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Country Report

Air Care in

Air Care in Israel

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Candles driven by global lifestyle trends

Air care is driven by lifestyle trends, with consumers becoming more attentive to their surroundings, design and atmosphere and seeking to use pleasant fragrances. Corresponding with global lifestyle and design trends, to which consumers are increasingly exposed through online media and travels overseas, candles have become popular locally also, despite the hot climate.

Liquid air fresheners gain popularity

Liquid air fresheners are growing at faster rates than spray/aerosol air fresheners as they are better suited to the lifestyle trends mentioned above and provide a constant pleasant fragrance. The variety of liquid air fresheners available continues to grow, with more companies offering these products and even private label ranges.

Price trends vary in different areas

Unit prices are affected by opposing trends: both premiumisation and rising competition. Therefore, we are seeing different price trends in different areas.

COMPETITIVE LANDSCAPE

Air Wick continues to lead air care

Reckitt Benckiser remains the leading player within air care as a result of the popularity of its well-known Air Wick brand, which offers a range of different products within important areas such as electric air fresheners, liquid air fresheners and aerosol/spray air fresheners.

Innovation key to success

Reckitt Benckiser is an innovator and launches new products frequently. For example, in 2018, it launched the new Essential Mist scent diffuser, which targets the clean-living trend with scents based on essential oils, while also benefitting from premium positioning and a higher price point.

Online retailing growing rapidly

Internet retailing sales increased strongly in 2017 and 2018 thanks to the entry of brands that are sold mainly through online stores, such as Yankee Candles. In addition, air care products are often purchased through grocery retailers.

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Air Care Market Sample Report Air Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Israel market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Care in Israel?
What are the major brands in Israel?
How do plug-in electric air fresheners perform compared to the battery-operated ones?
What is the most dynamic air care category?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Air Care in Israel - Category analysis

HEADLINES

PROSPECTS

Candles driven by global lifestyle trends

Liquid air fresheners gain popularity

Price trends vary in different areas

COMPETITIVE LANDSCAPE

Air Wick continues to lead air care

Innovation key to success

Online retailing growing rapidly

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 4 NBO Company Shares of Air Care: % Value 2014-2018
Table 5 LBN Brand Shares of Air Care: % Value 2015-2018
Table 6 Forecast Sales of Air Care by Category: Value 2018-2023
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Home Care in Israel - Industry Overview

EXECUTIVE SUMMARY

Stable growth in home care

Internet retailing impacts consumption patterns

Sano Bruno’s Enterprises ranks first within home care

New products focus on clean air solutions

Stable growth in future

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Air Care in Israel

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Candles driven by global lifestyle trends

Liquid air fresheners gain popularity

Price trends vary in different areas

COMPETITIVE LANDSCAPE

Air Wick continues to lead air care

Innovation key to success

Online retailing growing rapidly

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Air Care in Israel - Category analysis

HEADLINES

PROSPECTS

Candles driven by global lifestyle trends

Liquid air fresheners gain popularity

Price trends vary in different areas

COMPETITIVE LANDSCAPE

Air Wick continues to lead air care

Innovation key to success

Online retailing growing rapidly

CATEGORY DATA

Home Care in Israel - Industry Overview

EXECUTIVE SUMMARY

Stable growth in home care

Internet retailing impacts consumption patterns

Sano Bruno’s Enterprises ranks first within home care

New products focus on clean air solutions

Stable growth in future

MARKET INDICATORS

MARKET DATA

SOURCES

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