Executive Summary

Jul 2019
PROSPECTS
Sales of packaged wine continue to grow

Wine has seen slow and steady growth in Romania, highly influenced by supply dynamics. Romania is the 13th most important wine manufacturer globally.

Strong seasonality for sparkling wine

Sparkling wine registered another year of growth in both volume and current value terms in 2018. This can be explained by the rising presence of economy brands and increasing penetration of Prosecco.

Romanians are moving towards a more sophisticated shopping experience

Supermarkets is a growing channel through which consumers buy wines. These retailers have wide product portfolios, selling wines with a perceived good price/quality ratio.

COMPETITIVE LANDSCAPE
Domestic producers reign supreme

Local companies dominate sales of wine in Romania. Jidvei, Cotnari, Cramele Recas and Vincon Vrancea were the top four players in 2018, accounting for the majority of sales of wine, even though there are 1,000 wine producers in the country.

Product innovation is used as a successful weapon

New product development is a key strategy for producers to build loyalty, especially in the context of rising curiosity amongst the Romanian population. Some launches target the unexploited potential of certain wine types.

The rising presence of private label

The wine category is undergoing continuous diversification, both in terms of product types and prices. Over the review period, private label became increasingly important, with most products concentrated in the economy segment.

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Wine in Romania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wine in Romania?
  • What are the major brands in Romania?
  • How do sales of new world wine perform in comparisons to old world wine?
  • Which countries are the main wine exporters and importers?
  • Is wine mainly consumed in on- or off-trade channels? 
  • Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Wine in Romania - Category analysis

HEADLINES

PROSPECTS

Sales of packaged wine continue to grow
Strong seasonality for sparkling wine
Romanians are moving towards a more sophisticated shopping experience

COMPETITIVE LANDSCAPE

Domestic producers reign supreme
Product innovation is used as a successful weapon
The rising presence of private label

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2013-2018
Table 2 Sales of Wine by Category: Total Value 2013-2018
Table 3 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 16 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 17 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 18 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
Table 25 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 26 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

Alcoholic Drinks in Romania - Industry Overview

EXECUTIVE SUMMARY

Another year of growth for alcoholic drinks
More modern consumers
Tough competition in alcoholic drinks in Romania
Modern retail is prevalent in Romania
Branding is key for future success

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 29 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 41 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources