The air care category saw a significant decline in performance in 2020, as a result of the COVID-19 pandemic. This occurred as consumers prioritised spending in other categories with specific cleaning and antibacterial functionality, for example.
Demand for spray air fresheners was stable in 2020 given their affordable prices compared with electric air fresheners. Automatic fresheners were gaining popularity prior to the pandemic, but their affordability is highly dependent on consumer spending power.
Companies offer a broad range of air fresheners to cater to various customer requirements. Hypermarkets, car wash stations and convenience stores all contribute to sales.
The rise in urban demand is expected to fuel the air care category’s return to growth over the forecast period. As economic conditions improved in the post pandemic environment, and consumer lifestyles return to some level of normality, the air care category will benefit.
Electric car air fresheners are more expensive than products in other air freshener categories. Plus, spray/aerosol is the most popular format.
Although people are increasingly concerned with environmental factors and consider the use of aerosols harmful for the environment, the easy-to-use format and its low price will continue to stand as key drivers for the category in coming years. In addition, especially during periods of economic recession, this option is the most popular among low-income consumers.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Air Care research and analysis database.
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