During 2021 many Lithuanians continued to work from home as the COVID-19 pandemic lingered on. This supported demand for wine in the retail channel during the year.
Sparkling wines drove overall wine sales in 2021. Sparkling wines are perceived as premium drinks, because of their positioning, packaging and long-held tradition regarding consumption on special occasions.
Bennet Distributors, the largest distributor of imported alcoholic beverages in Lithuania, has alluded to a new strong segment within wine: sparkling non-alcoholic wine. Grand Cavalier and Torres are available as sparkling wine with 0% alcohol content and these products have seen rises in popularity.
Sales in the on-trade fell sharply in 2020. Whilst double-digit growth was registered in the channel in 2021 as restrictions eased and Lithuanians frequented bars and restaurants again, on-trade sales will only fully recover toward the end of the forecast period.
Port registered surging growth rates in Lithuania in the second half of the review period, and while there was some deceleration during the COVID-19 pandemic, the category was among the best-performing in overall wine, albeit remaining a niche. Its increasing popularity has been supported by several importing companies, which have made efforts to make this type of wine more accessible and affordable for the local market.
Wine producers will be hoping to encourage the resumption of certain on-trade trends such as the brunch culture, which was emerging in the country prior to the pandemic and promoting the popularity of aperol spritz and mimosa cocktails. The former is a wine-based cocktail containing aperol, soda water and most importantly Prosecco wine.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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