Local producers are expected to continue struggling with low consumer awareness about wine. As such, local wine producers are expected to make more effort to educate consumers and thereby potentially increase the popularity of local wine.
The sustainability trend is expected to strengthen during the forecast period and will likely increasingly inform consumer purchasing decisions. This is expected to fuel a further increase in the popularity of local natural wine.
Wine is expected to continue facing strong competition from spirits and beer which are more popular than wine in Serbia. Elevated inflation and rising wine prices are also expected to encourage price sensitivity.
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Understand the latest market trends and future growth opportunities for the Wine industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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