Executive Summary

Jul 2019
PROSPECTS
Sparkling wine sales continue to increase

Sparkling wine was again the most dynamic area in wine in 2018, driven by the boom in prosecco. However, growth rates are expected to decelerate, mainly due to uncertainty surrounding Brexit affecting import prices of Italian prosecco.

Wine in a challenging position as Brexit and increase in duty rates threatens the industry

The decision to leave the EU has generated inflationary pressure on wine prices. With the vast majority of wines in the UK being imported, making the country an import-heavy wine economy, since the Brexit referendum wine prices have increased substantially as a result of devaluation of the pound and a rise in import costs.

Changing consumer habits lead to rising demand for alternatives such as non/low alcohol, vegan and organic wines

Demand for low-alcohol wine is increasing as consumer attitudes towards alcohol are changing. The increasing number of adults drinking less or completely abstaining from alcohol, driven by health concerns, has led operators to innovate through their non/low alcohol wine offerings.

COMPETITIVE LANDSCAPE
Accolade Wines Ltd remains the leading company despite declining volumes

Accolade Wines Ltd continued to be the leading player in 2018, although its overall volume sales declined. Leading brands are facing fierce competition from private label taking their share, which, together with the inflationary pressures from Brexit depreciating the pound, have resulted in falling volume shares.

Competition intensifies as players innovate through quality, diversification and alcohol-free wine

Demand for low-alcohol wines at Tesco has reached record levels and the company is further innovating through a spinning cone method that takes away the alcohol from wine without affecting the quality. The hypermarket has launched five new non-alcoholic wines, based on the popularity of low-alcohol drinks and consumers seeking quality wine.

Drink specialist retailers find new ways to engage with consumers

In order to maximise their experience, wine specialists such as Davy's Wine House are investing in new ways to entice consumers by displaying in store enomatic machines containing a range of different wines and that allow consumers to try them for a small fee. This allows consumers, especially inexperienced wine drinkers, to learn more about wine and taste different varieties without having to commit to buying a bottle before trying it, potentially leading to a purchase.

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Wine in the United Kingdom

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wine in United Kingdom?
  • What are the major brands in United Kingdom?
  • How do sales of new world wine perform in comparisons to old world wine?
  • Which countries are the main wine exporters and importers?
  • Is wine mainly consumed in on- or off-trade channels? 
  • Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Wine in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Sparkling wine sales continue to increase
Wine in a challenging position as Brexit and increase in duty rates threatens the industry
Changing consumer habits lead to rising demand for alternatives such as non/low alcohol, vegan and organic wines

COMPETITIVE LANDSCAPE

Accolade Wines Ltd remains the leading company despite declining volumes
Competition intensifies as players innovate through quality, diversification and alcohol-free wine
Drink specialist retailers find new ways to engage with consumers

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2013-2018
Table 2 Sales of Wine by Category: Total Value 2013-2018
Table 3 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 16 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 17 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 18 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018
Table 28 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 29 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

Alcoholic Drinks in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Premiumisation and craft movement continues to grow as consumers shift towards quality and provenance
Healthy living and moderation trends are reshaping alcoholic drinks
Competition intensifies due to craft movement, discounters and brand extensions
Discounters continues to gain share and drive consumption towards the off-trade
Regulation and change in attitude towards drinking to impact alcoholic drinks

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 32 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources