Wine will register moderate volume growth over the forecast period, similar to that seen over the review period. A large range of competitively priced local wines, combined with increasing demand for higher priced local and international wines, will support this.
The popularity of other sparkling wine is set to remain strong, as a growing number of price-conscious local consumers opt for lower-priced Prosecco, Sec, Sekt or Cava, which are significantly less expensive than their origin designated counterpart, champagne.
The wine industry in North Macedonia is characterised by a high level of fragmentation, with only a few producers retaining a presence within modern grocery retailers. All the same, over the forecast period, there will likely be a push to penetrate retail channels further, as the COVID-19 pandemic exposed wine producers and distributors to an over reliance on foodservice sales.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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