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Learn moreFeb 2020
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Air care saw continued growth in 2019 and is predicted to gain momentum over the forecast period. The recovering economy and consumers’ rising disposable incomes support sales of non-essential products such as air care products, particularly among high-income urban consumer groups.
Car air fresheners led growth in 2019, with its products being the only products within air care to see a rise in average price units. Rising consumer awareness of car air fresheners is driven by the growing number of cars and drivers in Azerbaijan.
Sales of air care products in modern grocery retailers continue to grow in both volume and current value terms, driven by the rapid development of key channels such as supermarkets and hypermarkets. Traditional grocery retailers, while holding the highest share of sales in 2019, continues to yield share to modern grocery retailers.
Air care continues to be led by a few companies representing strong, globally well-known brands. The leading company in 2019 remained Mazarina MMC, a subsidiary of SC Johnson & Son Inc.
In 2019, air care was represented in Azerbaijan primarily by international brands, and local manufacturing remained very low. Available domestically produced products were mainly private label or economy varieties.
Towards the end of the review period, rising consumer awareness drove higher sales of new product offerings such as electric, car and gel air fresheners. Consumers are also becoming more familiar with and increasingly interested in air care products designed specifically for toilets, refrigerators, bathrooms and kitchens.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Azerbaijan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Care industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Air Care in Azerbaijan market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.