Competitive Landscape
Jacob’S Creek and B&G Retain Visibility as Fragmentation Intensifies
Wine remains highly fragmented, with the competitive environment in 2025 characterised by the absence of any dominant player. Aside from a few mass-market names such as Jacob’s Creek, B&G, and Forrentera, most brands are only available in individual stores or specific city markets.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Iraq with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Iraq, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Iraq report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Iraq?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Iraq?
- How are products distributed in Iraq?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Iraq - Category analysis
Key Data Insights
Wine Summary
Sawka Wines Preserves Tradition and Boosts Local Production
Still Light Grape Wine Dominates as Consumers Seek Quality
New Entrants Introduce Variety as Fragmented Supply Accelerates Innovation
Still Light Grape Wine Expands Reach as Experimentation Shapes Future Growth
Jacob’S Creek and B&G Retain Visibility as Fragmentation Intensifies
Specialist Shops and Delivery Expand Wine Access
Upscale Venues Drive Growth as Wine Becomes a Dining Staple
Alcoholic Drinks in Iraq - Industry Overview
2025 Developments
Key Data Insights
The Market Sees a Slow Recovery Amidst Economic and Regulatory Pressures
Buzz Expands Flavour Range to Capture New Drinkers’ Preferences
Consumers Shift to Quality and Prestige as Budgets Tighten
Urbanisation and Policy Shifts Unlock New Consumption Patterns
Beer’S Dominance Is Set to Persist as Rtds Deliver Dynamic Growth
Small Suppliers Expand Presence as Fragmentation Intensifies
Specialist Shops Retain Dominance as E-Commerce Adapts to Regulatory Pressure
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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