Competitive Landscape
Absence of Major Brands or Share Shifts Defines the Current Landscape
There was no evidence of significant changes in the competitive landscape for wine in 2025. The absence of any reported mergers, acquisitions, or notable competitive moves during this timeframe suggests the structure of wine remains stable, with no major shifts in company or brand shares.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Jordan?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Jordan?
- How are products distributed in Jordan?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Jordan - Category analysis
Key Data Insights
Wine Summary
Majöra Wine Bar Captures Premium Demand as Tourism Rebounds
Still Light Grape Wine Leads on Volume as Heritage Brands Target Authenticity
Haddad Estates Leverages Heritage to Boost Wine Tourism and Premium Sales
Specialist Wine Bars and Hotel Programmes Attract Premium Tourist Demand
Still Light Grape Wine Maintains Volume Leadership as Sparkling Wine Accelerates
Absence of Major Brands or Share Shifts Defines the Current Landscape
Food/Drink/Tobacco Specialists Drive Premium Sales through Expertise and Access
Online Platforms Expand Reach but Remain a Niche Convenience for Urban Buyers
Alcoholic Drinks in Jordan - Industry Overview
2025 Developments
Key Data Insights
Carakale Leverages Local Heritage to Build Premium Appeal
E-Commerce Transforms Access and Discretion for Alcohol Buyers
Young Consumers of Legal Drinking Age and Tourists Fuel Long-Term Sales Recovery
Beer to Retain Dominance as Spirits Accelerate through Premiumisation
E-Commerce Transforming Access as Social Sensitivities Persist
Eagle Distilleries Expands Reach through Acquisition and Brand Strength
Licensing Restrictions Keep Liquor Stores at the Forefront of Sales
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Operating Environment
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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