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Country Report

Wine in

Wine in Bulgaria

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Reduced opportunities for socialising, mandated closure of horeca outlets and economic uncertainty negatively affect sales of wine in 2020

On-trade volume sales of wine fell by 31% in 2020 in light of the impact of COVID-19. Off-trade volume sales of wine, meanwhile, decreased by 2% in 2020 due to COVID-19’s impact.

Fruit wine shows most resilience, due to the increasing interest, a product which has a long history of consumption in the country

While all wine product areas registered declines in off-trade volume terms due to COVID-19, the areas that experienced the worst declines are the less popular variants within fortified wines and vermouth: port, sherry and vermouth. The most popular types of wine, still red wine and still white wine are less seen as expensive luxuries as the consumption of these types of wine has a very long tradition in Bulgaria and they retain cultural relevance for people of all income levels.

Declines in inbound tourist arrivals hurts boutique local wineries most, while major producers of wine benefit from increase in demand through modern grocery retail

Major producers of wine such as SIS Industries, Domain Boyar and Domain Menada were less affected by COVID-19 and the global lockdowns due to their financial resilience and capacity to compensate for the decline in domestic sales through increased export. These major players have an advantage over boutique local wineries, such as Borovitza Winery, Bratanov Winery, Chateau Copsa, Villa Yustina and Orbelus Winery, among others, as they sell their wine through modern grocery retailers.

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Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Bulgaria?
What are the major brands in Bulgaria?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Bulgaria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reduced opportunities for socialising, mandated closure of horeca outlets and economic uncertainty negatively affect sales of wine in 2020

Fruit wine shows most resilience, due to the increasing interest, a product which has a long history of consumption in the country

Declines in inbound tourist arrivals hurts boutique local wineries most, while major producers of wine benefit from increase in demand through modern grocery retail

RECOVERY AND OPPORTUNITIES

Strong tradition of consuming still white wine and still red wine expected to drive growth from 2021 onwards

Fruit wine and imported products at the forefront of emerging trends

Burgeoning export opportunities spur the development of Bulgaria’s wine industry

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2015-2020
Table 2 Sales of Wine by Category: Total Value 2015-2020
Table 3 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
Table 16 GBO Company Shares of Champagne: % Total Volume 2016-2020
Table 17 NBO Company Shares of Champagne: % Total Volume 2016-2020
Table 18 LBN Brand Shares of Champagne: % Total Volume 2017-2020
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020
Table 28 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 29 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 32 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Wine in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Reduced opportunities for socialising, mandated closure of horeca outlets and economic uncertainty negatively affect sales of wine in 2020

Fruit wine shows most resilience, due to the increasing interest, a product which has a long history of consumption in the country

Declines in inbound tourist arrivals hurts boutique local wineries most, while major producers of wine benefit from increase in demand through modern grocery retail

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Wine in Bulgaria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reduced opportunities for socialising, mandated closure of horeca outlets and economic uncertainty negatively affect sales of wine in 2020

Fruit wine shows most resilience, due to the increasing interest, a product which has a long history of consumption in the country

Declines in inbound tourist arrivals hurts boutique local wineries most, while major producers of wine benefit from increase in demand through modern grocery retail

RECOVERY AND OPPORTUNITIES

Strong tradition of consuming still white wine and still red wine expected to drive growth from 2021 onwards

Fruit wine and imported products at the forefront of emerging trends

Burgeoning export opportunities spur the development of Bulgaria’s wine industry

CATEGORY DATA

Alcoholic Drinks in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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