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Country Report

Wine in

Wine in South Korea

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Wine benefits from home drinking trend

As seen across alcoholic drinks, the outbreak of COVID-19 led to huge disruption to on-trade sales, with consumers shifting to the off-trade for wine. This was most noticeable within still light grape wine in South Korea which benefited from the introduction of social distancing in response to COVID-19.

Convenience stores and hypermarkets find success with new private label ranges of wine

The price competition within wine, which started in 2019 with launch of Emart’s private label wine Dos Copas, became even more fierce in 2020 among brick-and-mortar retail channels. In South Korea, retailers are not allowed to sell most alcoholic drinks online, so many offline retailers used wine as a marketing product in 2020 to attract consumers into stores who might otherwise have gone online.

A difficult year for Takju and Sake

Takju is the dominant category in wine in South Korea but it suffered a decline in total volume terms in 2020 due to a decline in volume due to a heavy decline through the on-trade. Takju, a traditional Korean wine, used to be popular among the older generation at taverns thanks to its low price; however, with the outbreak of COVID-19 and the forced closure of on-trade premises after 21.

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Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in South Korea?
What are the major brands in South Korea?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Wine benefits from home drinking trend

Convenience stores and hypermarkets find success with new private label ranges of wine

A difficult year for Takju and Sake

RECOVERY AND OPPORTUNITIES

South Korea expected to see a growing culture of bring-your-own-bottle

More wineries could turn to private label as competition intensifies

Takju set to benefit from premiumisation while sake should see a slight recovery as views on Japanese products soften

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2015-2020
Table 2 Sales of Wine by Category: Total Value 2015-2020
Table 3 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
Table 16 GBO Company Shares of Champagne: % Total Volume 2016-2020
Table 17 NBO Company Shares of Champagne: % Total Volume 2016-2020
Table 18 LBN Brand Shares of Champagne: % Total Volume 2017-2020
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
Table 22 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 23 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 24 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 25 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 26 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Table 27 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 30 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 37 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 38 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 39 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Wine in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Wine benefits from home drinking trend

Convenience stores and hypermarkets find success with new private label ranges of wine

A difficult year for Takju and Sake

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Wine in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Wine benefits from home drinking trend

Convenience stores and hypermarkets find success with new private label ranges of wine

A difficult year for Takju and Sake

RECOVERY AND OPPORTUNITIES

South Korea expected to see a growing culture of bring-your-own-bottle

More wineries could turn to private label as competition intensifies

Takju set to benefit from premiumisation while sake should see a slight recovery as views on Japanese products soften

CATEGORY DATA

Alcoholic Drinks in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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