The air care category is expected to see sales stabilise over the forecast period. The strong growth seen in the category during the review period was largely due to the positive impact of changes to lifestyles during the COVID-19 crisis, when consumers spent far more time at home than usual.
Growth is expected to slow in car air fresheners, with the category expected to see volume sales return to decline in the latter part of the forecast period. Car sales have slowed due to the shortage of cars caused by factors such as a global shortage of semiconductors, exacerbated by COVID-19 lockdowns in important manufacturing and logistics centres in China, and the disruption caused by Russia's invasion of Ukraine.
The main driver behind innovation and growth over the forecast period will be the growing interest in new fragrances. Companies are expected to continue launching new fragrances as “limited editions” in a bid to capture more consumers.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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