Hong Kong’s wine consumers are shifting beyond products that are widely available commercially, towards wines that are more premium, as well as sourced from up-and-coming regions such as Africa and Australia. The local consumption culture has gradually evolved into one where consumers are looking for new experiences and flavour profiles; thus, distributors and on-trade outlets have begun to stock wines from newer regions.
As the wine category continues to mature in Hong Kong, more local drinkers are becoming more selective with their choice of drink, leading a growing number of locals to focus on low intervention and organic wines from other regions. There has been a major uptick in the number of sustainable wine brands and shops that specialise in selling these products, such as The Earth Wine Shop.
One of the most interesting trends in Hong Kong over the past few years was the emergence of wine subscription services. These were viewed as a way for local consumers to enjoy the comfort of a good glass of wine during the pandemic, and their performance has been eye-opening, as there has been a noticeable uptick in the number of services offering a subscription box, from a couple at the start of the pandemic, to nearly 10 currently.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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