Although wine consumption is not yet as culturally entrenched as the consumption of beer or spirits, this is starting to change. This meant that despite the COVID-19 pandemic, total volume sales of wine continued to grow in Poland in 2021, with a similar increase to that seen the previous year.
Still light grape wine, the largest category, maintained total volume growth in 2021. However, still red wine saw a slowdown in growth in favour of still white wine and still rosé wine which showed exceptional growth this year.
Sparkling wine continued to grow in in 2021, seeing an above-average increase in total volume terms. Sparkling wines are increasingly consumed, not only when celebrating important events, or during Christmas and on New Year’s Eve, but also during the year.
Wine is expected to maintain growth throughout the forecast period, with the off-trade maintaining solid volume growth rates despite the return to on-trade growth. It will take a few years for the on-trade to recover, but volume sales should return to the pre-pandemic level in 2026, as the measures taken to control the virus are lifted and consumers return to foodservice outlets once their incomes allow.
Wine players are getting behind the hype for wine and becoming involved in expanding knowledge about wine amongst Polish consumers. Faktoria Win, a successful project by Eurocash that grew wine sales in convenience stores and small grocery retailers, publishes advice and courses about wine.
Amongst the most dynamic segments in the forecast period are expected to be non-alcoholic still and sparkling wines, which started to become something of a sensation in Poland in recent years. Although sales remain relatively low, growth has nonetheless been impressive.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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