Competitive Landscape
Lvmh Leverages Premium Positioning to Reinforce Lead Amid New Entrants
Wine remains highly fragmented, with the leading manufacturer holding a relatively modest share. In 2025, LVMH Moët Hennessy Louis Vuitton SA led with 4% of total volume, while the next largest competitors, Viña Concha y Toro SA and Casella Wines Pty Ltd, each held a share of 2%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in United Arab Emirates?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in the United Arab Emirates - Category analysis
Key Data Insights
Wine Summary
Retailers Absorb Tax Hikes to Sustain Wine Sales Growth
Mmi and African+Eastern Boost Affordable Options While Premium Wine Dominates
Retailers and Brands Innovate with Non Alcoholic Wines and Flavour Experiences
Upscale Hotels and Expatriates Drive Premium Wine Demand
Retailers Highlight Organic Options to Capture Conscious Consumption
Harveys Bristol Cream and Lustau San Emilio Lead Fortified Wine Surge
Lvmh Leverages Premium Positioning to Reinforce Lead Amid New Entrants
Alcoholic Drinks Specialist Stores Shape Consumer Access and Pricing
Mmi Drives Innovation with Curated Wine Subscriptions and Flexible Delivery
Alcoholic Drinks in the United Arab Emirates - Industry Overview
2025 Developments
Key Data Insights
African+Eastern and Mmi Absorb Tax Hikes to Retain Core Buyers
Beer Maintains Dominance as Luxury Spirits Face Sharper Price Shifts
Drink Dry’S Non Alcoholic Launches Attract Health-Conscious Spenders
Younger Adult Expatriates Drive Sustained Growth as Social Acceptance Rises
Heineken Expands Production as Beer Remains the Leading Choice
Manufacturers Introduce Functional and Sustainable Options to Meet Evolving Demand
Anheuser-Busch and Heineken Grow Share
Specialist Stores Expand Promotions to Retain Lead in Sales
Retail E-Commerce Expands with Rapid Delivery and Digital Loyalty
Mmi and Spinneys Beverages Partner with Zofeur to Boost Convenience and Safety
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
-
- Port
- Sherry
- Vermouth
- Other Fortified Wine
-
- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
-
- Champagne
- Other Sparkling Wine
-
- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!