Air care is expected to see solid growth in both value and volume sales over the forecast period, boosted by spray/aerosol air care. The continuing "wellness/spa at home" trend, will increase consumer demand for creating a pleasant atmosphere in the home.
As consumers will be spending more time entertaining guests within the home, easy and convenient solutions for air care will be popular over the coming years. This includes those that work automatically, such as electric air fresheners and liquid air fresheners, both of which will be particularly popular.
Current leading brand manufacturers, including SC Johnson, Reckitt Benckiser and Procter & Gamble, are likely to keep leading sales over the forecast period due to their strong positioning. However, private label will be a growing challenge to these players, offering a large and continuously changing portfolios offering new scents, formats and formulas to consumers.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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