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Wine in the United Kingdom
May 2021
2020 IMPACT
Slow decline as most sales move off-trade
The temporary closure of most on-trade premises due to COVID-19 resulted in a strong volume decline for this channel in 2020, although some consumption shifted to the home, therefore leading to solid growth for the off-trade. The on-trade channel accounts for only a small share of overall wine sales.
Health, sustainability and food pairing become stronger trends
COVID-19 made consumers even more attentive to their health and to what they consumed. The strengthening of this trend, which in fact dated back to the pre-pandemic period, played in favour of organic and vegan wines, which saw an increase in their consumption across different retailers.
Accolade Wines maintains its lead but private label performs better
Accolade Wines remained the leading player in the fragmented wine category in total volume terms in 2020, thanks to its well-known Echo Falls, Hardy’s and Kumala brands, amongst others. However, such leading brands are facing fierce competition from private label, and the combined share of private label was actually far higher than that of Accolade in 2020.
RECOVERY AND OPPORTUNITIES
Recovery will extend beyond the forecast period
The impact of COVID-19 on wine will not only be limited to 2020, but will also continue to be felt in the forecast period. Even though the potential reopening of most bars and restaurants in mid-2021 is expected to ease the damage caused in 2020, it will not be enough to bring full recovery to the on-trade channel, whilst the off-trade channel is expected to see a strong decline in 2021 and minor declines for the rest of the forecast period in a period of correction after a year of exceptional growth in 2020.
Premiumisation will lead to higher value growth than before the pandemic
Despite the minor off-trade volume declines expected for most of the forecast period, these performances are still likely to be better than those seen before the pandemic, with the spike in off-trade sales in 2020 expected to have a longer-term positive effect on sales of wine in the main retailers. The planned reopening of on-trade establishments in 2021 will naturally result in a decrease in off-trade volume and value sales in all wine categories.
Sustainable products, new packaging and low alcohol will contribute to growth
The importance of sustainable and ethical production practices is not only a differentiator between wine brands nowadays, but it is also becoming a must for any player that wants to maintain its position in the market. 2020 saw a rise in sales of organic and vegan wines, which are likely to continue to see demand increase over time.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in United Kingdom report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Wine in United Kingdom?
Where is consumer demand for Wine focussed?
Which is being consumed more; beer, wine or spirits?
Where is demand growing? Stagnating?
How is the operating environment for alcoholic drinks changing?
Which are the leading brands in United Kingdom?
How are products distributed in United Kingdom?
What are the key trends in new product development?
Do consumers want value for money or added value?
How will macroeconomic context and shifting cultural values shape future growth?
How will COVID-19 and recession impact the alcoholic drinks industry?
Where is future growth expected to be most dynamic?
Wine in the United Kingdom - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Slow decline as most sales move off-trade
Health, sustainability and food pairing become stronger trends
Accolade Wines maintains its lead but private label performs better
RECOVERY AND OPPORTUNITIES
Recovery will extend beyond the forecast period
Premiumisation will lead to higher value growth than before the pandemic
Sustainable products, new packaging and low alcohol will contribute to growth
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2015-2020Table 2 Sales of Wine by Category: Total Value 2015-2020Table 3 Sales of Wine by Category: % Total Volume Growth 2015-2020Table 4 Sales of Wine by Category: % Total Value Growth 2015-2020Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020Table 6 Sales of Wine by Off-trade vs On-trade: Value 2015-2020Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020Table 16 GBO Company Shares of Champagne: % Total Volume 2016-2020Table 17 NBO Company Shares of Champagne: % Total Volume 2016-2020Table 18 LBN Brand Shares of Champagne: % Total Volume 2017-2020Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020Table 28 Forecast Sales of Wine by Category: Total Volume 2020-2025Table 29 Forecast Sales of Wine by Category: Total Value 2020-2025Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
Alcoholic Drinks in the United Kingdom - Industry Overview
Legal purchasing age and legal drinking ageDrink drivingAdvertisingSmoking banOpening hoursOn-trade establishmentsTable 32 Number of On-trade Establishments by Type 2015-2020
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020Table 35 Sales of Alcoholic Drinks by Category: Total Value 2015-2020Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included:
Wine
Port
Sherry
Vermouth
Other Fortified Wine
Apple Wine
Bokbunjaju
Cheongju
Chinese Wine
Economy Rice Wine
Fortified Fruit Wine
Fruit and Berry Wine
Fruit and Herbal Wine
Fruit and Honey based Wine
Fruit Wine
Local Non-Grape Wine
Lower Mid-Range Rice Wine
Non-Grape Dessert Wine
Premium Rice Wine
Rice Wine
Sake
Takju
Upper Mid-Range Rice Wine
Yakju
Yellow Wine
Other Non-Grape Wine
Champagne
Other Sparkling Wine
Still Red Wine
Still Rosé Wine
Still White Wine
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This report originates from Passport, our Wine research and analysis database.
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