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Country Report

Wine in

Wine in Chile

22 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Still light grape wine continues to boom

After experiencing double-digit total volume growth in 2016, still light grape wine continued to see a strong performance in 2017. This confirmed the rising trend in this category, and showed that the performance witnessed in 2016 was not simply a one-off.

Still rosé wine starts to take off

Still rosé wine was the category to see the strongest growth within still light grape wine in 2017, recording double-digit total volume growth; still white and red wine saw slower but still reasonable growth. Amongst the reasons for the high growth rate in still rosé wine, in addition to the small size of the category compared with still white and red wine, was the effort of manufacturers to position it as a type of wine for consumption in the summer, breaking the previous association of wine with winter consumption.

Sparkling wine sees a strong performance

Sparkling wine registered one of the fastest total volume growth rates in wine for another year. Women, who significantly increased their consumption of alcoholic drinks in the last decade, showed a growing preference for sparkling wine.

COMPETITIVE LANDSCAPE

Wine continues to be dominated by three companies

For another year, wine in Chile continued to be dominated by three companies in 2017, which collectively accounted for a high share of total volume sales. Santa Rita led, followed by Viña San Pedro Tarapacá and Viña Concha y Toro; each accounting for more than a quarter of total volume sales in 2017.

The boom in wine gives a new impulse to boutique vineyards

The boom that wine is experiencing in the Chilean market has had positive repercussions, mainly for independent vineyards and boutique wineries. This type of vineyard is characterised by offering a wider range of varieties and by having much lower production than the massive vineyards; the former have production levels in the thousands of litres, whilst the latter have production in the millions of litres.

Wine promotion is targeted outside Chile

Much of the promotion of wine is focused outside Chile, sponsoring world-class teams. Examples of this are that whilst Viña Concha y Toro reached an agreement to sponsor Manchester United, Viña Santa Rita did the same with Arsenal; these are amongst the most famous football clubs in the UK.

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Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Chile?
What are the major brands in Chile?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Chile - Category analysis

HEADLINES

PROSPECTS

Still light grape wine continues to boom

Still rosé wine starts to take off

Sparkling wine sees a strong performance

COMPETITIVE LANDSCAPE

Wine continues to be dominated by three companies

The boom in wine gives a new impulse to boutique vineyards

Wine promotion is targeted outside Chile

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 16 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 17 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 18 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 25 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 26 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Chile - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks is in transition

Spirits sees a positive performance after several years of decline

Cía Cervecerías Unidas continues to lead, but gives ground

Fairly balanced participation of distribution channels

The forecast period will see a deepening of the changes seen in recent years

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 29 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 30 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 33 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 42 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Wine in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Still light grape wine continues to boom

Still rosé wine starts to take off

Sparkling wine sees a strong performance

COMPETITIVE LANDSCAPE

Wine continues to be dominated by three companies

The boom in wine gives a new impulse to boutique vineyards

Wine promotion is targeted outside Chile

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wine in Chile - Category analysis

HEADLINES

PROSPECTS

Still light grape wine continues to boom

Still rosé wine starts to take off

Sparkling wine sees a strong performance

COMPETITIVE LANDSCAPE

Wine continues to be dominated by three companies

The boom in wine gives a new impulse to boutique vineyards

Wine promotion is targeted outside Chile

CATEGORY DATA

Alcoholic Drinks in Chile - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks is in transition

Spirits sees a positive performance after several years of decline

Cía Cervecerías Unidas continues to lead, but gives ground

Fairly balanced participation of distribution channels

The forecast period will see a deepening of the changes seen in recent years

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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