The COVID-19 pandemic continued to impact alcohol consumption patterns in 2021. Wine saw a significant change in supply channels during the lockdowns.
One of the major success stories of the pandemic in alcoholic drinks was that of port, which experienced a strong rise in volume sales during the lockdowns. It is not a large category in the on-trade, so it was not as affected by the closure of drinking establishments and restaurants.
The cancellation of events with the onset of lockdown in 2020 was disastrous for champagne, which is known for being an occasion drink enjoyed at celebratory events, and total volume sales plummeted. With many occasions being cancelled, and some being held at home just amongst immediate households, there was not nearly as much demand for celebration wines.
In recent years, overall sales of wine have been declining. However, still rosé wine has performed better than still white and red wine.
While port and rosé have seen growth, vermouth has also been highlighted as a category with potential for future growth. This is because of the botanical aspect of this fortified wine.
Sustainability has become a major concern for many companies and consumers in recent years. Wine producers are very much aware of the necessity of maintaining ecological balance on the planet.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wine industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!