Overall, air care will register marginal constant value and volume growth over the forecast period. However, certain products will perform well, while others will see a decline.
A potential threat for air care is environmental and health concerns. As consumers become more aware of the harmful effects of chemicals on their health, they will feel the need to refrain from buying air care products that might potentially emit harmful chemicals and will opt for more natural solutions instead.
Though the multinationals Reckitt Benckiser and Procter & Gamble have a monopoly on air care in Lithuania, if inflation continues to rise at pace over the forecast period, then private label players such as Lidl will gain value share. That being said, though consumers will be price sensitive, they will go for more expensive formats, that are perceived as healthier and better for the environment.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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