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Country Report

Wine in

Wine in South Korea

30 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sparkling wine continues to see double-digit growth

The high popularity of lower alcohol and sparkling drinks continued to lead to the strong double-digit increase of sparkling wine in total volume and value terms over the review period. Despite slowing growth in 2017, rising numbers of women have sophisticated palates and enjoy other sparkling wine and rosé wine as an aperitif.

Non-grape wine remains in a long slump, driven by lower consumption of takju

The traditional Korean alcoholic drink takju became mature over the review period, and it declined in 2017 in both total volume and current value terms; both off-trade and on-trade. Takju accounts for the majority of sales of wine in South Korea; therefore, its performance strongly affects the growth of the whole category.

Forecast period trends

Sparkling wine is expected to experience more sluggish growth over the forecast period in both total volume terms and value terms at constant 2017 prices. Due to cannibalisation amongst alcoholic beverages, sparkling wine is likely to face a challenge from other categories, such as RTDs, imported beer and low alcohol whiskies.

COMPETITIVE LANDSCAPE

Seoul Takju Association consolidates its lead

Seoul Takju Association consolidated its strong presence in wine in 2017, with a slight increase in its volume share. Due to its strong brand power, and as an unrivalled player producing locally-produced takju, it continued to expand its influence through different cities in the domestic market.

Small and medium wine importers struggle with the giants

South Korean wine companies are divided into giant players and small and medium wine importers. Smaller wine importers became established in wine in Korea over the last 30 years; however, big companies such as Shinsegae, Lotte and Hite Jinro have aggressively made inroads in wine, taking advantage of huge capital, established retail channels and distribution power.

Forecast period trends

Seoul Takju Association is expected to maintain its lead over the forecast period, but its total volume sales will dwindle constantly, since other brands will develop a wider variety of hybrid and premium products to actively target a new audience. Given the fast-changing trends in alcoholic drinks in South Korea, traditional manufacturing companies are finding it difficult to follow consumers’ tastes.

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Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in South Korea?
What are the major brands in South Korea?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in South Korea - Category analysis

HEADLINES

PROSPECTS

Sparkling wine continues to see double-digit growth

Non-grape wine remains in a long slump, driven by lower consumption of takju

Forecast period trends

COMPETITIVE LANDSCAPE

Seoul Takju Association consolidates its lead

Small and medium wine importers struggle with the giants

Forecast period trends

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 16 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 17 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 18 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 22 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 23 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 24 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 25 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 26 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in South Korea - Industry Overview

EXECUTIVE SUMMARY

Slowdown in the growth of alcoholic drinks, and rising cannibalisation

Low alcohol whisky gains massive popularity

Local players maintain a strong presence, led by beer

Convenience stores is becoming a more significant distribution channel

A shift is expected in mainstream alcoholic drinks

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 29 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 30 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 33 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 42 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Wine in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sparkling wine continues to see double-digit growth

Non-grape wine remains in a long slump, driven by lower consumption of takju

Forecast period trends

COMPETITIVE LANDSCAPE

Seoul Takju Association consolidates its lead

Small and medium wine importers struggle with the giants

Forecast period trends

Samples

Overview

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Table of Contents

Wine in South Korea - Category analysis

HEADLINES

PROSPECTS

Sparkling wine continues to see double-digit growth

Non-grape wine remains in a long slump, driven by lower consumption of takju

Forecast period trends

COMPETITIVE LANDSCAPE

Seoul Takju Association consolidates its lead

Small and medium wine importers struggle with the giants

Forecast period trends

CATEGORY DATA

Alcoholic Drinks in South Korea - Industry Overview

EXECUTIVE SUMMARY

Slowdown in the growth of alcoholic drinks, and rising cannibalisation

Low alcohol whisky gains massive popularity

Local players maintain a strong presence, led by beer

Convenience stores is becoming a more significant distribution channel

A shift is expected in mainstream alcoholic drinks

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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Want to find out more about this report?

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