As in other geographies, consumers in Brazil are spending more time indoors than ever. The pandemic shifted consumers’ relationship with their homes, especially in terms of driving a move to long-term working from home arrangements.
The COVID-19 pandemic definitely led to the expansion of sales of essential oils in Brazil, as alarming health issues emerged, such as anxiety, depression and high stress levels. Thus, consumers are increasingly aware about the benefits of aromatherapy as a complement to traditional medicine to treat emotional and physical symptoms.
In the forecast period, gel air fresheners is set to continue to lose share in air care in the Brazilian market, with declines in volume terms throughout the forecast period, and also turning to decline in current value terms later in the forecast period. On the other hand, electric air fresheners is increasing its household penetration, especially amongst more affluent consumers.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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