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Country Report

Air Care in

Air Care in Lithuania

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consistently positive growth likely to be seen in air care during the forecast period

Air care is set to continue registering steady positive sales growth over the forecast period. The main reason for this is that demand for air care is rising as living standards improve.

Products with chemical ingredients increasingly likely to struggle

Recent years have seen both consumers and regulators pay increasing attention to the potentially harmful chemical compounds that are contained within many of the most popular air care products. Specifically, consumers are beginning to eschew products that have lingering chemical odours, while the EU and the government of Lithuania are expected to issue new restrictions regarding the components of air care products.

The expansion of product ranges is set to be based on new scents and aromas

During the forecast period, the country’s leading air care companies and brands are expected to focus mainly on the further expansion of their product portfolios by adding new innovative scents, formulas and formats under their well-established umbrella brands. In addition, rising health concerns are likely to encourage the major producers of air care products to focus their research and development activities on ecological products that can legitimately be marketed as more environmentally friendly than standard variants as they seek to address changes in demand and purchasing habits.

COMPETITIVE LANDSCAPE

Procter & Gamble maintains its leading position with the Ambi Pur brand

Procter & Gamble has underlined its status as Lithuania’s leading air care company, registering a one percentage point increase in its value share in 2017. The company’s brand Ambi Pur is present in several air care categories and its popularity is linked mainly to its longstanding presence in the country.

Procter & Gamble and Reckitt Benckiser head a strong field of international players

International companies account for virtually all sales of air care products in Lithuania. Indeed, sales are heavily dominated by Procter & Gamble, Reckitt Benckiser and, to a lesser extent, SC Johnson & Son.

Private label likely to continue struggling

The recent entry of Germany-based grocery discounter Lidl is unlikely to have much impact on sales of air care products and the main reason for this the range of air care products offered by Lidl is narrow and does includes few products that are likely to present a challenge to the leading players. The most important considerations that consumers have when purchasing air care products are the scent or aroma of the product and the length of time that the aroma remains detectable and private label products simply cannot match the products of the leading brands in either of these respects.

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Samples

Air Care Market Sample Report Air Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Care in Lithuania?
What are the major brands in Lithuania?
How do plug-in electric air fresheners perform compared to the battery-operated ones?
What is the most dynamic air care category?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Air Care in Lithuania - Category analysis

HEADLINES

PROSPECTS

Consistently positive growth likely to be seen in air care during the forecast period

Products with chemical ingredients increasingly likely to struggle

The expansion of product ranges is set to be based on new scents and aromas

COMPETITIVE LANDSCAPE

Procter & Gamble maintains its leading position with the Ambi Pur brand

Procter & Gamble and Reckitt Benckiser head a strong field of international players

Private label likely to continue struggling

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2012-2017
Table 2 Sales of Air Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Air Care: % Value 2013-2017
Table 4 LBN Brand Shares of Air Care: % Value 2014-2017
Table 5 Forecast Sales of Air Care by Category: Value 2017-2022
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Home Care in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Stagnating volume growth due to maturity of demand and declining population

Premiumisation supports sales of more expensive and sophisticated products

Demand for locally manufactured products continues to increase

Lidl’s presence in Lithuania places pressure on the leading home care brands

A stagnant performance is expected to be seen in home care over the forecast period

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Air Care in Lithuania

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Executive Summary

New Report Guarantee

PROSPECTS

Consistently positive growth likely to be seen in air care during the forecast period

Products with chemical ingredients increasingly likely to struggle

The expansion of product ranges is set to be based on new scents and aromas

COMPETITIVE LANDSCAPE

Procter & Gamble maintains its leading position with the Ambi Pur brand

Procter & Gamble and Reckitt Benckiser head a strong field of international players

Private label likely to continue struggling

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Air Care in Lithuania - Category analysis

HEADLINES

PROSPECTS

Consistently positive growth likely to be seen in air care during the forecast period

Products with chemical ingredients increasingly likely to struggle

The expansion of product ranges is set to be based on new scents and aromas

COMPETITIVE LANDSCAPE

Procter & Gamble maintains its leading position with the Ambi Pur brand

Procter & Gamble and Reckitt Benckiser head a strong field of international players

Private label likely to continue struggling

CATEGORY DATA

Home Care in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Stagnating volume growth due to maturity of demand and declining population

Premiumisation supports sales of more expensive and sophisticated products

Demand for locally manufactured products continues to increase

Lidl’s presence in Lithuania places pressure on the leading home care brands

A stagnant performance is expected to be seen in home care over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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