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Learn moreAug 2020
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In 2019, despite deceleration, wine maintained robust sales growth, as consumers were increasingly curious and knowledgeable about the wine offer. More consumers are developing a more sophisticated palate regarding wine, and recognise the brands and types of wine they like.
Although wine maintained fairly strong volume sales growth in 2019, it increasingly competed with other types of beverages, such as beer, as they have similar consumption occasions. Both beer and wine are perceived as lighter alcoholic beverages when compared with spirits, and consumers choose them daily for lunch or dinner.
Sparkling wine recorded a dynamic performance over the review period. Sales are being driven by the entry of more brands in the category, which are offering a wider variety of products at different price points.
Retail sales of wine are now expected to climb by just 3% in volume terms in 2020 overall, in light of the impact of COVID-19. This is a moderate contrast to the 7% rise in sales forecast in Euromonitor International’s 2019 edition of alcoholic drinks.
From its low sales base, still rosé wine is poised to decline the most in 2020. While the closure of bars, pubs and restaurants has hugely negatively affected all wine categories, the retail performance of still rosé wine will be stifled too, albeit to a lesser extent, by the lack of opportunity to share this drink, which is heavily associated with socialising.
As the government allows the horeca channel to gradually reopen in Mexico, on-trade sales of wine are set to begin to return, though a heavy decline is predicted for 2020 as a whole. Retail sales of wine stand to benefit from the easing of lockdown restrictions too, as gatherings with friends in one’s house or garden will be allowed again within certain limits.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Wine industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wine industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wine in Mexico market research report includes:
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Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.