Wine in the Czech Republic

PRE-COVID-19 PERFORMANCE

Locally produced still rosé wine maintains its popularity and screw caps gradually become more prevalent

Still light grape wine remained the largest category in total volume terms in 2019, with higher volume sales in the off-trade channels than on-trade. This is partly attributed to the growing popularity of still rosé wine, which is widely available from local producers in the Czech Republic and of a high quality.

Other sparkling wines show the best performance, thanks to growing popularity of Prosecco as an all-year-round drink

Other sparkling wine showed the best performance in 2019. This is attributed to the rising popularity of sparkling wines like Prosecco, which started to become more popular with younger adult consumers of legal drinking age in the 2018-2019 period.

Bohemia Sekt maintains lead thanks to top Bohemia Sekt brand and extensive wine portfolio

Bohemia Sekt sro continued to lead wine in both volume and value terms in 2019, despite losing shares in 2019. The success of the player is attributed to its Bohemia Sekt demi sec and Bohemia Sekt Prestige sparkling wine brands, which appeal directly to the trend seen for such drinks.

2020 AND BEYOND

COVID-19 impact

On-trade volume sales of wine are expected to fall by 28% in 2020 in light of the impact of COVID-19. This compares to an expected 2% rise forecast for 2020 during research conducted in May 2019, i.

Affected products within wine

In wine, the least affected players are the wineries which supply their products to retail chains, which is true of most of the largest producers. Although wine is sold in currently-closed foodservice outlets, the share in total sales is not so strong.

Recovery and opportunities

The Czech Republic has a fairly strong wine production trade and players are continuing to see to retail outlets to maintain sales, along with stitching to new e-commerce channels to supply wine to consumers at home. These are routes which will continue to maintain sales in the category.

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