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Learn moreFeb 2019
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Air care is driven by lifestyle trends, with consumers becoming more attentive to their surroundings, design and atmosphere and seeking to use pleasant fragrances. Corresponding with global lifestyle and design trends, to which consumers are increasingly exposed through online media and travels overseas, candles have become popular locally also, despite the hot climate.
Liquid air fresheners are growing at faster rates than spray/aerosol air fresheners as they are better suited to the lifestyle trends mentioned above and provide a constant pleasant fragrance. The variety of liquid air fresheners available continues to grow, with more companies offering these products and even private label ranges.
Unit prices are affected by opposing trends: both premiumisation and rising competition. Therefore, we are seeing different price trends in different areas.
Reckitt Benckiser remains the leading player within air care as a result of the popularity of its well-known Air Wick brand, which offers a range of different products within important areas such as electric air fresheners, liquid air fresheners and aerosol/spray air fresheners.
Reckitt Benckiser is an innovator and launches new products frequently. For example, in 2018, it launched the new Essential Mist scent diffuser, which targets the clean-living trend with scents based on essential oils, while also benefitting from premium positioning and a higher price point.
Internet retailing sales increased strongly in 2017 and 2018 thanks to the entry of brands that are sold mainly through online stores, such as Yankee Candles. In addition, air care products are often purchased through grocery retailers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Israel with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Care industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.
The Air Care in Israel market research report includes:
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Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.