Over the forecast period, wine is slated for a superior sales performance to what was registered in the category during the review period. The main driver of sales growth is set to be rising demand in the on-trade channel as Turkey’s hospitality sector continues to recover from the severe impact of the COVID-19 pandemic.
At the end of the review period, sales of mid-priced brands of still light grape wine accounted for the vast majority of total sales of wine in Turkey and this situation is expected to subsist during the forecast period as well. Due to the innate price-sensitivity of local consumers, most wine players are expected to launch higher numbers of local wines with a premium image that represent high quality but which are also highly affordable.
Over the forecast period, supermarkets is expected to remain to be the leading retail distribution channel for wine. With sales of wine via supermarkets expected to continue increasing, the retail channel is expected to continue taking share from alcoholic drinks specialists, among other more traditional retail channels.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wine industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!