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Learn moreJul 2019
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Wine continued to grow both in value and volume terms in 2018. The main reason is the continued premiumisation trend alongside a growing interest and awareness of wine and the varieties available.
Non-grape wine continued to see the strongest decline in wine in 2018, both in volume and value terms. One reason is the premiumisation trend, which has seen consumers move away from non-grape wine.
Non-alcoholic wine is becoming increasingly popular in Poland. Among the many already released replacements for alcoholic drinks, such as non-alcoholic whiskies and cognac, non-alcoholic wine seems to be performing the best.
Janton SA SpK saw a decline in its share in 2018 but retained its lead. The company is present in most categories of wine although its strength is in non-grape wine.
The decline of non-grape wine was also the reason for Bartex losing second place in 2018. Despite having a good portfolio of still light wine Bartex still lost its place to Ambra which benefited from its strong portfolio of sparkling wine and still wine.
In line with the growing appetite for wine among Polish consumers, there are a growing number of new importers, distributors and companies spreading their knowledge about wine. Famous Danish distributor Globus Wine entered Poland at the end of the review period with it launching its range in retailers like Auchan, Leclerc and Intermarche.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Wine industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wine industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wine in Poland market research report includes:
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Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.