Wine in Tunisia

PRE-COVID-19 PERFORMANCE

Wine growth despite price increases

In line with ongoing Westernisation, wine is an alcoholic drink which is increasingly accepted by a wide consumer base in Tunisia. Both on-trade and off-trade volume sales saw positive growth in 2019.

Champagne records the highest growth

Champagne recorded the highest growth in total volume sales over the forecast period. Strong growth was supported by a new trend in nightclubs, where more and more consumers are buying champagne to flaunt their socioeconomic status.

Les Vignerons de Carthage leads with wines that compete with those of the world's leading companies

Les Vignerons de Carthage continued to lead wine in Tunisia in 2019. The company, which owns 10 of the 17 vineyards operating in Tunisia, accounts for the large majority of national production and national exports.

2020 AND BEYOND

COVID-19 impact

On-trade volume sales of wine are expected to fall by 27% in 2020 in light of the impact of COVID-19. This compares to an expected 1% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.

Affected products within wine

On-trade sales are set to record strong double-digit decline in all categories due to the closure of nightclubs, bars and pubs due to COVID-19. The decline in disposable income as a result of high and increasing unemployment and the heavy economic toll of the pandemic, along with a fall in tourism inflows, will also strongly impact sales.

Recovery and opportunities

Whilst off-trade sales are expected to record slight growth over the forecast period, on-trade sales will see further decline due to the economic impact COVID-19, with rising unemployment and lower disposable incomes, and as tourism slowly recovers following the pandemic. Further price increases over the forecast period and heavy taxation imposed on wine products will further impact sales.

Files are delivered directly into your account within a few minutes of purchase.