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Country Report

Wine in

Wine in North Macedonia

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

On-trade popularity of wine informs steep decline in total volume sales

Off-trade volume sales grew faster in 2020, compared with 2019. Despite the shift to the off-trade channel following the closure of foodservice establishments, in line with the government’s efforts to stem the spread of Coronavirus (COVID-19), this was insufficient to avoid a sharp fall in total volume sales.

Social restrictions hamper consumption opportunities for sparkling wine

All wine categories were hit hard by the closure of on-trade outlets intended to help limit the spread of COVID-19 in the country. Lockdown and social distancing and quarantining measures had a strong impact on sales of all types of sparkling wine, which only exhibit significant volume sales in the on-trade channel.

Some wineries look to reach consumers via e-commerce and home delivery

In 2020, the competitive landscape remained highly fragmented in North Macedonia, which has more than 70 officially registered domestic wineries. These most family-owned wineries tend to be small in size, with significant export orientation.

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Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in North Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in North Macedonia?
What are the major brands in North Macedonia?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in North Macedonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

On-trade popularity of wine informs steep decline in total volume sales

Social restrictions hamper consumption opportunities for sparkling wine

Some wineries look to reach consumers via e-commerce and home delivery

RECOVERY AND OPPORTUNITIES

Return to pre-pandemic lifestyles set to boost on- and off-trade sales

Premiumisation trend set to resurface as players appeal to affluent consumers with New World wines

Ongoing retail modernisation set to exert pressure on traditional grocery retailers

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2015-2020
Table 2 Sales of Wine by Category: Total Value 2015-2020
Table 3 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 10 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in North Macedonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 13 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Table 14 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 15 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 16 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 17 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 18 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 19 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 24 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 25 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 26 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Wine in North Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

On-trade popularity of wine informs steep decline in total volume sales

Social restrictions hamper consumption opportunities for sparkling wine

Some wineries look to reach consumers via e-commerce and home delivery

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Wine in North Macedonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

On-trade popularity of wine informs steep decline in total volume sales

Social restrictions hamper consumption opportunities for sparkling wine

Some wineries look to reach consumers via e-commerce and home delivery

RECOVERY AND OPPORTUNITIES

Return to pre-pandemic lifestyles set to boost on- and off-trade sales

Premiumisation trend set to resurface as players appeal to affluent consumers with New World wines

Ongoing retail modernisation set to exert pressure on traditional grocery retailers

CATEGORY DATA

Alcoholic Drinks in North Macedonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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