Total wine sales declined slightly in 2021 in volume, with the retail segment accounting for the majority of sales. Lower consumer purchasing power has increased demand for more affordable brands whilst limited on-trade operations has forced premium wines to sell at lower prices in retail chains.
Slovak consumers are increasingly opting for locally sourced wines which saw slight increases in production in 2021 after a weaker harvest in 2020. Although many consumers remain faithful to popular wine destinations such as Italy, domestic wines continue to gain consumer interest.
Following a fourth month closure at the start of the year, the on-trade took the brunt of another lockdown in late November. This new lockdown prevented the unvaccinated population from visiting the on-trade, which was below 45% of total population.
It will take several years for on-trade wine consumption to be restored to pre-pandemic levels, which will limit the wine category overall. Rising prices will hamper volume growth in retail and the on-trade as inflation, higher production costs and uncertainty from the Ukraine war dampens demand.
The wider availability of vegan and organic wines will make healthier and eco-friendly products more popular over the forecast period. Vegan wine brands are expected to gain popularity as brands such as Wajda make an entrance into new retail stores.
A return to social events in on-trade establishments will boost demand for sparkling wines in the forecast period in what will be one of the strongest growth categories. Home consumption of sparkling wines will also remain solid as they become a more common drink at special occasions.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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