Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Wine in

Wine in the US

33 pages, Jun 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Red continues growth but future holds most promise for Chardonnay

Wine composed of blends of red varietals has for the past decade provided an accessible entry point for new wine consumers. Brands such as Apothic and Ménage à Trois have been the most noteworthy benefactors of this trend and consistently witnessed double-digit volume growth over the review period.

Revamped consumer expectations open the way for imported sparklers

Whereas past generations of wine consumers may have been largely ignorant of foreign wines in general, millennials represent an extremely curious group of consumers. To the benefit of foreign producers, they seek out products from new locations and hold little preference for domestic wine.

Premium wine records growth while lower-priced wine slows down

The drive towards premiumisation has opened consumers’ minds to the possibility of purchasing wine at higher price points than they would have previously considered. Whereas the price point of wine was at the top of consumers’ minds in the past, value now rivals price is an important factor.

COMPETITIVE LANDSCAPE

Wine is held back by sluggish performance from largest producers

The trend towards premiumisation has largely left behind some of the category’s largest brands such as Carlo Rossi, Arbor Mist and Franzia, which all continued to see a decline in volume terms. Despite their low price points, consumers have increasingly become sceptical of their value.

On-trade consumption sluggish but DTC attracts consumers

Whereas wine consumers toward the end of the review period had access to greater levels of disposable income, they increasingly chose to spend this income on wine in off-trade locations and on DTC (direct to consumer) shipments. During the review period, volume sales declined consistently, while value sales managed meagre growth reflecting the general trend for consumers to choose to drink less but higher quality wine.

Smaller brands push innovation and growth for large players

As the biggest brand owners experienced a shift away from brands with the largest volume share, they continued to introduce new wines which benefit from current trends in varietals, flavour profiles and packaging. E&J Gallo Winery’s Liberty Creek witnessed rapid growth over the review period due largely due to its utilisation of smaller 500ml liquid cartons.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in USA?
What are the major brands in USA?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Wine in the US - Category analysis

HEADLINES

PROSPECTS

Red continues growth but future holds most promise for Chardonnay

Revamped consumer expectations open the way for imported sparklers

Premium wine records growth while lower-priced wine slows down

COMPETITIVE LANDSCAPE

Wine is held back by sluggish performance from largest producers

On-trade consumption sluggish but DTC attracts consumers

Smaller brands push innovation and growth for large players

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 16 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 17 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 18 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 28 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 29 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

Spirits and wine drive growth

Cider/perry plummets

Acquisitions add dynamism to alcoholic drinks

Specialists reign while hypermarkets gain ground

Spirits and wine will lead growth in an otherwise stagnant market

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 32 Number of On-trade Establishments by Type 2013-2017

TAXATION AND DUTY LEVIES

Table 33 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Summary 1 Key New Product Developments 2017/2018

MARKET INDICATORS

Table 34 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 35 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 36 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 37 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 38 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 43 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 44 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 45 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Wine in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Red continues growth but future holds most promise for Chardonnay

Revamped consumer expectations open the way for imported sparklers

Premium wine records growth while lower-priced wine slows down

COMPETITIVE LANDSCAPE

Wine is held back by sluggish performance from largest producers

On-trade consumption sluggish but DTC attracts consumers

Smaller brands push innovation and growth for large players

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Wine in the US - Category analysis

HEADLINES

PROSPECTS

Red continues growth but future holds most promise for Chardonnay

Revamped consumer expectations open the way for imported sparklers

Premium wine records growth while lower-priced wine slows down

COMPETITIVE LANDSCAPE

Wine is held back by sluggish performance from largest producers

On-trade consumption sluggish but DTC attracts consumers

Smaller brands push innovation and growth for large players

CATEGORY DATA

Alcoholic Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

Spirits and wine drive growth

Cider/perry plummets

Acquisitions add dynamism to alcoholic drinks

Specialists reign while hypermarkets gain ground

Spirits and wine will lead growth in an otherwise stagnant market

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports