Wine in Chile

PROSPECTS

Still light grape wine continues to boom

After experiencing double-digit total volume growth in 2016, still light grape wine continued to see a strong performance in 2017. This confirmed the rising trend in this category, and showed that the performance witnessed in 2016 was not simply a one-off.

Still rosé wine starts to take off

Still rosé wine was the category to see the strongest growth within still light grape wine in 2017, recording double-digit total volume growth; still white and red wine saw slower but still reasonable growth. Amongst the reasons for the high growth rate in still rosé wine, in addition to the small size of the category compared with still white and red wine, was the effort of manufacturers to position it as a type of wine for consumption in the summer, breaking the previous association of wine with winter consumption.

Sparkling wine sees a strong performance

Sparkling wine registered one of the fastest total volume growth rates in wine for another year. Women, who significantly increased their consumption of alcoholic drinks in the last decade, showed a growing preference for sparkling wine.

COMPETITIVE LANDSCAPE

Wine continues to be dominated by three companies

For another year, wine in Chile continued to be dominated by three companies in 2017, which collectively accounted for a high share of total volume sales. Santa Rita led, followed by Viña San Pedro Tarapacá and Viña Concha y Toro; each accounting for more than a quarter of total volume sales in 2017.

The boom in wine gives a new impulse to boutique vineyards

The boom that wine is experiencing in the Chilean market has had positive repercussions, mainly for independent vineyards and boutique wineries. This type of vineyard is characterised by offering a wider range of varieties and by having much lower production than the massive vineyards; the former have production levels in the thousands of litres, whilst the latter have production in the millions of litres.

Wine promotion is targeted outside Chile

Much of the promotion of wine is focused outside Chile, sponsoring world-class teams. Examples of this are that whilst Viña Concha y Toro reached an agreement to sponsor Manchester United, Viña Santa Rita did the same with Arsenal; these are amongst the most famous football clubs in the UK.

Files are delivered directly into your account within a few minutes of purchase.