Samant Soma Wines Ltd retained its leadership of wine in India in 2021, after nearly two decades of consistent growth, which was temporarily halted by the pandemic in 2020. The player’s diverse portfolio consists of wine made from 15 different grape varieties, and extends to 56 labels produced by six manufacturing facilities – four owned and two leased.
Many large format liquor stores (food/drink/tobacco specialists) emerged in India over the review period. Historically, retailers selling wine were traditional vendors with small windows and railings at the front.
In India, all alcoholic drinks have a similar tax structure in most states, with only minor differences. In other countries, wine is taxed at a lower rate as it has a lower ABV compared to spirits for instance; however, in India, this is not the case.
Companies continue to face the brunt of inflation in 2022, driven by supply chain disruptions due to the war in Ukraine. Costs of ingredients, packaging and labelling, labour and transportation are rising, directly impacting the bottom line for wine manufacturers.
While an increasing number of males are starting to drink wine in India, women still contribute to most sales. As such, stakeholders across the value chain will likely continue to take initiatives to focus the shopping experience around the needs and demands of women.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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