Competitive Landscape
Les Vignerons De Carthage Leverages Broad Portfolio to Sustain Dominance
Wine in Tunisia remains highly concentrated, with les Vignerons de Carthage maintaining a commanding position and accounting for more than half of total production in 2025. The structure of the market saw no significant changes over the year, with the leading producers retaining their established roles and no evidence of major shifts in concentration.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Tunisia?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Tunisia?
- How are products distributed in Tunisia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Wine in Tunisia - Category analysis
Key Data Insights
Wine Summary
Premium Innovation as Consumers Shift to At-Home Occasions
Domaine Shadrapa Redefines Heritage with Impérial Red Launch
New Varietals Expand Rosé and White Wine Appeal among Female Consumers
Domaine Majerda and Les Vignerons De Carthage Drive Innovation with New Launches and Female-Focused Wines
Imported Premium Wines Gain Ground as Domestic Shortages Persist
Hospitality Expansion and Regulatory Change to Shape Future Wine Distribution
Les Vignerons De Carthage Leverages Broad Portfolio to Sustain Dominance
Supermarkets Channel Expands Access as Regulations Reshape Consumer Habits
La Cave Privée Leverages Digital Access and Regulatory Loopholes to Attract Young Buyers
Alcoholic Drinks in Tunisia - Industry Overview
2025 Developments
Key Data Insights
Players Respond to Affordability Pressures by Broadening Affordable Choices
Sonobra Targets Evolving Consumer Demand with New Beer
Consumers Balance Aspiration with Affordability
Celtia and Amstel Anchor Mass Demand as Premium Options Decline
La Cave Privée and Carrefour Boost E-Commerce as Friday Bans Persist
Bulgarian and Polish Imports Expand as Companies Target Affordability
Sfbt and Sonobra Cement Dominance as New Launches Sustain Share
Supermarkets Gains Authorisation to Expand Beer and Spirits Sales
Regulatory Barriers and Price Sensitivity Limit E-Commerce and New Concepts
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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