In the face of geopolitical changes in the world and the related financial crisis in 2022, some international companies, as well as their distributors, have chosen to control costs by reducing part of their marketing activities, as well as reducing their engagement in promotions, which are critical to stimulating sales.
The share of local brands is expected to increase in the air care category during the forecast period, as consumers tend to become more price sensitive in times of economic instability, looking to purchase less expensive products. It is also possible that new Turkish brands will appear in air care, as happened in 2022 when a new Turkish brand, Flamingo, appeared on the market.
Air care in Azerbaijan is extremely limited in terms of offer, yet the consumer interest in alternative formats such as electric and gel air fresheners at the end of the review period suggests that there is strong demand for innovation. This offers opportunity in a number of ways.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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