Competitive Landscape
Samant Soma Wines Expands Tourism and Premium Assets to Defend Leadership
Wine in India is moderately concentrated, with the leading company holding a significant but not dominant share, and the remainder of the volume spread across several established and emerging competitors. In 2025, Samant Soma Wines Ltd maintains its lead with a volume share of 32%, followed by Grover Zampa Pvt Ltd and John Distilleries Pvt Ltd each with 7%, United Spirits Ltd at 6%, and Tonia Liquor Industries Goa at 5%.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in India?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in India?
- How are products distributed in India?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Wine in India - Category analysis
Key Data Insights
Wine Summary
Players Leverages Heritage-Led Storytelling to Boost Premium Sales
Market Polarisation Shapes Performance as Mid-Tier Brands Lose Ground
Fratelli’S Innovation in Flavour, Formats and Blends Captures New Drinkers
Young Urban Drinkers Drive Premium Sales through New Formats
Canned Innovation and Heritage Stories Reshape Purchasing Occasions
Samant Soma Wines Expands Tourism and Premium Assets to Defend Leadership
Licensed Liquor Shops Modernise to Drive Premium Wine Experiences
Specialist Wine Boutiques and Upscale Bars Reshape Consumer Engagement
Fragmented E-Commerce Landscape Limits Online Wine Retail Expansion
Alcoholic Drinks in India - Industry Overview
2025 Developments
Key Data Insights
Market Polarisation Drives Premiumisation and Value Growth
Spirits Anchor Volume as Whisky Leads Consumption and Rtds Register Dynamic Growth
Beer and Spirits Brands Expand Flavour Innovation to Attract Urban Youth
Younger Consumers Accelerate Premium Spirits Growth as Incomes Rise
Retail Expansion and State Reforms Boost Accessibility and Value
Diageo Expands with Craft Gin Acquisition as Challenger Brands Gain Ground
Organised Retail Expands as Liquor Shops Maintain Dominance
E-Commerce Remains Fragmented as Offline Retail Dominates
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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