Over the forecasting period, the market is expected to witness a focus on premium products, with consumers driving up demand in this segment. This will lead to growth for wine in both the on-trade and off-trade.
Rising westernisation in Egypt should also continue to support the growth of wine in the country over the forecast period. Egyptian consumers increasingly adopt wine consumption as middle- and higher-income women, in particular, continue to adopt elements of Western lifestyles such as the consumption of wine.
As consumer exposure grows and the need for high-quality wine rises, the market will witness products that will be branded in a way that resonates with European wine quality. In 2022, the market witnessed Egy Beverages introducing Baila Spanish Wine, where the grapes are imported from Spain.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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