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Country Report

Wine in

Wine in Chile

Sep 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Promotions and discounts lure consumers but limit value potential for the category

The maturity of wine in Chile represented a challenge to organic volume growth. In the past, wine relied on population growth, but with changing demographic dynamics and a consumer trend towards reduced alcohol consumption, wine companies have had to diversify their strategies to generate sales.

New consumption occasions and novelties boost “other” sparkling wine in 2019

Sparkling wine continued to generate a buzz in the category, with strong total volume and current value growth in 2019. However, this was due to “other” sparkling wine, rather than champagne, as consumers sought value for money offerings.

Global prestige and local popularity of Chilean wine diminish space for imports

Wine in Chile continued to be dominated by local players in 2019. Viña San Pedro Tarapacá, Viña Santa Rita and Viña Concha y Toro owned the best-known wine brands in the country, including Gato, 120, and Clos de Pirque, respectively.

2020 AND BEYOND

COVID-19 impact

On-trade volume sales of wine are expected to fall by 30% in 2020 in light of the impact of COVID-19. This compares to an expected 2% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.

Affected products within wine

The move to at-home consumption is having a positive effect on wine. Many consumers enjoy wine as a convenient and trusted alcoholic drinks option.

Recovery and opportunities

Wine sales are expected to continue to be hindered by maturity in the forecast period. The recovery of the on-trade channel, as the lockdown ends and consumers return to work and social/leisure norms, is predicted to be slow, with many foodservice establishments likely to disappear in the short term.

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Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Chile?
What are the major brands in Chile?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Chile - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Promotions and discounts lure consumers but limit value potential for the category

New consumption occasions and novelties boost “other” sparkling wine in 2019

Global prestige and local popularity of Chilean wine diminish space for imports

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2014-2019
Table 2 Sales of Wine by Category: Total Value 2014-2019
Table 3 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 4 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2014-2019
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
Table 16 GBO Company Shares of Champagne: % Total Volume 2015-2019
Table 17 NBO Company Shares of Champagne: % Total Volume 2015-2019
Table 18 LBN Brand Shares of Champagne: % Total Volume 2016-2019
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
Table 25 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 26 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

Alcoholic Drinks in Chile - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

The search for new tastes and experiences drives the premiumisation trend in alcoholic drinks

Companies and retailers restructure their offers as retail space becomes increasingly crowded

Novelties and price strategies are expected to generate interest and sales growth as the country recovers from social, health and economic crises

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 29 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 41 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

Megatrends

Country Report

Wine in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Promotions and discounts lure consumers but limit value potential for the category

New consumption occasions and novelties boost “other” sparkling wine in 2019

Global prestige and local popularity of Chilean wine diminish space for imports

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Wine in Chile - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Promotions and discounts lure consumers but limit value potential for the category

New consumption occasions and novelties boost “other” sparkling wine in 2019

Global prestige and local popularity of Chilean wine diminish space for imports

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Alcoholic Drinks in Chile - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

The search for new tastes and experiences drives the premiumisation trend in alcoholic drinks

Companies and retailers restructure their offers as retail space becomes increasingly crowded

Novelties and price strategies are expected to generate interest and sales growth as the country recovers from social, health and economic crises

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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