Sparkling wine and still rosé wine continued to drive growth in wine in 2018. Although they still account for small shares, their volume and value growth rates continue to exceed those of still light grape wine.
Fortified wine is seeing stagnating total volume sales. Vermouth even saw declining volume sales in the off-trade in 2018.
Rice wine has been steadily gaining traction within wine, and is set to keep growing in the coming years. As opposed to other types of wine, the majority of rice wine is sold in the on-trade channel.
Private label enjoyed great success in the review period. Private label lines carried by stores such as Trader Joe’s, Aldi and Costco have solidified their reputation as offering quality on a budget, and new offerings keep landing on shelves, creating potential for the disruption of sales of branded wine.
Bigger players have set their eyes on emerging trends within the wine category, hoping to revitalise consumers’ interest and diversify the occasions for drinking wine. One of these trends is non-traditional packaging, which has been experiencing high growth.
Wine producers are looking towards millennials as the next cohort to become major consumers of wine. Baby boomers have been driving sales of wine for decades, but are starting to retire and drink less, contributing to the slowing growth of wine.
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This industry report originates from Passport, our Alcoholic Drinks market research database.