Competitive Landscape
Food/Drink/Tobacco Specialist Retailers Expand New World Wine Assortments to Meet Shifting Preferences
The competitive landscape for wine remains fragmented, with the growing appreciation for New World wines contributing to increased variety and choice across both retail and hospitality channels. Over the period from 2020 to 2025, the industry became less concentrated, as the food/drink/tobacco specialists channel, as well as hospitality venues, actively broadened its offerings beyond traditional old-world producers.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Oman, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Oman report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Oman?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Oman?
- How are products distributed in Oman?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Oman - Category analysis
Key Data Insights
Wine Summary
Western Expatriates Drive Premiumisation as Tourists Boost Demand
Red Wine Retains Dominance as New Brands Expand Choice
High-Income Expatriates Elevate Premium Choices as Affordability Splits Demand
Frontera and Casillero Del Diablo Gain Traction as Expatriates and Tourists Drive Premium Demand
Still Light Grape Wine Dominates as New Brands Diversify Choice
Higher Costs and Supply Risks Reshape Wine Offers and Business Models
Food/Drink/Tobacco Specialist Retailers Expand New World Wine Assortments to Meet Shifting Preferences
Food/Drink/Tobacco Specialists Boosts New World Wine Sales as Brands Diversify
Retail E-Commerce Remains Marginal as Offline Channels Lead
Alcoholic Drinks in Oman - Industry Overview
2025 Developments
Key Data Insights
High-Income Expatriates Drive Premium Spirits While Middle-Income Shift to Value Options
Non Alcoholic Beer Dominates Sales as New Brands Broaden Appeal
Premium Whisky and Vodka Gain Traction among Affluent Expatriates as Value Seekers Trade Down
Expatriate Inflows and Tourism Fuel Rising Demand Despite Regional Disruption
Beer to Retain Leadership as Spirits and New World Wines Diversify Consumption
Shipping Disruption and Inflation Challenge Supply but Drive Resilience Strategies
New Entrants Diversify Beer and Spirits
New Product Launches Target Expatriates and Broaden Appeal with Innovative Flavours
Hypermarkets Gains Leadership as Non Alcoholic Beer Drives Footfall
Food/Drink/Tobacco Specialists Attracts Expatriate Demand as Wine Diversifies
Regulatory Barriers Keep E-Commerce Marginal Despite Global Trends
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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