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Country Report

Wine in

Wine in Tunisia

16 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing number of tourists is set to boost wine sales

Over the forecast period, wine is predicted to see steady total volume sales growth. Consumption is expected to continue to be positively affected by the improving security situation in the country, which is supporting strong growth in tourism.

Champagne is set to see the fastest total volume growth over the forecast period

Champagne is projected to post the highest growth in total volume sales over the forecast period. Strong growth is supported by a new trend in nightclubs, where more and more consumers are buying champagne to flaunt their socioeconomic status.

Growing on-trade channel supports wine consumption

The number of lounges, nightclubs and restaurants is expected to continue to grow over the forecast period. In frequenting these foodservice outlets, Tunisians are gaining awareness of different types of wine, and they are increasingly able to distinguish between still red, white and rosé wines.

COMPETITIVE LANDSCAPE

Les Vignerons de Carthage leads wine in Tunisia

Les Vignerons de Carthage continued to lead wine in Tunisia in 2017. The company, which owns 10-of-the-17 vineyards operating in Tunisia, accounts for the large majority of national production and national exports.

Domestic brands dominate wine in Tunisia

Local brands continued to dominate wine sales in Tunisia in 2017. Tunisian wine companies, including Les Vignerons de Carthage, have won medals in international competitions.

Standard brands dominate wine sales in Tunisia

The quality and prices of wine brands in Tunisia are very similar. There were very few economy brands in 2017, and popular brands generally belong in the standard segment.

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Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Tunisia?
What are the major brands in Tunisia?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Tunisia - Category analysis

HEADLINES

PROSPECTS

Growing number of tourists is set to boost wine sales

Champagne is set to see the fastest total volume growth over the forecast period

Growing on-trade channel supports wine consumption

COMPETITIVE LANDSCAPE

Les Vignerons de Carthage leads wine in Tunisia

Domestic brands dominate wine in Tunisia

Standard brands dominate wine sales in Tunisia

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 10 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Overall positive performance for alcoholic drinks

Companies carry out aggressive promotions on social media to drive sales

Société Frigorifique et Brasserie de Tunis (SFBT) remains the clear leader

Modern grocery retailers continue to dominate distribution

Challenging but positive outlook

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 15 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 24 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Wine in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing number of tourists is set to boost wine sales

Champagne is set to see the fastest total volume growth over the forecast period

Growing on-trade channel supports wine consumption

COMPETITIVE LANDSCAPE

Les Vignerons de Carthage leads wine in Tunisia

Domestic brands dominate wine in Tunisia

Standard brands dominate wine sales in Tunisia

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wine in Tunisia - Category analysis

HEADLINES

PROSPECTS

Growing number of tourists is set to boost wine sales

Champagne is set to see the fastest total volume growth over the forecast period

Growing on-trade channel supports wine consumption

COMPETITIVE LANDSCAPE

Les Vignerons de Carthage leads wine in Tunisia

Domestic brands dominate wine in Tunisia

Standard brands dominate wine sales in Tunisia

CATEGORY DATA

Alcoholic Drinks in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Overall positive performance for alcoholic drinks

Companies carry out aggressive promotions on social media to drive sales

Société Frigorifique et Brasserie de Tunis (SFBT) remains the clear leader

Modern grocery retailers continue to dominate distribution

Challenging but positive outlook

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

SOURCES

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