 2021, D&M Bolivia promoted its Campos de Solana multi blend reserve, with a two-bottle pack that also included a gift.
Wine will register healthy volume growth over the forecast period. Population growth will support volume sales, as will the full opening of on-trade channels, post pandemic.
The pandemic accelerated the shift to the online space and this healthy growth continued into 2021 and will continue to gain value share over the forecast period. For instance, D&M Bolivia’s retail chain, Licor House, offers free delivery for orders over a certain amount.
Local wineries will continue to push the boundaries and introduce new grape varieties and blends to consumers. For instance, the Campos de Solana winery recently launched a new Marcelan varietal wine, with a mix of French Cabernet Sauvignon and Grenache, which produces pleasant tannins and good intensity of colour that adapts very well to the Bolivian landscape.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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