Most players are not very optimistic about the outlook for wines. Admittedly, on-trade sales are set to forge ahead following a mechanical offsetting effect, particularly in 2024, the year of the Olympic Games; nonetheless, this will be at the expense of off-trade sales that are likely to still drop due to the maturity of still red wine and the internal cannibalisation from sparkling wine.
Wine is typically a mostly traditional category, with less audacious new product developments than seen in other alcoholic drinks categories. However, 2022 witnessed many key innovations which could open new paths to growth.
Connected to the above point, there is a need for more transparency and innovations in wine in order to tempt the audience of young adult consumers of legal drinking age, which is increasingly moving away from traditional wines to more modern options.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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