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Country Report

Wine in

Wine in Croatia

22 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

A mediocre year

From winemakers’ point of view, 2017 was satisfactory, although not perfect. The volume of the harvest may not have reached the desired outcome, but the produce harvested was healthy and in good condition.

New World wines are starting to emerge

Wine is a fmcg category with a high level of ethnocentrism manifested in consumer behaviour. Most Croatians are absolutely convinced that Croatian wines are superior in quality to most imports, only complaining about the high prices.

Traditions and habits never fade

Croatia can be considered a wine-making country: grapes are grown in virtually all regions, except the mountains. About a quarter of Croatian adults drink wine every week, and 10% every day.

COMPETITIVE LANDSCAPE

Still potential for consolidation

Euromonitor International still does not measure the company shares for wine in Croatia, due to the strong fragmentation of the category. However, thanks to numerous mergers and acquisitions over the last decade, leading Croatian company Agrokor created the biggest wine cluster, made up of former agricultural cooperatives that went bankrupt sometime after Croatian independence.

Importers use their price advantage

Importers have skilfully identified an entry point to the market. About a decade ago, Macedonian winemakers were able to offer satisfactory quality at very low prices, taking the market by storm.

Strong economy brands threaten feeble private label sales

Whilst other retailers tend to offer economy brands instead of venturing into private label, discounter Lidl Hrvatska has no problems doing so. It actively promotes its private label line Cimarosa, with cheap wines originating mainly from Australia and Chile.

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Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Croatia?
What are the major brands in Croatia?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Croatia - Category analysis

HEADLINES

PROSPECTS

A mediocre year

New World wines are starting to emerge

Traditions and habits never fade

COMPETITIVE LANDSCAPE

Still potential for consolidation

Importers use their price advantage

Strong economy brands threaten feeble private label sales

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 10 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Croatia - Industry Overview

EXECUTIVE SUMMARY

Recovery of sales in the major alcoholic drinks categories

More regulation to protect consumers

Possible end to the Badel 1862 drama

Slow development of food/drink/tobacco specialists

Modest but steady growth ahead

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 13 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 14 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 15 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 16 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 17 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 18 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 23 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 24 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 25 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Wine in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

A mediocre year

New World wines are starting to emerge

Traditions and habits never fade

COMPETITIVE LANDSCAPE

Still potential for consolidation

Importers use their price advantage

Strong economy brands threaten feeble private label sales

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wine in Croatia - Category analysis

HEADLINES

PROSPECTS

A mediocre year

New World wines are starting to emerge

Traditions and habits never fade

COMPETITIVE LANDSCAPE

Still potential for consolidation

Importers use their price advantage

Strong economy brands threaten feeble private label sales

CATEGORY DATA

Alcoholic Drinks in Croatia - Industry Overview

EXECUTIVE SUMMARY

Recovery of sales in the major alcoholic drinks categories

More regulation to protect consumers

Possible end to the Badel 1862 drama

Slow development of food/drink/tobacco specialists

Modest but steady growth ahead

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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