Wine in Tunisia

PROSPECTS

Growing number of tourists is set to boost wine sales

Over the forecast period, wine is predicted to see steady total volume sales growth. Consumption is expected to continue to be positively affected by the improving security situation in the country, which is supporting strong growth in tourism.

Champagne is set to see the fastest total volume growth over the forecast period

Champagne is projected to post the highest growth in total volume sales over the forecast period. Strong growth is supported by a new trend in nightclubs, where more and more consumers are buying champagne to flaunt their socioeconomic status.

Growing on-trade channel supports wine consumption

The number of lounges, nightclubs and restaurants is expected to continue to grow over the forecast period. In frequenting these foodservice outlets, Tunisians are gaining awareness of different types of wine, and they are increasingly able to distinguish between still red, white and rosé wines.

COMPETITIVE LANDSCAPE

Les Vignerons de Carthage leads wine in Tunisia

Les Vignerons de Carthage continued to lead wine in Tunisia in 2017. The company, which owns 10-of-the-17 vineyards operating in Tunisia, accounts for the large majority of national production and national exports.

Domestic brands dominate wine in Tunisia

Local brands continued to dominate wine sales in Tunisia in 2017. Tunisian wine companies, including Les Vignerons de Carthage, have won medals in international competitions.

Standard brands dominate wine sales in Tunisia

The quality and prices of wine brands in Tunisia are very similar. There were very few economy brands in 2017, and popular brands generally belong in the standard segment.

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