Wine is becoming increasingly popular among the Lithuanian population with consumers becoming increasingly knowledgeable about the different varieties, while there is also an ever growing range of options available at various price points. During the pandemic consumers found themselves stuck at home and some used this time to develop a taste for wine, with many households pairing different varieties with home cooked meals.
Lithuania is still facing a period of economic uncertainty with Russia’s war in Ukraine and elevated inflation creating concern among many consumers. As such, the future performance of wine is likely to be tied to the country’s economic performance.
As per global wine trends, it is expected that Spanish and French wine will be able to prove more competitive in terms of pricing during the early part of the forecast period, which could make them more attractive to consumers. Therefore, wine from these countries might be able to take share from traditionally popular Italian wine such as Primitivo, which became very popular during the latter part of the review period.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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