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Country Report

Wine in

Wine in Bulgaria

32 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing wine culture

Wine culture and awareness continued to develop in 2017, fostered by intensifying gourmet trends, as well as urban consumers’ focus on health and wellness. In 2017, the more sophisticated wine preferences of the mass consumer were shaped by popular wine fairs and exhibitions, wine and gourmet festivals, and food and drink events.

Local wines focus increasingly on quality and authenticity

Wine tasting is perceived as a “must-have” experience for tourists arriving in Bulgaria and a key ingredient of authentic Bulgarian culture. For domestic consumers wine is turning into a journey of rediscovering Bulgarian traditions, igniting a sense of pride and “going back to the roots” especially for the urban younger generation.

Health and wellness trends in still wine

Urban consumers’ increased preoccupation with health and longevity contributed to growth in wine in 2017. The category’s outstanding on-trade performance was driven by the shifting consumer preference for wine as a healthier alternative to beer, cider or spirits.

COMPETITIVE LANDSCAPE

SIS Industries focuses on the premium segment

The leader SIS Industries OOD was among the fastest-growing companies in terms of total volume share in 2017. The withdrawal of key local competitor Telish AD from the category benefited the other popular players – especially the leading player, which capitalised on the opportunity.

Room for niche players in wines

The growing interest in wine categories such as white, rosé and sparkling wine as lighter and trendy beverages, among millennials and women in particular, boosted visibility and growth of niche innovative products. One of the most innovative trends within wine was the launch of coloured wines.

Kaufland Bulgaria EOOD committed to fostering wine and gourmet culture in the mass consumer segment

In 2018 Kaufland Bulgaria, the largest and fastest-growing modern grocery retailer, introduced its new private label wine concept “Cultura Vini”, which featured a special selection of world wines. The concept is to popularise wine culture among mass consumers by guiding and educating them about varieties, wine and food matches and world wine culture traditions.

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Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Bulgaria?
What are the major brands in Bulgaria?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Growing wine culture

Local wines focus increasingly on quality and authenticity

Health and wellness trends in still wine

COMPETITIVE LANDSCAPE

SIS Industries focuses on the premium segment

Room for niche players in wines

Kaufland Bulgaria EOOD committed to fostering wine and gourmet culture in the mass consumer segment

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 16 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 17 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 18 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 25 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 26 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Global trends shape stable performance

Intensifying premiumisation trends in alcoholic drinks drive higher value growth

Consolidation of distribution power to intensify competition

Modern grocery’s rapid development benefits alcoholic drinks

Health and wellness trends to shape alcoholic drinks in the long term

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 29 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation on Alcoholic Drinks 2017
Table 30 Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 33 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 42 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Wine in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing wine culture

Local wines focus increasingly on quality and authenticity

Health and wellness trends in still wine

COMPETITIVE LANDSCAPE

SIS Industries focuses on the premium segment

Room for niche players in wines

Kaufland Bulgaria EOOD committed to fostering wine and gourmet culture in the mass consumer segment

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Wine in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Growing wine culture

Local wines focus increasingly on quality and authenticity

Health and wellness trends in still wine

COMPETITIVE LANDSCAPE

SIS Industries focuses on the premium segment

Room for niche players in wines

Kaufland Bulgaria EOOD committed to fostering wine and gourmet culture in the mass consumer segment

CATEGORY DATA

Alcoholic Drinks in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Global trends shape stable performance

Intensifying premiumisation trends in alcoholic drinks drive higher value growth

Consolidation of distribution power to intensify competition

Modern grocery’s rapid development benefits alcoholic drinks

Health and wellness trends to shape alcoholic drinks in the long term

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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