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Country Report

Wine in

Wine in Serbia

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Constrained spending power due to COVID-19 causes wine consumers to trade down to cheaper options

Total wine sales saw negative growth rates in both volume and value terms in Serbia in 2020. The value sales decline was notably higher compared to that of volume sales, meaning that unit prices went down during the COVID-19 pandemic.

Long closure of on-trade outlets in 2020 has a strongly negative effect on wine sales

The COVID-19-related lockdowns and long closure of establishments such as hotels, bars, restaurants and cafés notably reduced consumers’ visits to these outlets in 2020. As a result, as was the case with other types of alcoholic drinks, wine saw much better performance in off-trade volume sales than in on-trade volume sales in 2020.

E-commerce wines sales grow the most strongly as consumers increasingly prefer to avoid stores and retailers improve their delivery logistics

While the off-trade distribution of wine remained predominantly through store-based retailing in 2020, e-commerce saw a high rate of growth in 2020 that was visibly higher compared to 2019 or other years during the review period. This was the case because, although e-commerce remains underdeveloped in Serbia, many consumers gladly switched to the online channel in order to avoid having to go to the store, but also because retailers paid more attention to the logistics surrounding delivery of goods purchased online.

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Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Serbia?
What are the major brands in Serbia?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Constrained spending power due to COVID-19 causes wine consumers to trade down to cheaper options

Long closure of on-trade outlets in 2020 has a strongly negative effect on wine sales

E-commerce wines sales grow the most strongly as consumers increasingly prefer to avoid stores and retailers improve their delivery logistics

RECOVERY AND OPPORTUNITIES

Normalisation of on-trade sales will be gradual due to consumers’ reduced purchasing power and hesitancy about returning to bars and restaurants

Greater health awareness and wider distribution will support the leading growth of non-grape wine

Sales expected to continue shifting towards modern grocery retailers due to the ongoing retailing modernisation trend in Serbia

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2015-2020
Table 2 Sales of Wine by Category: Total Value 2015-2020
Table 3 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 10 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Table 13 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 14 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 15 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 16 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 17 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 18 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 23 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 24 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 25 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Wine in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Constrained spending power due to COVID-19 causes wine consumers to trade down to cheaper options

Long closure of on-trade outlets in 2020 has a strongly negative effect on wine sales

E-commerce wines sales grow the most strongly as consumers increasingly prefer to avoid stores and retailers improve their delivery logistics

Samples

Overview

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Table of Contents

Wine in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Constrained spending power due to COVID-19 causes wine consumers to trade down to cheaper options

Long closure of on-trade outlets in 2020 has a strongly negative effect on wine sales

E-commerce wines sales grow the most strongly as consumers increasingly prefer to avoid stores and retailers improve their delivery logistics

RECOVERY AND OPPORTUNITIES

Normalisation of on-trade sales will be gradual due to consumers’ reduced purchasing power and hesitancy about returning to bars and restaurants

Greater health awareness and wider distribution will support the leading growth of non-grape wine

Sales expected to continue shifting towards modern grocery retailers due to the ongoing retailing modernisation trend in Serbia

CATEGORY DATA

Alcoholic Drinks in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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