Further slight volume growth is expected over the forecast period as wine remains a fashionable beverage, it is perceived to be healthier than spirits, and the per capita consumption has not yet reached its potential in Croatia. Croatian consumers generally prefer white wine; however, their interest in rosé wine is gradually increasing.
It is expected to take several years for the on-trade consumption of wine to reach its pre-pandemic level, which will limit the performance of the wine category overall over the forecast period. Rising prices will hamper volume growth in both the on- and off-trade channels as inflation, higher production costs and uncertainty from the Ukraine war dampen demand going forward.
The wider availability of vegan and organic wines is set to make healthier and eco-friendly products more popular over the forecast period. Vegan wine brands, in particular, are expected to see increased popularity, with the introduction of more local wines with the vegan logo driving this niche trend.
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Understand the latest market trends and future growth opportunities for the Wine industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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