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Country Report

Wine in

Wine in Morocco

24 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Good weather and a summer season that fell outside of the religious holiday promote wine growth

In terms of sales volume, wine is the second most consumed alcoholic drink in Morocco after beer. This category recorded positive growth in 2017 due to the shift of the holy months of Chaabane and Ramadan (Hijri Calendar) outside the summer season, which allowed 20 more days of sales in the month of July.

Retail volume sales still increasing over on-trade channels

Off-trade wine volume sales are higher than on-trade volume sales. The availability of wine in off-trade channels is increasing due to the developing supermarket and hypermarket network of the Carrefour Group throughout the country.

Other sparkling wine is the most dynamic category in 2017

Other sparkling wine was the fastest-growing category in 2017 in terms of total volume sales as it is considered an affordable alternative for champagne, especially amongst mid-income individuals. This category also saw new brand entries from local players at moderate unit prices (import tax exemption), which boosted demand over the review period.

COMPETITIVE LANDSCAPE

Les Celliers de Meknes remains the leader in 2017

Les Celliers de Meknes maintained its leading position in wine and grew its volume share in 2017. The company dominates the largest category of domestic wine, has a wide brand portfolio and massive distribution network spreading the products across the entire country.

Domestic wine products lead

Wine in Morocco is mainly represented by domestic products, which continued to hold the largest share of total wine volume sales. The local offer is distinguished by a wide variety of products as the country is divided into five wine-growing regions, with one AOC (Appellation d’Origine Controlée) label received from the French INAO (Institut National de l’origine et de la qualité), and AOG (Appellation d’Origine Garantie) labels for 14 wine-growing areas.

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Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Morocco?
What are the major brands in Morocco?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Morocco - Category analysis

HEADLINES

PROSPECTS

Good weather and a summer season that fell outside of the religious holiday promote wine growth

Retail volume sales still increasing over on-trade channels

Other sparkling wine is the most dynamic category in 2017

COMPETITIVE LANDSCAPE

Les Celliers de Meknes remains the leader in 2017

Domestic wine products lead

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 16 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 17 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 18 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 25 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 26 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Morocco - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks records a weak performance in 2017

Saturation and health awareness impact beer sales

Groupe des Brasseries du Maroc SA remains the leader in 2017

Total alcoholic drinks volume sales remain concentrated in off-trade channels

Total volume sales are expected to decline over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 31 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 38 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 39 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 40 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Wine in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Good weather and a summer season that fell outside of the religious holiday promote wine growth

Retail volume sales still increasing over on-trade channels

Other sparkling wine is the most dynamic category in 2017

COMPETITIVE LANDSCAPE

Les Celliers de Meknes remains the leader in 2017

Domestic wine products lead

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wine in Morocco - Category analysis

HEADLINES

PROSPECTS

Good weather and a summer season that fell outside of the religious holiday promote wine growth

Retail volume sales still increasing over on-trade channels

Other sparkling wine is the most dynamic category in 2017

COMPETITIVE LANDSCAPE

Les Celliers de Meknes remains the leader in 2017

Domestic wine products lead

CATEGORY DATA

Alcoholic Drinks in Morocco - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks records a weak performance in 2017

Saturation and health awareness impact beer sales

Groupe des Brasseries du Maroc SA remains the leader in 2017

Total alcoholic drinks volume sales remain concentrated in off-trade channels

Total volume sales are expected to decline over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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