Wine in France

July 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Wine industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Wine industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Wine in France report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Wine in France?
  • Where is consumer demand for Wine focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in France?
  • How are products distributed in France?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Wine in France - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Slow recovery for wines as on-trade establishments deal with restrictions and demand for still red wine continues to decline
Champagne sees a double-digit recovery as social occasions resume, while Prosecco and other sparkling wine from Portugal grow in popularity
Mainstream brands benefit from affordability and accessibility

PROSPECTS AND OPPORTUNITIES

The future of French wine threatened by the poor outlook for full-service restaurants
Health and the environment expected to influence new product development
Restoring interest and understanding from the younger generations

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2016-2021 Table 2 Sales of Wine by Category: Total Value 2016-2021 Table 3 Sales of Wine by Category: % Total Volume Growth 2016-2021 Table 4 Sales of Wine by Category: % Total Value Growth 2016-2021 Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021 Table 6 Sales of Wine by Off-trade vs On-trade: Value 2016-2021 Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021 Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021 Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021 Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021 Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021 Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021 Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021 Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021 Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021 Table 16 GBO Company Shares of Champagne: % Total Volume 2017-2021 Table 17 NBO Company Shares of Champagne: % Total Volume 2017-2021 Table 18 LBN Brand Shares of Champagne: % Total Volume 2018-2021 Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021 Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021 Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021 Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021 Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021 Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021 Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021 Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021 Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021 Table 28 Forecast Sales of Wine by Category: Total Volume 2021-2026 Table 29 Forecast Sales of Wine by Category: Total Value 2021-2026 Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026 Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026

Alcoholic Drinks in France - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026 Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Table 32 Number of On-trade Establishments by Type 2015-2021

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021

MARKET DATA

Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021 Table 35 Sales of Alcoholic Drinks by Category: Total Value 2016-2021 Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021 Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021 Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021 Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021 Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021 Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021 Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021 Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021 Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021 Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026 Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026 Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026 Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources
The following categories and subcategories are included:

Wine

    • Port
    • Sherry
    • Vermouth
    • Other Fortified Wine
    • Apple Wine
    • Bokbunjaju
    • Cheongju
    • Chinese Wine
    • Economy Rice Wine
    • Fortified Fruit Wine
    • Fruit and Berry Wine
    • Fruit and Herbal Wine
    • Fruit and Honey based Wine
    • Fruit Wine
    • Local Non-Grape Wine
    • Lower Mid-Range Rice Wine
    • Non-Grape Dessert Wine
    • Premium Rice Wine
    • Rice Wine
    • Sake
    • Takju
    • Upper Mid-Range Rice Wine
    • Yakju
    • Yellow Wine
    • Other Non-Grape Wine
    • Champagne
    • Other Sparkling Wine
    • Still Red Wine
    • Still Rosé Wine
    • Still White Wine

Wine

This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).

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This report originates from Passport, our Wine research and analysis database.

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