Wine in Tunisia

PROSPECTS

Wine volume sales impacted by higher taxes

Wine recorded a modest performance in 2018, with demand hit by rising prices, explained mainly by the increasingly heavy taxation imposed on wine products. Nowadays, the selling price of a bottle of Tunisian wine includes a tax that is higher than the price of the product itself.

Champagne sees the fastest growth

Champagne is projected to post the highest growth in total volume sales over the forecast period. Strong growth is being supported by a new trend in nightclubs, where more and more consumers are buying champagne to flaunt their socioeconomic status.

Increasing consumer awareness supported by growing on-trade channel

The number of lounges, nightclubs and restaurants is expected to continue to grow over the forecast period. By visiting these foodservice outlets, Tunisians are gaining awareness of different types of wine, and are increasingly able to distinguish between still red, white and rosé wines.

COMPETITIVE LANDSCAPE

Les Vignerons de Carthage leads wine

Les Vignerons de Carthage continued to lead wine in Tunisia in 2018. The company, which owns 10 of the 17 vineyards operating in Tunisia, accounts for the large majority of national production and national exports.

Domestic brands hold the lion’s share

Domestic brands continued to dominate wine sales in Tunisia in 2018. Tunisian wine companies, including Les Vignerons de Carthage, have won medals in international competitions.

Standard brands dominate sales

The quality and price of wine brands in Tunisia are very similar, leaving no room for economy brands. Popular brands generally belong to the same price segment and are widely available in the majority of off-trade outlets thanks to the expansion of supermarkets and hypermarkets.

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