Competitive Landscape
Food Choice Trading Co Ltd Extends Its Lead by Leveraging Premium Hospitality and Distribution
Wine in Saudi Arabia remains highly concentrated in 2025, with the top two companies controlling the majority of off-trade volume. Food Choice Trading Co Ltd, the distributor of Lussory, holds a 35% share, while Henkell Freixenet Austria GmbH, the distributor of Legero, accounts for 32%.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Saudi Arabia?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Saudi Arabia - Category analysis
Key Data Insights
Wine Summary
Premium Non-Alcoholic Brands Expand through Luxury Hospitality
Café Boulud Drives Demand for Experiential Flavour Pairings
Digital Platforms Boost Accessibility for Premium Adult Beverages
Affluent Consumers Are Set to Drive Premiumisation as Non Alcoholic Wine Remains Dominant
Modern Retail and Digital Commerce Is Set to Expand Access to Premium Offerings
Food Choice Trading Co Ltd Extends Its Lead by Leveraging Premium Hospitality and Distribution
Hypermarkets Capture Family and Premium Wine Spend through Assortment and Value
Retail E-Commerce and Quick-Commerce Fuel Growth for Premium Gifting and Convenience
Alcoholic Drinks in Saudi Arabia - Industry Overview
2025 Developments
Key Data Insights
Value and Premium Segmentation Drive Growth in Saudi Arabia
Flavour-Led Innovation and Experiential Branding Attract Consumers
Vision 2030 and Premium Alcohol-Free Experiences Will Support Future Growth
Premium Imports and Digital Commerce Are Set to Accelerate Urban Transformation
Carlsberg A/S and Aujan Industries Retain Their Leads through Value and Innovation
Supermarkets and Hypermarkets Drive Bulk Buying for Social Events
Retail E-Commerce and Quick-Commerce Platforms Win Shoppers with Convenience
Legislation
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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