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Learn moreFeb 2019
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Air care posted moderate growth in 2018. Products in this area became key home care devices in the majority of Lithuanian households during the review period, with sales now being fairly saturated.
Rising purchasing power is resulting in increasing consumer expenditure, thus boosting demand for more sophisticated products. For example, despite high average unit prices, liquid air fresheners saw the fastest growth in the area, with consumers being willing to pay extra for value added products.
Demand for more sophisticated products is expected to continue to boost value growth within air care over the forecast period. Premium products are expected to enter all areas, thus driving value sales, except within spray/aerosol air fresheners, which is set to see a significant slow-down in growth.
Procter & Gamble and Reckitt Benckiser further increased their value shares within air care in 2018, with these companies together dominating the area. Both players enjoy a long-lasting presence, thus creating strong brand awareness.
Competition between companies within air care is gaining pace. In order to maintain their sales shares, price discounting is common, with companies sometimes offering as much as 50% off.
With increasing purchasing power, consumers are shifting to more premium segments, thus increasing competition within liquid, electric and candle air fresheners. Consumers purchasing premium products are seeking quality over price and are sometimes ready to pay 10x as much for mass production counterparts, thus driving sales of niche manufacturers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Lithuania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Care industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Air Care in Lithuania market research report includes:
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Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.