Demand for sake, a category which was most affected by the Japan boycott campaign due to political conflict over the review period, recovered in 2022, offering further strong growth potential over the forecast period. Imports of Japanese sake increased for two consecutive years towards the end of the review period, resulting in double-digit total volume growth in both 2021 and 2022.
Considering the nature of alcoholic drinks in South Korea, where marketing methods are limited due to government regulations, convenience stores, an easily accessible distribution channel for many local consumers including younger generations of adults, is deemed by industry players as a strong location to highlight new products and run various promotions to drive volume sales. Most convenience store chains, such as E-Mart 24, GS25, and CU, have created wine stands in their outlets and actively carry out price promotions each month.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wine industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!