Competitive Landscape
Egybev and Abc Sustain Leadership by Expanding Strong Wine Portfolios
Wine in Egypt is highly concentrated, with two companies—Al Ahram Beverages Co (ABC) and Egyptian International Beverage Co (EgyBev)—together accounting for 88% of total volume in 2025. Over the period from 2020 to 2025, the market became slightly less concentrated, as ABC's share declined from 61% in 2020 to 52% in 2025, while EgyBev’s share rose from 27% to 37% in the same period.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Egypt?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Wine in Egypt - Category analysis
Key Data Insights
Wine Summary
Egybev and Abc Elevate Premium Stills to Drive Trade-Up Behaviour
Cheers and Drinkies Expand Premium Access with Innovative Pack Formats
Local Red Blends Anchor Social Occasions as White and Rosé Gain Ground
Retailers and Producers Upgrade Labels and Formats to Drive Premium Growth
Egybev and Abc Sustain Leadership by Expanding Strong Wine Portfolios
Drinkies and Cheers Drive Specialist Channel Dominance through Premium Engagement
Al-Ahram and Drinkies Boost Online Wine Sales with Nationwide Digital Convenience
Alcoholic Drinks in Egypt - Industry Overview
2025 Developments
Key Data Insights
Price-Sensitive Shoppers Embrace Value Packs as Inflation Bites
Returnable Beer Bottles and Economy Wines Anchor Volume Growth
Id and Blue40 Flavours Spark Youth Demand and Social Buzz
Young Adults Drive Premium Drinks and Value Choices
Brands Innovate with Premium Formats as Shoppers Seek Value
Al Ahram Beverages Company Cedes Share as Egybev Accelerates Premium Growth
Drinkies and Cheers Maintain Dominance as Experiential Channels Diversify Access
Pop-Up Bars and Boutique Shops Redefine Brand Engagement for Summer Audiences
Drinkies and Cheers Drive E-Commerce Growth through Discovery Bundles and Fast Delivery
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Premium Brands and Flavour Launches Accelerate Youth Demand and Polarisation
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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