Wine is expected to gain further momentum in a post-pandemic era with a tourism rebound and the resumption of various events. For example, a traditional 4-day event called Wine Market returned to Dubai Time Out Market in April 2023.
Wine is expected to retain its strong presence through on-trade, despite the removal of the 30% tax in Dubai’s off-trade stores in 2023. Historically in the United Arab Emirates, wine is reserved for special occasions, especially in terms of consuming fine wine or champagne, which account for a significant share of the overall category in the local market.
Since Dubai was recognised as a global gastronomic destination, several local restaurants have been awarded Michelin stars. These restaurants were judged by inspectors to hold particularly high standards, which is why only fine wine can be served there.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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