Competitive Landscape
Törley Pezsgopincészeti Kft Drives Innovation to Widen Its Lead
The competitive landscape within wine remains highly fragmented, as demonstrated by the largest player, Törley Pezsgopincészeti Kft, which only held an 8% total volume share in 2025, with the next largest, Varga Pincészet Kft, holding a 6% share. Over the period from 2020 to 2025, concentration has increased only modestly, as Törley Pezsgopincészeti Kft expanded its share from 6% to 8%, whereas most other top players exhibited more moderate or even declining trends.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Hungary?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Wine in Hungary - Category analysis
Key Data Insights
Wine Summary
Economic Pressures Weigh on Wine Sales
Still Light Grape Wine Maintains the Lead as Sparkling and Non-Alcoholic Options Surge
Zwack’S Prosecco Launch Broadens Access to Premium Sparkling Experiences
Producers Embrace Modern Formats to Meet Shifting Drinking Habits
Törley Pezsgopincészeti Kft Drives Innovation to Widen Its Lead
Discounters Benefit From Shift to Value-Driven Retail
Retail E-Commerce Remains a Marginal Channel as Store-Based Formats Dominate
Alcoholic Drinks in Hungary - Industry Overview
2025 Developments
Key Data Insights
Consumption Habits Shift against a Backdrop of Economic Uncertainty
Flavour Innovation Engages Younger Drinkers of Legal Age
Younger Consumers of Legal Drinking Age Shift to Moderation and Lighter Styles
Flavour-Led Rtds to Gain Ground as Beer Maintains Largest Share
Premiumisation and Mindful Drinking Reshape Product Strategies
Dreher and Zwack Unicum Shape the Balance of Power as Innovation Shifts Shares
Players Drive New Product Launches to Engage Younger Drinkers
Discounters Expand Assortments to Capture Value-Focused Shoppers
Retail E-Commerce Builds Brand Presence but Remains Niche
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
-
- Port
- Sherry
- Vermouth
- Other Fortified Wine
-
- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
-
- Champagne
- Other Sparkling Wine
-
- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!