Retail e-commerce was gaining strength at the end of the review period in wine and this trend is expected to see further development over the forecast period. When it comes to groceries, the Czech Republic’s e-commerce industry is among the most advanced in Europe with standard same-day delivery services in larger towns and a dense network of pick-up hotspots.
The trend towards non-grape wine is expected to continue developing over the forecast period as consumers become more open to the idea of experimenting with different types of wine. In particular, fruit variations such as blackcurrant, cherry, and blueberry wine are expected to see increasing distribution, backed by marketing promotions and awareness campaigns, such as tastings and pairing classes, in 2023 and beyond.
As the forecast period progresses, sparkling wine is expected to maintain its popularity due to several factors. Firstly, the premiumisation of wine is expected to continue with consumers likely to be willing to pay more for high-quality products, especially once the economy starts to recover.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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