Wine in North Macedonia

May 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Wine industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Wine industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Wine in North Macedonia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Wine in North Macedonia?
  • Where is consumer demand for Wine focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in North Macedonia?
  • How are products distributed in North Macedonia?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Wine in North Macedonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

On-trade popularity of wine informs steep decline in total volume sales
Social restrictions hamper consumption opportunities for sparkling wine
Some wineries look to reach consumers via e-commerce and home delivery

RECOVERY AND OPPORTUNITIES

Return to pre-pandemic lifestyles set to boost on- and off-trade sales
Premiumisation trend set to resurface as players appeal to affluent consumers with New World wines
Ongoing retail modernisation set to exert pressure on traditional grocery retailers

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2015-2020 Table 2 Sales of Wine by Category: Total Value 2015-2020 Table 3 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 4 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 6 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 9 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 10 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in North Macedonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Table 13 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Table 14 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 15 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 16 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 17 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 18 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 19 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 24 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 25 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 26 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders.
  • Track key industry trends, opportunities and threats.
  • Inform your marketing, brand, strategy and market development, sales and supply functions.

This report originates from Passport, our Wine research and analysis database.

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