Wine in Slovakia

PROSPECTS

Slow sales growth is recorded in wine

Sales of wine rose in 2017 as, among Slovaks, premium-quality products were growing in popularity thanks to increasing purchasing power. Overall, consumers were more selective when choosing wines and more factors were important during their purchasing decisions, including price, taste, colour and brand name.

Still white wine posts healthy sales growth

Within still light grape wine, still white wine was able to register sales growth, whereas still red wine and still rosé wine were not able to attract as many consumers’ attention and declined in volume terms. Therefore, still white wine was able to increase its leading volume share in 2017.

Sparkling wine benefits from premiumisation

The increasing demand for premium wine products was very evident within sparkling wine in 2017. While consumers were fairly conservative earlier in the review period, especially at the beginning, and chose sparkling wine only on special occasions, such as weddings or New Year celebrations, improvement in the economic situation in the country has allowed them to choose sparkling wine, especially champagne, for more common occasions, eg birthdays and name-day celebrations, while for special occasions they have been investing in higher-priced sparkling wine, especially champagne.

COMPETITIVE LANDSCAPE

Wine is led by Hubert JE

Hubert JE was the leading wine company in terms of volume share in 2017, closely followed by Vinarske Zavody. Hubert JE is well known in the country for its sparkling wine products under the Hubert brand thanks to advertisements on television and introducing products with low sugar and alcohol content, such as Hubert Grand Zero Dosage or Hubert Sparkling Rose non-alcoholic.

Vinarske Zavody follows the leader in the rankings

The second-ranked company in 2017, Vinarske Zavody, was present only in the still light grape wine category, where it offered a wide variety of products, including its most popular brands Château Topolcianky and Veltlinske zelene. The company mainly benefited from its wide distribution network as its wine was available in most grocery retailers throughout the country and it attracted consumers with good-quality products at affordable prices.

Domestic manufacturers hold a strong position in wine

Four domestic companies, Vinarske Zavody, Víno Matyšák sro, Vino Nitra spol sro and Mrva & Stanko, were among the top five wine companies by volume sales in 2017. The long presence of these companies in the category and high loyalty among Slovak consumers to domestically produced wines have led to their strong positions.

Files are delivered directly into your account within a few minutes of purchase.