Competitive Landscape
Wine Remains Concentrated as Incumbents Defend Leadership Amid Gradual Fragmentation and Premiumisation-Driven Gains
Wine in South Korea remains relatively concentrated in 2025, anchored by the dominant position of Seoul Takju Association, which holds a 33% total volume share. However, the landscape is gradually becoming more fragmented as Seoul Takju Association's share has edged down from 35% in 2022 to 33% in 2025, while other players such as Jipyeong Brewery and Kooksoondang Brewery have posted incremental gains, both reaching 6% .
Premium Makgeolli Launches and Functional Innovation Reshape Competitive Dynamics
Notable launches in 2025 highlighted a clear acceleration in premium makgeolli innovation. Kooksoondang introduced Haepssal-ro Bijeun Cheotsul, featuring a freshly harvested rice concept, while Jipyeong Brewery expanded its super-premium tier with Jipyeong Baekhwa, a highly limited release sold exclusively online, with availability extending into early 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in South Korea?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in South Korea - Category analysis
Key Data Insights
Wine Summary
South Korea's Wine Market Recovers as Premiumisation and Polarisation Accelerate
Non-Grape Wine Remains Dominant While Sparkling Wine Accelerates
Baemin B Mart Accelerates Impulse Buying with Instant Delivery Innovation
Wine Is Set for Stable Volumes, While Value Growth Is Driven by Premiumisation and Sparkling Wine
Convenience Formats, Digitalisation and Ongoing Premiumisation Will Shape the Forecast Period
Wine Remains Concentrated as Incumbents Defend Leadership Amid Gradual Fragmentation and Premiumisation-Driven Gains
Premium Makgeolli Launches and Functional Innovation Reshape Competitive Dynamics
Hypermarkets Retain Leadership as Convenience Stores Expand Reach
Mobile-First E-Commerce Boosts Premium and Niche Wine Discovery
Alcoholic Drinks in South Korea - Industry Overview
2025 Developments
Key Data Insights
Alcoholic Drinks Volumes Remain Flat as Inflation and Premiumisation Drive Value Growth
Spirits Polarisation Intensifies as Whisky Demand Splits between Value and Premium Segments
Nolo Revolution Drives Strong Growth for Rtds as Moderation and Wellness Reshape Drinking Culture
Alcoholic Drinks Will Be Marked by Flat Volumes and Value-Led Growth Dynamics
Spirits Will Remain Stable While Rtds Drive Growth Amid Shift toward Low-Abv and Convenience-Led Drinking
Future Growth Is Set to Be Shaped by a Shift to Quality, Affordability and Moderation
Market Concentration Remains High with Stable Leadership among Domestic Players
Competitive Dynamics Are Shaped by Portfolio Innovation, Premiumisation and Nolo Expansion
Convenience Stores Extend Reach as Small Formats Boost Sales
Retail E-Commerce and Omni-Channel Strategies Steadily Gain Traction
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink-Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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