Volume sales increased in 2021, after the dramatic decline the previous year, due to COVID-19 restrictions. Volume growth was in the double-digits through on-trade channels, which is a significant channel for wine.
In 2021, the competitive landscape remained highly fragmented in North Macedonia, which has more than 70 officially registered domestic wineries. These most family-owned wineries tend to be small in size, with significant export orientation.
Vermouth was the best performing wine in 2021, in terms of volume growth, though from a small base. Consumer demand for sparkling wine, especially other sparkling wine, also continued to grow in 2021.
Wine will register moderate volume growth over the forecast period and will be in line with growth over the review period. A large range of competitively priced local wines, coupled with increasing demand for higher priced local and international wines will support volume growth.
While growth has been higher for other sparkling wines than Champagne over the review period, it is expected that Champagne will also grow strongly over the review period, as wealthier consumers increasingly purchase Champagne for special occasions. However, this growth will be dependent on the economy recovering strongly over the forecast period.
The wine sector in North Macedonia is characterised by a high level of fragmentation, with only a few producers having a presence in modern grocery retailers. All the same there will be push to develop retail channels over the forecast period, as the pandemic exposed wine producers and distributors to their over reliance on foodservice.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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