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Country Report

Air Care in

Air Care in Austria

16 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand increases for natural and calming scents

Due to very busy lifestyles Austrians are seeking to make their homes places of peace and serenity. In order to achieve this, they are not only opting for products which make cleaning easier but also which provide a fresh and pleasant fragrance.

Candle air fresheners seen as the healthiest choice

Candle air fresheners was the best performing category in air care in 2017, followed by electric air fresheners and spray/aerosol air fresheners. While electric and spray/aerosol air fresheners benefited from their convenience, candle air fresheners were perceived as the healthiest choice.

Product design playing an increasingly important role

Over the forecast period air care is expected to profit from being increasingly used as part of the interior decoration of a home. In addition to often choosing an air care product to complement the colour scheme in their home, consumers in Austria are also expected to pay more attention to overall design, considering the shape and format of a product as well as its scent.

COMPETITIVE LANDSCAPE

Key players turn to social media to promote their products

In 2017, air care in Austria continued to be led by large global players such as SC Johnson (with the Glade brand), Reckitt Benckiser (Air Wick) and Procter & Gamble (Febreze). All three players benefited from heavy investment in new product launches and advertising.

Private label players look to expand their air care ranges

While new products are expected to remain important over the forecast period, being mainly launched by large global players, private label manufacturers may also increasingly invest in improving the quality of their products, especially in categories such as candle air fresheners, car air fresheners and electric air fresheners. Private label is currently rather weak in these categories in Austria and so many retailers could see this as an opportunity to attract more consumers through cheaper prices.

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Samples

Air Care Market Sample Report Air Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Austria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Care in Austria?
What are the major brands in Austria?
How do plug-in electric air fresheners perform compared to the battery-operated ones?
What is the most dynamic air care category?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Air Care in Austria - Category analysis

HEADLINES

PROSPECTS

Demand increases for natural and calming scents

Candle air fresheners seen as the healthiest choice

Product design playing an increasingly important role

COMPETITIVE LANDSCAPE

Key players turn to social media to promote their products

Private label players look to expand their air care ranges

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2012-2017
Table 2 Sales of Air Care by Category: % Value Growth 2012-2017
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
Table 4 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 5 NBO Company Shares of Air Care: % Value 2013-2017
Table 6 LBN Brand Shares of Air Care: % Value 2014-2017
Table 7 Forecast Sales of Air Care by Category: Value 2017-2022
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Home Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Overall good performance from home care in 2017

Concentration and convenience continue to characterise home care in Austria

Multinationals dominate home care while private label maintains its share

Convenience and fragrance the key trends in new product development

Home care anticipated to continue to perform well

MARKET INDICATORS

Table 9 Households 2012-2017

MARKET DATA

Table 10 Sales of Home Care by Category: Value 2012-2017
Table 11 Sales of Home Care by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Home Care: % Value 2013-2017
Table 13 LBN Brand Shares of Home Care: % Value 2014-2017
Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 15 Distribution of Home Care by Format: % Value 2012-2017
Table 16 Distribution of Home Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Home Care by Category: Value 2017-2022
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Air Care in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand increases for natural and calming scents

Candle air fresheners seen as the healthiest choice

Product design playing an increasingly important role

COMPETITIVE LANDSCAPE

Key players turn to social media to promote their products

Private label players look to expand their air care ranges

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Air Care in Austria - Category analysis

HEADLINES

PROSPECTS

Demand increases for natural and calming scents

Candle air fresheners seen as the healthiest choice

Product design playing an increasingly important role

COMPETITIVE LANDSCAPE

Key players turn to social media to promote their products

Private label players look to expand their air care ranges

CATEGORY DATA

Home Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Overall good performance from home care in 2017

Concentration and convenience continue to characterise home care in Austria

Multinationals dominate home care while private label maintains its share

Convenience and fragrance the key trends in new product development

Home care anticipated to continue to perform well

MARKET INDICATORS

MARKET DATA

SOURCES

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