The forecast period is expected to see a moderate resurgence in off-trade growth beginning as late as 2024-20 owing primarily to Romania's steadfast position amongst the top wine-producing countries and its deeply ingrained wine drinking culture. However, high inflation rates are projected to persist throughout 2023, with a downtrend only commencing from 2024, implying that high living costs would continue to dampen consumer purchasing power.
The forecast period is unlikely to witness significant alterations in the hierarchy of wine-producing countries. Thus, Romania is expected to maintain its sixth-ranking position within the EU and remain among the top 15 globally.
Sparkling wine is projected to be the fastest-growing segment during the forecast period. One of the driving factors is the increasing number of still grape wine producers expanding into other sparkling wine production, adopting both traditional methods like the Rhein brand and primarily the Charmat method, like the leading brand Zarea.
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Understand the latest market trends and future growth opportunities for the Wine industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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