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Country Report

Wine in

Wine in Ukraine

35 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Promising future for wine in Ukraine

In 2017, total volume sales within wine remained stable in Ukraine. The main reason for this was the rise of excise tax on sparkling and fortified wines and a consequent increase in unit prices.

Lack of government support

2016 saw positive changes in legislation for micro-wineries, with the UAH500,000 licence applicable to winery producers that use domestic winery raw materials being cancelled. However, the increase in domestic full-cycle production of wine was not a governmental target in Ukraine.

Growing consumer sophistication

Port continued to lead growth in 2017, with total volume sales rising at double-digit pace, following even stronger growth in 2016. This can mainly be attributed to the fact that sales are growing from a low base, as well as growing consumer sophistication and willingness to try different wine products.

COMPETITIVE LANDSCAPE

Bayadera Holding remains leader in 2017

Bayadera Holding remained the clear leader in wine in Ukraine in 2017 and has gained strong consumer loyalty after many years, mainly due to active promotional activities and advertising. The company’s Marengo and Koblevo brands are widely available via modern and traditional grocery retail channels throughout the country.

Innovation plays important role

Despite the development of a high level of loyalty to wine over the years, Ukrainians are becoming more interested in new brands. Packaging is playing a key role in the selection process, encouraging companies to invest in higher quality wines.

Private label ranges gain share in economy segment

Private label wine accounts for a small share of total volume sales, although falling disposable incomes are boosting demand in this area. Major retailers have started to introduce wine under their private label ranges.

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Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Ukraine?
What are the major brands in Ukraine?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Ukraine - Category analysis

HEADLINES

PROSPECTS

Promising future for wine in Ukraine

Lack of government support

Growing consumer sophistication

COMPETITIVE LANDSCAPE

Bayadera Holding remains leader in 2017

Innovation plays important role

Private label ranges gain share in economy segment

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 16 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 17 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 18 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 28 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 29 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks registers a stable performance

Price competition

Companies try new strategies

Independent small grocers lead distribution

Modest growth predicted

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 32 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 44 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Wine in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Promising future for wine in Ukraine

Lack of government support

Growing consumer sophistication

COMPETITIVE LANDSCAPE

Bayadera Holding remains leader in 2017

Innovation plays important role

Private label ranges gain share in economy segment

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wine in Ukraine - Category analysis

HEADLINES

PROSPECTS

Promising future for wine in Ukraine

Lack of government support

Growing consumer sophistication

COMPETITIVE LANDSCAPE

Bayadera Holding remains leader in 2017

Innovation plays important role

Private label ranges gain share in economy segment

CATEGORY DATA

Alcoholic Drinks in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks registers a stable performance

Price competition

Companies try new strategies

Independent small grocers lead distribution

Modest growth predicted

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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