Wine in Chile

PROSPECTS

External variables affect wine performance in 2018

After years of sales growth, wine once again registered a negative decline in 2018, albeit a marginal one. The main reasons associated with this fall are low harvests and production volumes and the fall of the exchange rate during the first months of 2018, which brought uncertainty to wine companies, which had to restructure accordingly in the second half of the year.

Still rosé wine continues to strengthen in the Chilean market

In 2018, despite still light grape wine recording a worse performance than in 2017, still rosé wine registered growth, unlike the other varieties of still light grape wine, which declined. Among the reasons for this good performance are manufacturers’ efforts to position still rosé wine as a summer variety of wine and break with the existing association of wine as a winter drink.

Despite deceleration, sparkling wine is finding new consumption situations

In 2018, sparkling wine registered the fastest total volume sales growth for another year. Female consumers, who have increased their intake of alcoholic drinks significantly in the past decade, are showing a growing preference for sparkling wine.

COMPETITIVE LANDSCAPE

Viña Santa Rita SA expands its portfolio during 2018

Viña Santa Rita continues to be one of the main players in the wine category in Chile. However, this is no reason for the company to rest on its laurels, and it kept active during 2018.

The Chinese market is the target for Chilean exports

While Santa Rita diversified its portfolio in 2018, Viña San Pedro Tarapacá (VSPT) and Viña Concha y Toro SA experienced different scenarios. The Chinese group Jiangsu Yanghe Distillery Co.

Boom in wine gives a new impulse to boutique vineyards

The boom that wine sales are experiencing in the Chilean market has had positive repercussions mainly in the independent vineyards or boutique wineries. These types of vineyards are characterised as offering a wider range and by having much lower production than their mass-market counterparts.

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