Towards the end of the review period, wine witnessed increasing competition from spirits through off-trade. Wine generally needs to be consumed once the bottle is opened, while whiskies for instance, can be enjoyed over a period of time, which makes spirits more favourable for some consumers, and they are more willing to pay for these products due to their longevity.
The pandemic had a significant impact on wine sales through on-trade in 2020 due to the closure of restaurants and bars, resulting in double-digit volume declines. However, the channel experienced a partial rebound though on-trade in 2021 in line with an easing of restrictions, although volumes remained below pre-pandemic levels.
In 2021, still light grape wine in the lower price segments remained the most popular choice for local consumers. This trend is expected to continue into the forecast period, especially since the price of some wine variants is expected to increase significantly in 2022.
Wine consumption over the forecast period will be positively impacted by the fact that residents, as well as tourists, are now allowed to purchase and possess alcohol from off-trade stores and consume it in hotels, clubs and other outlets without having to purchase a special licence in the United Arab Emirates.
The demand for wine is expected to further improve through on-trade over the forecast period, following a considerable upturn in 2021 as travel restrictions were lifted, leading to a successful Expo 2020. This event reinstated the significance of the country as a global hub for innovation and business ease.
Convenience of purchase and deregulation of alcoholic drinks in the United Arab Emirates are expected to increase sales via legal online platforms. E-commerce platforms are also available for tourists visiting the country, where previously a licence was required and consumption was only permitted indoors.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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