Still wine consumption showed an upbeat rebound in 2021 as Dominicans are opting for wine as it is perceived to be healthier than other high alcohol alternatives, plus it implies a certain social status. Some of the sales shifted back to the on-trade channel as alcoholic restrictions due to COVID-19 were reduced mid-year and then removed by October 2021, and this should continue going forward.
Home seclusion is over; however, many Dominicans continue to gather in small groups at home instead of bar/restaurants to the benefit of off-trade sales. Also, e-commerce and social media engagement has increased.
Still white wine is less popular than traditional still red wine in the Dominican Republic. When looking for a wine other than still red wine, consumers usually opt for sparkling options.
Over the forecast period, a wider variety of wines is expected to be seen in the Dominican Republic. Wine has been growing over the years, but there remains much growth potential as consumers are interested and willing to try new wines from different countries and expand their palate.
The growth in online sales is expected to continue during the forecast period. COVID-19 accelerated the development of e-commerce in the country and gave consumers a needed push to try online shopping.
There is plenty of room for growth in the coming years as still white/rosé wine consumption in the Dominican Republic remains underdeveloped compared with other countries in the region. White/rosé wines should become more popular as consumers are increasingly knowledgeable about wine and are keen to try these options that are more suited to the tropical weather in the country.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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