Air care sales continued to benefit from lingering lockdown restrictions and consumers working from home in 2021. However, quarantine measures have eased, and as a result volume growth has slowed.
Spray/aerosol air fresheners dominate sales in Azerbaijan, generating close to 100% of volume sales. These products are seen to be efficacious, and above all, cheap.
Although the majority of consumers either have limited purchasing power or are more conservative when it comes to air care products, sales of electric air care continue to see solid demand in Azerbaijan, and are set to be the best performing part of the category in volume terms in 2021. This is obviously exaggerated by emergence from a low base and is not a game changing trend, but does suggest that consumers are keen to adopt best practice from other countries in terms of comfort and convenience.
Sales of air care have seen solid results during the pandemic as consumers spent more time at home, but this is anticipated to slow over the forecast period as consumers re-adopt pre-pandemic habits. Although ongoing downward price pressure will continue to support volume demand, many younger consumers are abandoning air care, which is often perceived as unnecessarily aggressive.
As consumers look to economize, some growth in share generated by local producers should be anticipated. Zaman Ltd MMC’s Bello brand has built value share at the more economic end of spray/aerosol air fresheners, and this trend is set to strengthen over the forecast period.
Air care in Azerbaijan is extremely limited in terms of offer, yet the strong consumer interest in alternative formats such as electric and gel air fresheners at the end of the review period suggests that there is strong demand for innovation. This offers opportunity in a number of ways.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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