Sparkling wine was again the most dynamic area in wine in 2018, driven by the boom in prosecco. However, growth rates are expected to decelerate, mainly due to uncertainty surrounding Brexit affecting import prices of Italian prosecco.
The decision to leave the EU has generated inflationary pressure on wine prices. With the vast majority of wines in the UK being imported, making the country an import-heavy wine economy, since the Brexit referendum wine prices have increased substantially as a result of devaluation of the pound and a rise in import costs.
Demand for low-alcohol wine is increasing as consumer attitudes towards alcohol are changing. The increasing number of adults drinking less or completely abstaining from alcohol, driven by health concerns, has led operators to innovate through their non/low alcohol wine offerings.
Accolade Wines Ltd continued to be the leading player in 2018, although its overall volume sales declined. Leading brands are facing fierce competition from private label taking their share, which, together with the inflationary pressures from Brexit depreciating the pound, have resulted in falling volume shares.
Demand for low-alcohol wines at Tesco has reached record levels and the company is further innovating through a spinning cone method that takes away the alcohol from wine without affecting the quality. The hypermarket has launched five new non-alcoholic wines, based on the popularity of low-alcohol drinks and consumers seeking quality wine.
In order to maximise their experience, wine specialists such as Davy's Wine House are investing in new ways to entice consumers by displaying in store enomatic machines containing a range of different wines and that allow consumers to try them for a small fee. This allows consumers, especially inexperienced wine drinkers, to learn more about wine and taste different varieties without having to commit to buying a bottle before trying it, potentially leading to a purchase.
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This industry report originates from Passport, our Alcoholic Drinks market research database.