Total volume sales of wine registered appreciable growth in 2021. This followed a year of double-digit declines when on-trade establishments were mandated to close and sales plummeted.
Champagne accompanies many important events in France such as weddings, birthdays and other special occasions. With large events put on hold in 2020 due to COVID-19, and with far fewer weddings than normal, total volume sales of Champagne plummeted.
The competitive landscape within still light grape wine, the dominant area of wine in France, is highly fragmented with limited brand power. Nevertheless, the more mainstream brands were able to weather the storm better than many of the more upmarket labels, largely thanks to their focus on offering economy and mid-priced still light grape wine targeted at the off-trade market.
The future of on-trade sales of wine is strongly correlated with the performance of full-service restaurants and to a lesser extent with bars and cafés, or night clubs. Unfortunately, industry experts are not particularly optimistic about the outlook for full-service restaurants.
As aforementioned, demand for still light wine is on the decline due to the high level of pesticides found in the majority of French wines. However, there is ample room for growth in organic still light wine, sales of which saw double-digit volume growth in the off-trade in 2021.
While total volume sales of wine saw positive growth in 2021, this was only a temporary occurrence and much would have to be done to prevent an ongoing decline in the sales of wine. Producers have struggled to engage the younger generations who have shown a growing preference for beer, which is easier to access in terms of branding and concept.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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