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Country Report

Wine in

Wine in Poland

37 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Total wine sales register healthy growth in volume and in value

As well as becoming wealthier, Poles are travelling more. Returning from trips, they are importing fairly large quantities of wine from abroad.

Sparkling wine demonstrates better performance than still light grape wine

Poles changed their habits regarding sparkling wine and started to not only consume it on big occasions such as New Year’s Eve or at weddings, but also during parties or over a family dinner. One of the fastest growing types of other sparkling wine is prosecco.

Poland discusses abolishment of excise stamps for wine

In 2017, Polish media actively discussed whether the Ministry of Development in cooperation with the Ministry of Finance should work on a draft regulation abolishing the wine labelling system for small producers and importers. If this occurs, it would be favourable, especially for developing Polish wineries.

COMPETITIVE LANDSCAPE

Ambra SA has the largest sales in sparkling and still wine combined

Ambra SA finished 2017 with very good results, gaining share and recording volume growth. The company mostly operates within other sparkling and still light grape wine.

Janton SA SpK is focusing on expansion

Janton retained its leadership of wine in 2017. At the end of the year, it made changes in management with a new owner and new investor.

Multitude of wine specialists enter

Wine is becoming increasingly popular with Poles. Wine producers and distributors are carefully watching this trend and making sure they offer good wine availability in stores.

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Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Poland?
What are the major brands in Poland?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Poland - Category analysis

HEADLINES

PROSPECTS

Total wine sales register healthy growth in volume and in value

Sparkling wine demonstrates better performance than still light grape wine

Poland discusses abolishment of excise stamps for wine

COMPETITIVE LANDSCAPE

Ambra SA has the largest sales in sparkling and still wine combined

Janton SA SpK is focusing on expansion

Multitude of wine specialists enter

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 16 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 17 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 18 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 28 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 29 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Poland - Industry Overview

EXECUTIVE SUMMARY

Beer declines in total volume terms; wine and spirits enjoy growth

Premiumisation in alcoholic drinks continues

In 2017, alcoholic drinks witnesses many new launches

Traditional off-trade still strong

Further growth potential due to additional income from government

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

NEW KEY PRODUCT LAUNCHES

Summary 3 Key New Product Developments 2017/2018

MARKET INDICATORS

Table 32 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 33 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 34 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 35 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 36 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 41 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 42 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 43 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Wine in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Total wine sales register healthy growth in volume and in value

Sparkling wine demonstrates better performance than still light grape wine

Poland discusses abolishment of excise stamps for wine

COMPETITIVE LANDSCAPE

Ambra SA has the largest sales in sparkling and still wine combined

Janton SA SpK is focusing on expansion

Multitude of wine specialists enter

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wine in Poland - Category analysis

HEADLINES

PROSPECTS

Total wine sales register healthy growth in volume and in value

Sparkling wine demonstrates better performance than still light grape wine

Poland discusses abolishment of excise stamps for wine

COMPETITIVE LANDSCAPE

Ambra SA has the largest sales in sparkling and still wine combined

Janton SA SpK is focusing on expansion

Multitude of wine specialists enter

CATEGORY DATA

Alcoholic Drinks in Poland - Industry Overview

EXECUTIVE SUMMARY

Beer declines in total volume terms; wine and spirits enjoy growth

Premiumisation in alcoholic drinks continues

In 2017, alcoholic drinks witnesses many new launches

Traditional off-trade still strong

Further growth potential due to additional income from government

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

NEW KEY PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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