The number of households is set to continue to increase steadily in the forecast period, and there is a desire to improve the ambience of homes. The urbanisation trend and crowded cities will accentuate the need to use air fresheners.
There is rising concern among consumers over the safety of air fresheners and the chemical origins of scents and fragrances. In this light, there is a growing call for natural-origin and toxin-free air fresheners.
Consumers retain various concerns about spray/aerosol air fresheners, ranging from their poor quality to environmental issues. Nevertheless, their greater affordability means many consumers will continue to choose the format over other more innovative ones.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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