The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreAug 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Although wine is becoming more popular in Azerbaijan, per capita consumption remains relatively low. This reflects the fact that most Azerbaijanis still see wine as a drink for special or celebratory occasions, rather than for regular consumption, such as with evening meals, for example.
In May 2018, Azerbaijani President Ilham Aliyev signed a decree approving the “State Program for the Development of Winemaking in Azerbaijan 2018-2025”. This initiative, one of the latest in a series of measures aimed at expanding the country’s winemaking industry, should have a positive impact on domestic wine consumption over the forecast period, while also helping local producers to increase exports.
Domestic producer Ganja-Sharab Wine Factory JSC remained the leading player in wine at the end of the review period with its wide range of award-winning still light grape wine. Domestic players account for the bulk of sales, with tax increases seen during the review period making them even more price competitive versus imported brands.
On-trade volume sales of wine are expected to fall by 30% in 2020 in light of the impact of COVID-19. This compares to an expected 5% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.
With tourism largely put on hold in 2020 due to the closure of the country’s borders, the focus of wine producers is on locals and the export market. Disposable income has come under pressure within Azerbaijan with many consumers temporarily losing their jobs, or seeing their wages reduced.
Wine forms part of the Azerbaijani government’s economic development plan and as such it is expected to see a relatively swift recovery once restrictions are lifted. Key will be encouraging the return of tourism with there being a strong focus on encouraging the development of local wine on the world stage.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Wine industry in Azerbaijan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wine industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wine in Azerbaijan market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.