Wine in Slovakia

PROSPECTS

Wine volume sales continue to grow

Wine continued to record an increase in total volume sales in 2018. The main factors behind the category’s further growth were a focus on new product development and the increasing availability of premium products, for which demand is rising in Slovakia.

Still white wine the most popular category

Still red wine and white wine were the biggest categories in terms of total volume sales at the end of the review period. A consumer preference for white wine and the increasing promotion of these products in retail outlets helped the category to grow further, while red wine suffered a decline in sales.

Still rosé wine growing in popularity

Although still rosé wine remained a small category when compared to still red and white wine, it is becoming increasingly popular, especially among women, thanks to wider product availability. The category is also benefiting from stronger promotional activities, both in the print media and online.

COMPETITIVE LANDSCAPE

Still light grape wine led by domestic manufacturers

In 2018, Slovak consumers were particularly interested in domestically manufactured wines, especially in still light grape wine. This can be attributed to the longstanding presence of local manufacturers as well as their focus on new product development and the promotion of their brands, especially new ones, in the print media, online and in stores.

Hubert JE remains the leading player in wine

However, the leading position in wine was held by the international company Hubert JE, which is mainly present in sparkling wine. The company is the clear leader in that category, benefiting from the widest product portfolio, while also focusing on frequent new product development and the promotion of its brands, mainly in magazines.

Hubert JE also leads the way in terms of product innovation

Several new product developments in other sparkling wine were launched by the leading player Hubert JE in 2018. The company introduced a new limited edition sparkling wine under the Hubert Club Furmint brand, which offered notes of lily, lilac and dried herbs, which are not common in this category.

Files are delivered directly into your account within a few minutes of purchase.