In 2021, there were still restrictions on the operations of the foodservice channel, many people continued to work remotely and educational establishments remained closed for most the year due to the ongoing COVID-19 crisis. This encouraged consumers to continue to stay at home and acted as a driver of retail sales of wine.
The offer of Mexican wines through retail channels increased considerably in 2021. This happened as producers focused on retail because of the serious challenges faced by foodservice.
In 2021, the ongoing COVID-19 crisis together with the resultant economic uncertainty and high inflation rates contributed to a consumer shift towards lower priced brands of wine. Although consumption occasions increased during the year with the revival of more normal social and economic activity, consumers were increasingly aware of the rising prices of all goods, and they became increasingly cautious.
Suppliers of glass bottles and cardboard are facing important challenges as they look to meet growing demand. Over the forecast period, this might have an impact on prices and availability in wine.
Specialist stores were noticeably affected by the COVID-19 crisis as consumers looked to concentrate their shopping in as few places as possible in order to reduce their potential exposure to the SARS-CoV-2 virus. This significantly affected sales through the food/drink/tobacco specialist channel over 2020 and 2021.
Over the forecast period, sales of spirits are likely to recover as the increase in gatherings of families and friends creates more potential consumption occasions, with the category also boosted by the recovery of tourism, and the reopening of bars and nightclubs. A rise in spirits consumption has the potential to undermine demand for wine, serving to dampen the category’s growth.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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