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Country Report

Air Care in

Air Care in Austria

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sales slow slightly in 2020 despite more time spent at home as consumers prioritise other products

Consumers spent a lot more time at home during 2020. There were many reasons for this including working from home, quarantine and lockdown due to the pandemic.

Cocooning and wellness/spa at home trends create demand for calming and fragranced air

Despite the slowing sales, the category was nevertheless supported to some extent by the cocooning and “wellness/spa at home” trends. This in turn stimulated consumer demand to create a nice atmosphere including a pleasant clean scent at home even during lockdown when people engaged in much fewer shopping trips.

Car air fresheners heavily impacted by COVID-19 while other categories are influenced by general trends

Car air fresheners were particularly negatively impacted by COVID-19 as consumers spent less time in their cars during lockdown and due to restrictions around socialising. However, the category remained mostly subjected to developments around general trends rather than the pandemic.

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Air Care Market Sample Report Air Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Austria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Care in Austria?
What are the major brands in Austria?
How do plug-in electric air fresheners perform compared to the battery-operated ones?
What is the most dynamic air care category?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Air Care in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales slow slightly in 2020 despite more time spent at home as consumers prioritise other products

Cocooning and wellness/spa at home trends create demand for calming and fragranced air

Car air fresheners heavily impacted by COVID-19 while other categories are influenced by general trends

RECOVERY AND OPPORTUNITIES

New products and scents regenerate interest in the category resulting in a moderate rebound

Competition from alternative natural products

Innovation around scents as well as more sophisticated and green options stimulate category sales

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2015-2020
Table 2 Sales of Air Care by Category: % Value Growth 2015-2020
Table 3 Sales of Air Care by Fragrance: Value Ranking 2018-2020
Table 4 NBO Company Shares of Air Care: % Value 2016-2020
Table 5 LBN Brand Shares of Air Care: % Value 2017-2020
Table 6 Forecast Sales of Air Care by Category: Value 2020-2025
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

Home Care in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 8 Households 2015-2020

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2015-2020
Table 10 Sales of Home Care by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Home Care: % Value 2016-2020
Table 12 LBN Brand Shares of Home Care: % Value 2017-2020
Table 13 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 14 Distribution of Home Care by Format: % Value 2015-2020
Table 15 Distribution of Home Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Home Care by Category: Value 2020-2025
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Air Care in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sales slow slightly in 2020 despite more time spent at home as consumers prioritise other products

Cocooning and wellness/spa at home trends create demand for calming and fragranced air

Car air fresheners heavily impacted by COVID-19 while other categories are influenced by general trends

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Air Care in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales slow slightly in 2020 despite more time spent at home as consumers prioritise other products

Cocooning and wellness/spa at home trends create demand for calming and fragranced air

Car air fresheners heavily impacted by COVID-19 while other categories are influenced by general trends

RECOVERY AND OPPORTUNITIES

New products and scents regenerate interest in the category resulting in a moderate rebound

Competition from alternative natural products

Innovation around scents as well as more sophisticated and green options stimulate category sales

CATEGORY DATA

Home Care in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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