Competitive Landscape
Aleksandrovic and Boutique Wineries Shape Premium-Led Competition
The competitive landscape for wine is defined by the strong presence of leading domestic producers such as Aleksandrovic, Deuric, and Radovanovic, alongside the rising influence of boutique wineries in Fruška Gora and Šumadija. This environment is fragmented rather than highly concentrated, as the proliferation of smaller, quality-focused producers and the entry of new boutique players continue to increase competitive diversity.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Serbia?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Serbia?
- How are products distributed in Serbia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Serbia - Category analysis
Key Data Insights
Wine Summary
Montelliana’S Mini Format Answers the Demand for Convenience and Value
Prokupac Drives Heritage-Led Growth as Tradition Attracts New Buyers
Tagua’S Accessible Premium Cues Encourage Trade-Up Despite Price Pressures
Tourism and Heritage-Focused Wineries Attract Premium Buyers and Boost Direct Sales
Aleksandrovic and Boutique Wineries Shape Premium-Led Competition
Discounters Capture Value-Focused Buyers with Expanded Wine Ranges
E-Commerce Reshapes Wine Sales as Digital Convenience Takes Hold
Alcoholic Drinks in Serbia - Industry Overview
2025 Developments
Key Data Insights
Carlsberg Expands Appeal with 0.0% Radler and Vitamin Fortification
Prokupac Gains Global Recognition as Tourists Seek Authenticity
Steady Growth in Demand From Local Consumers and Visitors
Millennials and Generation Z Drive Bold Flavours and Nolo Acceptance
Company Activity Intensifies the Competition in Alcoholic Drinks
Discounters Use Premium Private Label, Modern Packaging and Lower Prices to Gain a Competitive Edge
E-Commerce Accelerates as Digital Visibility and Exclusives Drive Adoption
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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