Even before the pandemic, wine was in trouble, with volume sales falling. In 2020, volume sales fell by a record fifth, due to COVID-19 restrictions.
The share of imported wine continued to grow, though domestic wine continued to account for most volume sales. There are several factors leading to increased popularity of imported wine.
As wine continued to lose ground to beer, wine suppliers adopted new strategies to drive value sales and give wine a more premium positioning. For example, wine retailer Nadora Creative Studio has different labels for different occasions and it also offers gift sets of wine with other products.
The outlook for wine is positive over the forecast period and it is expected to register higher volume growth than beer, as beer has reached saturation point. However, there are potential headwinds on the horizon.
The wine sector in Croatia is characterised by a high level of fragmentation, with only a few producers a having presence in modern grocery retailers. All the same there will be push to develop retail channels over the forecast period, as the pandemic exposed wine producers and distributors to their over reliance on foodservice.
The experience of the pandemic, where producers struggled to get their wines to consumers as distribution routes were closed off, means that players will be looking into new logistics models. E-commerce is a possibility, although the channel is underdeveloped in Croatia, and would need far more investment from large chained grocery retailers.
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Understand the latest market trends and future growth opportunities for the Wine industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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