Competitive Landscape
Castel Frères Expands Portfolio and Accelerates Brand Rejuvenation
The wine landscape in Germany 2025 remained highly fragmented, with the leading company, Castel Frères, holding a 14% total volume share, making it the only player with a double-digit share. Carrefour France (6%) and ITM Entreprises (4%) followed, while a long tail of players collectively held the large majority of the market.
Non Alcoholic Pioneers and Innovative and Ethical Launches Drive New Growth Avenues
Emerging companies focused on non alcoholic wines are gaining momentum, with SAS SDU Distribution Uby, Cordier by Invivo (Bonne Nouvelle) and Le Petit Béret standing out for their partial or exclusive focus on alcohol-free offerings. Le Petit Béret, in particular, benefited from a high-profile partnership in February 2026 with the French actor Omar Sy, whose involvement is expected to support business development and expand distribution both domestically and internationally.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in France?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in France?
- How are products distributed in France?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in France - Category analysis
Key Data Insights
Wine Summary
Bonne Nouvelle Revitalises Mindful Drinking with Innovation and Flavour
Shrinkflation and Sizing Gain Importance
Charles & César Enables Affordable Exploration of Bordeaux Heritage
Still Red Wines Lead Demand but Lose Popularity at Mealtimes
Nolo Pioneers Expand in the Off-Trade Channel with Softer Alcohol Legislation
Crémants and Prosecco Challenge Champagne as Value for Money Trumps Heritage
Castel Frères Expands Portfolio and Accelerates Brand Rejuvenation
Non Alcoholic Pioneers and Innovative and Ethical Launches Drive New Growth Avenues
Hypermarkets and Supermarkets Retain the Lead, but Alternative Channels Gain Momentum
Castel Frères Accelerates Digital Expansion to Capture Online Growth
Nolo Revolution Brings Affordable Flavour Innovation
Intermarché Drives Value with Mini Formats and Moderated Pricing
Charles & César Unlocks Bordeaux Discovery with Smart By-The-Glass Solutions
Alcoholic Drinks in France - Industry Overview
2025 Developments
Key Data Insights
Mionetto Elevates the Alcohol-Free Offer to Energise At-Home Drinking
Non Alcoholic Beer and Rtds Outpace Traditional Choices as Innovation Accelerates
Fiers Launches Inclusive Brewing to Meet Ethical and Local Expectations
Categories to See Growth Patterns Similar to 2025
Nolo Launches and Flexitarian Habits to Reshape Drinking Choices
Players Adapt Strategies to Maintain Appeal in Alcoholic Drinks
Emerging Players Accelerate through Non Alcoholic Launches
Hypermarkets Yield Ground as Smaller Formats Capture Consumers
Retail E-Commerce and Retail Alliances Disrupt the Landscape
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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