Wine in Poland

PROSPECTS

Wine sees continued growth as consumers show rising interest

Wine continued to grow both in value and volume terms in 2018. The main reason is the continued premiumisation trend alongside a growing interest and awareness of wine and the varieties available.

Premiumisation impacting economy non-grape wine

Non-grape wine continued to see the strongest decline in wine in 2018, both in volume and value terms. One reason is the premiumisation trend, which has seen consumers move away from non-grape wine.

Polish market open to novelties like non-alcoholic and glitter wine

Non-alcoholic wine is becoming increasingly popular in Poland. Among the many already released replacements for alcoholic drinks, such as non-alcoholic whiskies and cognac, non-alcoholic wine seems to be performing the best.

COMPETITIVE LANDSCAPE

Janton retains lead despite losing share with it investing in a new project

Janton SA SpK saw a decline in its share in 2018 but retained its lead. The company is present in most categories of wine although its strength is in non-grape wine.

Ambra overtakes Bartex thanks to offer of sparkling and still wine

The decline of non-grape wine was also the reason for Bartex losing second place in 2018. Despite having a good portfolio of still light wine Bartex still lost its place to Ambra which benefited from its strong portfolio of sparkling wine and still wine.

Growing number of importers, distributors and professional restaurants

In line with the growing appetite for wine among Polish consumers, there are a growing number of new importers, distributors and companies spreading their knowledge about wine. Famous Danish distributor Globus Wine entered Poland at the end of the review period with it launching its range in retailers like Auchan, Leclerc and Intermarche.

Files are delivered directly into your account within a few minutes of purchase.