Wine is expected to show promising growth in the forecast period, with the recovery of volume sales in the on-trade providing a strong boost. However, the on-trade recovery will be gradual with this channel unlikely to reach pre-pandemic volume sales by 2027.
Fortified wine is expected to lose appeal in the forecast period. Consumption of drinks like port and sherry are not part of Latvian culture and are commonly replaced by bitters.
Although there is a limited supply of non-alcoholic wines in Latvia, the category may show some growth in the future, although it will not be that significant. Non-alcoholic drinks are more pronounced in the beer category than in the wine category in Latvia.
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Understand the latest market trends and future growth opportunities for the Wine industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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