During the forecast period, players in wine are expected to shift the focus from stabilising volumes to building value. At present, a large proportion of total wine volumes are found at a low price point, meaning that although wine volumes have grown strongly over the past few years, total wine value has not risen as strongly as might have been expected.
Following movements in other alcoholic drinks categories, wine manufacturers are forecast to enter lower alcohol wine, driven by the continued health and wellness trend, as well as the increase in responsible drinking amongst consumers. This type of wine is expected to gradually become more popular amongst health-conscious consumers, as it allows them to participate in social drinking, but still enjoy the benefits of a standard wine in terms of flavour profile, while being health-conscious at the same time.
Following an announcement by Vinpro, which represents the interests of over 2,600 wine producers, the South African wine industry is expected to acquire a central body during the forecast period, named SA Wine NPC (Non-Profit Company). In turn, the industry will benefit in several ways.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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