Wine in the Czech Republic

PROSPECTS

Czech consumers drink more quality wine

The locals consumed more wine during 2017 – total wine consumption continued its dynamic development in the country. Wine in the Czech Republic has not reached its consumption limits; there is potential for further growth.

Rising popularity of rosé wine and prosecco

Czech consumers continue to prefer still white to still red wine. Rosé wine experienced the fastest growth within still light grape wine over the review period, benefiting from its relatively small base, the wider offer of local rosé wine and the marketing support of the local wine association.

Good spirits in Czech society reflected in rising consumption of sparkling wine

Other sparkling wine continued its strong performance during 2017. More Czech consumers, mainly the younger generation, are drinking other sparkling wine not just at Christmas, New Year and family celebrations, inspired by the promotional actions of Bohemia Sekt and by the cheery spirits of society stemming from good purchasing power and the positive results of the Czech economy.

COMPETITIVE LANDSCAPE

Bohemia Sekt leads fragmented wine

Bohemia Sekt sro led wine in 2017, benefiting from a wide product range and its control of the Víno Mikulov, Chateau Bzenec, Habanske sklepy and Vinarstvi Pavlov wine companies. It leads still light grape wine and dominates other sparkling wine.

Ambitions of Rotkäppchen-Mumm and Vinifera

German producer of sparkling wine, Rotkäppchen-Mumm, appeared in the Czech Republic in the late review period. Its share is small but sparkling wine offers potential and the company aims to achieve a 10% sales share within five years.

Distribution and packaging

Czechs continue to favour wine shops for purchasing draught wine. The Wine Act imposes regulations on selling, distributing and importing wine in kegs and cisterns to avoid adulteration.

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