Smaller categories such as gel air fresheners and electric air fresheners are expected to see significant rates of growth over the forecast period, although from a low base. In an attempt to expand the consumer base and attract new customers, companies have started to produce less expensive products such as pouch gel air fresheners, which will contribute to growth amongst middle- and even lower-income consumers.
Car air fresheners will continue to be the largest sales generator for air care products during the forecast period. Indonesia has more than 20 million personal cars with the owners mostly coming from the middle- to higher-income consumer segments.
Innovation using natural ingredients and natural oils is likely to be a prominent feature of the air care category during the forecast period, driving future growth. Many consumers have been looking at scents that can help to keep them feeling fresh and to relax at the same time, especially after a long day of work or study.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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