Competitive Landscape
Red Mountain Estate and Aythaya Strengthen Their Position as Imports Falter
Red Mountain Estate and Aythaya Vineyard have a strong influence on the wine market in Myanmar, capturing a larger portion of total wine sales as premium European imports become less accessible to the wider public. This shift is primarily driven by high inflation and economic instability, which have made imported wines unaffordable and slowed the growth of mid-range labels, thereby enabling local producers to solidify their lead.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Myanmar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Myanmar?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Myanmar?
- How are products distributed in Myanmar?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Myanmar - Category analysis
Key Data Insights
Wine Summary
Premiumisation and Local Wines Drive Resilient Growth
Flavour Innovation Broadens Wine’S Appeal among Younger Consumers of Legal Drinking Age
Domestic Wineries and Flavour Innovation Will Shape the Future of Wine in Myanmar
Urban Bistros Are Set to Drive Wine Engagement through Digital Storytelling and Food Pairing
Red Mountain Estate and Aythaya Strengthen Their Position as Imports Falter
Supermarkets Lead Distrubution as Food/Drink/Tobacco Specialists Record Growth
Online Channels Target the Premium Segment with Curated Experiences
Alcoholic Drinks in Myanmar - Industry Overview
2025 Developments
Key Data Insights
Affluent Professionals and Value Seekers Reshape Consumption Patterns
Beer's Value-Led Innovation Cements Its Market Dominance
Players Invest in Flavour Innovation to Attract Younger Urban Drinkers of Legal Age
Domestic Producers Are Set to Win Value-Seekers as Imports Face Rising Barriers
Beer Is Set to Maintain Its Dominance as Urban Consumers Fuel Cocktail Culture
Digital Engagement and Local Value Creation Are Set to Reshape Business Priorities
Heineken Myanmar Ltd and Emerald Brewery Myanmar Ltd Retain Their Leads
Small Local Grocers Expand Reach to Serve All Consumer Groups
Online Platforms Drive Premium Discovery and Digital Engagement
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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