Competitive Landscape
Pernod Ricard and Treasury Wine Estates Expand Lead as Mid-Tier Rivals Lose Share
Wine in Hong Kong, China, is now highly concentrated, with the leading players expanding their shares significantly since 2022 and accelerating this trend in 2025. Pernod Ricard Hong Kong Ltd stands out, holding a 19% share of total volume in 2025, up from just 5% in 2020, reflecting a major realignment of competitive dynamics.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Hong Kong, China?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Wine in Hong Kong, China - Category analysis
Key Data Insights
Wine Summary
Christie’S Auction and Tariff-Free Imports Reshape Value Dynamics
Burgundy and Bordeaux Estates Attract Collectors as Value Wines Surge
Australian Vintage Leverages Yuu App to Drive Digital Wine Sales
Yuu and Watson’S Wine Accelerate Digital Loyalty and Reshape Buying
Bivb Champions Cultural Storytelling to Win Pricing Power
Mobile-First Buyers Reward Brands Offering Provenance and Rapid Fulfilment
Pernod Ricard and Treasury Wine Estates Expand Lead as Mid-Tier Rivals Lose Share
Specialist Merchants Shift to Showrooms as Digital Platforms Drive Conversion
Super-Apps and D2c Platforms Capture Value-Conscious and Affluent Buyers
Australian Vintage and Yuu Super-App Partnership Accelerates Digital Disruption
Alcoholic Drinks in Hong Kong, China - Industry Overview
2025 Developments
Key Data Insights
Specialty Retailers Capture Demand as On-Premise Sales Decline
Beer Maintains Volume Leadership as Spirits Drive Premium Value
Players Leverage Nolo Trend to Expand Their Consumer Base
Premium Spirits Trading Transforms Retail and Distribution Priorities
Sober-Curious Culture Accelerates Innovation in No-Alcohol Experiences
Carlsberg and Budweiser Respond to Polarised Demand as Mid-Tier Brands Lose Share
Retailers Anchor Home-Drinking Shift as Q-Commerce Surges
7-Eleven and Young Master Transform Retail
Ab Inbev and Local Innovators Drive No-Alcohol Beverages into the Mainstream
Young Master and N.I.P Secure Growth with Premiumisation and Wellness Alignment
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink-Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
-
- Port
- Sherry
- Vermouth
- Other Fortified Wine
-
- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
-
- Champagne
- Other Sparkling Wine
-
- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!