Wine has been less affected by the market disruptions caused by the COVID-19 closures. On the contrary, 2021 saw a strong volume consumption increase in the determining category, still light grape wine due to changes in consumer demand and the impact of the pandemic.
Sales by wineries to the on-trade have fallen sharply due to the pandemic, although to a lesser extent than in other categories. However, it is encouraging for the category that this shortfall has been offset by an upturn in retail sales.
In Hungary, still light grape wine is the largest wine category in volume terms, produced and marketed mainly by local wineries. In recent years, wine consumption has become more fashionable, assisted by the effort of the government to support the development of local wineries and popularise local wine.
Forecasts suggest that wine will continue to grow in the coming years. As awareness and demand for quality continue to grow in Hungary, local wineries will be even more dedicated to supplying the market with quality, but affordable wine.
Consumers are expected to look for high-quality wine or sparkling wine in fashionable and environmentally-friendly packaging. Meeting changing consumer habits, new formats of wine are also expected over the forecast period.
Over the forecast period, it is expected that Hungarian consumers will be more willing to change their habits, try new types of wines, and be more open to experimenting. Although from a small base, port, sherry, other fortified wine specialties and fruit wine are all expected to see rapid growth.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wine industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!