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Country Report

Wine in

Wine in Azerbaijan

22 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Category benefits from government support of wineries in 2017

The wine-drinking culture remained undeveloped and grew from a low base in Azerbaijan in 2017, being mainly consumed as a higher-level alcoholic drink during events and celebrations.

On-trade and food/drink/tobacco specialists support increasing wine consumption

The growth of wine in Azerbaijan over the review period was spurred by surging advertisements through on-trade channels. With intense state support of domestic manufacturing, local producers benefited from opportunities to promote and present their products through on-trade establishments, including hotels, restaurants and others.

Wine to produce stronger performance over the forecast period

Over the forecast period, wine is predicted to gain strength. The key drivers of wine’s growth in Azerbaijan are expected to be recovery of the economy in the short term and subsequent reclaimed levels of disposable incomes.

COMPETITIVE LANDSCAPE

State support of local manufacturers and restrictions on imports reflect predominance of domestic brands

After devaluations took place in 2015, the financial status of local consumers worsened and their disposable incomes reduced substantially, resulting in an obvious shift towards economy products. In 2017, additional incentives provided by government officials to local vineries and, simultaneously, high customs duties and excise rates, encouraged price-sensitive consumers to purchase cheaper local products, while imported wine continued to represent premium brands.

New product launches of local players mainly target global trends

Local manufacturers are not encouraged to issue products with premium claims since local consumers do not have high trust in local manufacturers in terms of quality; therefore, they are not ready to pay much money for local products. Consumers who are willing to buy premium brands prefer globally-recognised names that are imported from countries such as France and Italy.

Leaders continue strong performance by expanding product portfolios

The competitive landscape within wine did not face significant changes, and local manufacturers, led by Ganja-Sharab Wine Factory JSC, remained the leader in 2017. The leading positions were also taken by other local companies, including Az-Granata, Vinagro Goygol Wine Factory, Agro-Azerinvest MMC, Absheron-Sharab ATSC, Fireland Vineyards and Caspian Coast Vineyards LLC, which account for the largest share of wine sales in Azerbaijan.

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Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Azerbaijan?
What are the major brands in Azerbaijan?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Category benefits from government support of wineries in 2017

On-trade and food/drink/tobacco specialists support increasing wine consumption

Wine to produce stronger performance over the forecast period

COMPETITIVE LANDSCAPE

State support of local manufacturers and restrictions on imports reflect predominance of domestic brands

New product launches of local players mainly target global trends

Leaders continue strong performance by expanding product portfolios

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 10 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks experiences tepid output growth in 2017 in Azerbaijan

Stricter regulation by state authorities determines pricing strategies of companies

Local alcoholic drinks lead sales in 2017

Modern grocery retailers gains ground due to growing number of outlets

Alcoholic drinks to continue growing over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 13 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 14 Duties Levies onAlcoholic Drinks 2017
Summary 1 Taxation on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 2 Key New Product Developments 2017/2018

MARKET INDICATORS

Table 15 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 16 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 17 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 18 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 24 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 25 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 26 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Wine in Azerbaijan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Category benefits from government support of wineries in 2017

On-trade and food/drink/tobacco specialists support increasing wine consumption

Wine to produce stronger performance over the forecast period

COMPETITIVE LANDSCAPE

State support of local manufacturers and restrictions on imports reflect predominance of domestic brands

New product launches of local players mainly target global trends

Leaders continue strong performance by expanding product portfolios

Samples

Overview

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Table of Contents

Wine in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Category benefits from government support of wineries in 2017

On-trade and food/drink/tobacco specialists support increasing wine consumption

Wine to produce stronger performance over the forecast period

COMPETITIVE LANDSCAPE

State support of local manufacturers and restrictions on imports reflect predominance of domestic brands

New product launches of local players mainly target global trends

Leaders continue strong performance by expanding product portfolios

CATEGORY DATA

Alcoholic Drinks in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks experiences tepid output growth in 2017 in Azerbaijan

Stricter regulation by state authorities determines pricing strategies of companies

Local alcoholic drinks lead sales in 2017

Modern grocery retailers gains ground due to growing number of outlets

Alcoholic drinks to continue growing over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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