Wine in Bulgaria

Wine in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Growing wine culture

Local wines focus increasingly on quality and authenticity

Health and wellness trends in still wine

COMPETITIVE LANDSCAPE

SIS Industries focuses on the premium segment

Room for niche players in wines

Kaufland Bulgaria EOOD committed to fostering wine and gourmet culture in the mass consumer segment

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 16 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 17 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 18 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 25 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 26 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Global trends shape stable performance

Intensifying premiumisation trends in alcoholic drinks drive higher value growth

Consolidation of distribution power to intensify competition

Modern grocery’s rapid development benefits alcoholic drinks

Health and wellness trends to shape alcoholic drinks in the long term

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 29 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation on Alcoholic Drinks 2017
Table 30 Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 33 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 42 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 3 Research Sources

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