Wine consumption in Tunisia 2021 experienced an historic decline in 2021 compared with the review period due to several factors, including the COVID-19 crisis. During the first seven months of 2021, the country was in quarantine with a curfew imposed at night, so Tunisians rarely left their homes.
Still white wine was the most impacted category in 2021, recording a volume decline of over 60% in the year. The consumption of white wine in Tunisia mainly increases during the summer period as it is usually consumed in beach bars and restaurants by the sea.
Xylella fastidiosa is a deadly bacterium for 300 plant species, including olive, almond, grapevine, oleander and lavender. As a precaution, the Ministry of Agriculture in Tunisia has banned the import of plants from Europe.
The wine industry in Tunisia remains under the direction of the Ministry of Agriculture, which plays a major role in terms of control, import and export. During the forecast period, the Ministry’s role will be even more important as it will ensure the importation of vineyard plants to make the losses profitable.
This wine industry has always been interesting for farmers in Tunisia as they are highly supervised by the Ministry of Agriculture, which offers treatments and controls the wine making process. In recent years, several farmers have moved to the cultivation of fruit trees, such as peaches and apples, as grape production was no longer beneficial in the country.
Champagne is set to record the strongest growth in total volume sales over the forecast period. After the rigours of the COVID-19 pandemic, some wealthier Tunisians will be keen to celebrate the return to more normal lifestyles, supported by the new trend of nightclubs, where some consumers may flaunt their socioeconomic status by sharing Champagne with their friends.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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