Off-trade consumption of wine continued to grow solidly in 2021 as the further closure of the on-trade channel until mid-May 2021 drove consumers to home consumption. Even after the re-opening of pubs, bars and restaurants, consumers only returned slowly to on-trade consumption.
Price sensitivity was consequently apparent in 2021, with Czech households expecting worse economical times and with gradual rising inflation in the country since September. After years of seeing a premiumisation trend, in 2021, there was greater interest in cheaper wine, including multipacks and bag-in-box packs.
Other sparkling wine, both Sekt and Prosecco, continued to record a significant increase in the off-trade channel in 2021, with retail sales managing to compensate for foodservice declines. Even though many companies cancelled Christmas parties, it had no major impact on the total consumption in the year as sparkling wine has become a common Christmas gift for employees, and so the missing gastro consumption was compensated by this.
Further slight volume growth is expected over the forecast period as wine remains a fashionable beverage, it is perceived to be healthier than spirits, and per capita consumption has not yet reached its potential in the Czech Republic. Czech consumers prefer white wine and interest in rosé wine is gradually increasing, whilst red wine is seeing waning demand.
Within other sparkling wine, good prospects are predicted over the forecast period for Prosecco. New brands and special variants (such as Prosecco Mionetto Rosé which was launched in 2021) distributed in the domestic market are expected to contribute to further consumption going forward.
Following strong growth during the COVID-19 pandemic, retail sales of other sparkling wine are expected to stabilise at a lower level over the 2022-2026 period. Consumption is set to fall in 2022 and 2023, but it will remain above its 2019 level.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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