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Learn moreFeb 2019
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Air care products are perceived as a nice addition to the overall indoor atmosphere, allowing consumers to set the mood at home, relax and enjoy various new scents. Since the lifestyle of most consumers is rather fast-paced, they mostly prefer natural, soothing fragrances at home and try to avoid air fresheners with strong scents.
Over the forecast period, new product launches will centre around the introduction of various relaxing types of fragrances, rather than new product forms. Natural scents will remain among the most popular options among consumers, who value a peaceful time at home and seek additional benefits (eg stress relief).
Candle air fresheners profit from being perceived as a healthier choice, with electric and spray/aerosol air fresheners growing in popularity due to their convenience. All product areas are widely available throughout retailers and offer a variety of fragrances.
Global players such as SC Johnson (Glade), Reckitt Benckiser Austria (Air Wick) and Procter & Gamble (Febreze) continue to hold leading positions in air care in Austria. Glade and Air Wick are the leading brands in candle air fresheners.
All leading brands within air care continue to invest in new product development, introducing new flavours and innovative designs. This trend is expected to continue, with sales shares set to develop in a similar manner over the forecast period.
Private label air care products have good prospects in Austria. The share of private label increased in 2018 due to wide availability, relatively low prices and constantly evolving product design and quality.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Care industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Air Care in Austria market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.