In 2021, wine sales through the on-trade channel recovered as foodservice establishments reopened in the second quarter of the year. There is a heavily ingrained culture of wine-drinking in Slovenia.
Sparkling wine has becoming increasingly popular in Slovenia over the review period. Sekt and prosecco have been proving popular, enticing consumers from the country’s middle and upper classes and helping to boost the continuing trend.
Wine is an extremely fragmented category, with numerous domestic producers and no specific brands noted in the data. Most domestic producers still prefer to sell their wines locally and consumers have generally preferred to shop for established local brands, especially due to the wide portfolios of products available and the longstanding traditional values of Slovenian consumers.
As the economy recovers post-pandemic, a rise in disposable incomes will prompt trading up in both off-trade and on-trade channels. Additionally, with intensifying responsible drinking campaigns and health-focused consumer trends, drinking wine will become more of a special occasion, as opposed to a norm.
In the course of years, Slovenia has become an international wine producer of renown, drawing international travellers. While the COVID-19 pandemic put this trend to a temporary halt, we anticipate it to resume over the forecast period as international travellers return to the country.
Local producers will remain strong in wine amongst Slovenian consumers. However, this is subject to falter in the forecast period if domestic producers remain too conservative and conventional, particularly within off-trade channels.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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