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Learn moreSep 2020
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The maturity of wine in Chile represented a challenge to organic volume growth. In the past, wine relied on population growth, but with changing demographic dynamics and a consumer trend towards reduced alcohol consumption, wine companies have had to diversify their strategies to generate sales.
Sparkling wine continued to generate a buzz in the category, with strong total volume and current value growth in 2019. However, this was due to “other” sparkling wine, rather than champagne, as consumers sought value for money offerings.
Wine in Chile continued to be dominated by local players in 2019. Viña San Pedro Tarapacá, Viña Santa Rita and Viña Concha y Toro owned the best-known wine brands in the country, including Gato, 120, and Clos de Pirque, respectively.
On-trade volume sales of wine are expected to fall by 30% in 2020 in light of the impact of COVID-19. This compares to an expected 2% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.
The move to at-home consumption is having a positive effect on wine. Many consumers enjoy wine as a convenient and trusted alcoholic drinks option.
Wine sales are expected to continue to be hindered by maturity in the forecast period. The recovery of the on-trade channel, as the lockdown ends and consumers return to work and social/leisure norms, is predicted to be slow, with many foodservice establishments likely to disappear in the short term.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Wine industry in Chile with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wine industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wine in Chile market research report includes:
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Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.