Competitive Landscape
Alpiste and Centenario Internacional Strengthen Lead through Premium Heritage Labels
In 2025, Alpiste and Centenario Internacional SA were highlighted as key players, maintaining their strong positions in wine by leveraging established portfolios and a focus on premium European heritage brands. Alpiste, in particular, has continued to grow by emphasising the heritage trend and premiumising its offer with Spanish and Italian labels, such as Bodegas Protos and Marqués de Riscal.
Heritage-Driven Launches and Wellness Trends Create New Business Opportunities
The focus on heritage and premium positioning not only consolidates the leadership of Alpiste and Centenario Internacional SA but also presents clear opportunities for businesses to differentiate through authenticity and provenance. Companies that invest in storytelling, selective importation, and targeted marketing of European labels are well-positioned to capture value-oriented and experience-driven consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Costa Rica?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Costa Rica?
- How are products distributed in Costa Rica?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Costa Rica - Category analysis
Key Data Insights
Wine Summary
Centenario Internacional and Auto Mercado Reshape Wine Choices through Premium and Wellness Launches
Bodega Cuatro Rayas and Bodegas Protos Drive Innovation and Heritage in Premium Retail
Villa Torrigiani and Cuatro Rayas Shape Demand for Authenticity and Wellness
Lightweight Glass and Recycled Packaging Drive Premium Perceptions
Organic Launches and Tin Can Packaging Reshape Consumer Expectations
Alpiste and Centenario Internacional Strengthen Lead through Premium Heritage Labels
Heritage-Driven Launches and Wellness Trends Create New Business Opportunities
Auto Mercado Leverages Variety and Storage to Lead Wine Sales
Retail E-Commerce Captures Affluent Shoppers through Transparency and Delivery
Bottega Redefines Wine Shopping with Immersive Tasting Venues
Alcoholic Drinks in Costa Rica - Industry Overview
2025 Developments
Key Data Insights
Muted Growth as Economic Pressures Drive Market Polarisation
Macallan Double Cask 30 Years Elevates Luxury as Mid-Range Falters
Adán & Eva Wine Spritz Redefines Rtds with Premium Wine Base
Gen Z Drives Flavour Innovation as Mid-Tier Options Shrink
Sober Curiosity and Premiumisation Reshape Business Strategies
Heineken Accelerates Expansion by Acquiring Fifco’S Portfolio
Supermarkets Retain Shopper Trust as E-Commerce Gains Ground
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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