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Country Report

Wine in

Wine in Morocco

Jun 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Volume sales negatively impacted by pandemic as tourism is halted in 2020

Total volume and value growth percentages in 2020 were negative and significantly lower than growth rates recorded in 2019 as a result of the sudden pandemic-related loss of tourism, the momentum of which had been strongly boosting sales and sales prospects of on-trade wine sales in the last two years of the review period. On the other hand, off-trade volume sales were negatively impacted by lockdowns, social distancing and other restrictions but to a lesser extent to those seen in on-trade.

Morocco remains largest winemaker in Muslim world in 2020

Notwithstanding, Morocco maintains its position as the largest winemakers in the Muslim world, with the equivalent of 35 million bottles produced in 2019. As such, wine is an important source of tax revenue for the government, especially as the Moroccan government increased the taxes on wine by 12.

Domestic producers continue to increase their volume and value shares in 2020, with Les Celliers de Meknes maintaining the top position in wine

Les Celliers de Meknes maintained its lead in 2020 despite losing volume and value share, while local wine makers, particularly those covered in the “others” category, continued to see a higher increase in their volume and value shares. Les Celliers has been operating in the wine category for a long period of time and succeeded in building a strong and lasting relationship with local consumers.

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Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Morocco?
What are the major brands in Morocco?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Volume sales negatively impacted by pandemic as tourism is halted in 2020

Morocco remains largest winemaker in Muslim world in 2020

Domestic producers continue to increase their volume and value shares in 2020, with Les Celliers de Meknes maintaining the top position in wine

RECOVERY AND OPPORTUNITIES

Still red wine set to remain popular and increase sales during the forecast period

Increasing adoption of Western lifestyle in Morocco likely to boost wine sales over the forecast period

Sparkling wine set to resume upward trajectory during the forecast period

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2015-2020
Table 2 Sales of Wine by Category: Total Value 2015-2020
Table 3 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
Table 16 GBO Company Shares of Champagne: % Total Volume 2016-2020
Table 17 NBO Company Shares of Champagne: % Total Volume 2016-2020
Table 18 LBN Brand Shares of Champagne: % Total Volume 2017-2020
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
Table 22 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 23 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 24 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 25 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 26 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 36 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 37 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 38 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Wine in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Volume sales negatively impacted by pandemic as tourism is halted in 2020

Morocco remains largest winemaker in Muslim world in 2020

Domestic producers continue to increase their volume and value shares in 2020, with Les Celliers de Meknes maintaining the top position in wine

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wine in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Volume sales negatively impacted by pandemic as tourism is halted in 2020

Morocco remains largest winemaker in Muslim world in 2020

Domestic producers continue to increase their volume and value shares in 2020, with Les Celliers de Meknes maintaining the top position in wine

RECOVERY AND OPPORTUNITIES

Still red wine set to remain popular and increase sales during the forecast period

Increasing adoption of Western lifestyle in Morocco likely to boost wine sales over the forecast period

Sparkling wine set to resume upward trajectory during the forecast period

CATEGORY DATA

Alcoholic Drinks in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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