Wine in the Czech Republic

PROSPECTS

Further shift to better-quality wine and local wine continues, but a certain price sensitivity remains

Local consumers drank more wine during 2018. Total wine consumption continued to see a dynamic development in the country, with sales recording a healthy increase.

Rosé wine and prosecco gain wider consumer bases during 2018

Czech consumers continued to prefer still white wine to still red wine. Rosé wine experienced a significant increase in sales, benefitting partly from having a relatively small sales base, but also from the wider offer of local rosé wine and marketing support from the local wine association.

Strengthening economy supports other sparkling wine consumption

Other sparkling wine continued to record a healthy performance during 2018. More Czech consumers, mainly younger adults of legal drinking age, drank other sparkling wine outside of the peak times (Xmas and New Year celebrations and family celebrations) during 2018.

COMPETITIVE LANDSCAPE

Bohemia Sekt maintains its leading position in fragmented wine category

Bohemia Sekt continued to hold the leading position in wine in the Czech Republic in 2018, benefitting from owning a wide range of products and controlling the wine companies Víno Mikulov, Chateau Bzenec, Habanske sklepy and Vinarstvi Pavlov. The company ranked first in still light grape wine and dominated other sparkling wine.

Domestic companies records further sales gains

The local wine companies such as Znovin Znojmo, Vinium and Zamecke Vinarstvi Bzenec were able to increase their sales in 2018. Znovin Znojmo continued to focus on online sales during the year.

Wine group Vinifera has big ambitions

The wine group Vinifera (Neoklas Sardice, Vinarstvi Mutenice and Vino Trade) purchased over 10 hectares of vineyard in Milotice in 2018. The group now manages more than 500 hectares in the Czech Republic.

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