Air care is expected to record healthy sales growth over the forecast period, benefiting from increasing demand for more sophisticated and sustainable products. Innovation will focus on convenience and elevating the natural composition of air care products, which will prove attractive to Hungarians.
The narrow product portfolio in electric air fresheners is expected to widen with more effective and eco-friendly products launching, while more players are predicted to enter and introduce their own brands, especially private label manufacturers. Consumers will be attracted to electric air fresheners because of their convenience, efficacy and innovation in terms of new and unique fragrances.
Other air care is predicted to see limited growth over the forecast period, hindered by stagnant product portfolios and a general lack of promotion for these products. In the competitive air care category, brands in other air care will need to look at ways to reignite consumer awareness, as many consumers feel these products are unnecessary and do not meet their needs.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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