Air Care in Azerbaijan

PROSPECTS

Air care enjoys continued growth in 2019

Air care saw continued growth in 2019 and is predicted to gain momentum over the forecast period. The recovering economy and consumers’ rising disposable incomes support sales of non-essential products such as air care products, particularly among high-income urban consumer groups.

Sales of car air fresheners boosted by growing number of cars

Car air fresheners led growth in 2019, with its products being the only products within air care to see a rise in average price units. Rising consumer awareness of car air fresheners is driven by the growing number of cars and drivers in Azerbaijan.

Air care products become more widely available in modern retail outlets

Sales of air care products in modern grocery retailers continue to grow in both volume and current value terms, driven by the rapid development of key channels such as supermarkets and hypermarkets. Traditional grocery retailers, while holding the highest share of sales in 2019, continues to yield share to modern grocery retailers.

COMPETITIVE LANDSCAPE

Mazarina leads air care in Azerbaijan

Air care continues to be led by a few companies representing strong, globally well-known brands. The leading company in 2019 remained Mazarina MMC, a subsidiary of SC Johnson & Son Inc.

Domestic companies cannot afford to compete against trusted imports

In 2019, air care was represented in Azerbaijan primarily by international brands, and local manufacturing remained very low. Available domestically produced products were mainly private label or economy varieties.

New product developments gain visibility through modern grocery retailers

Towards the end of the review period, rising consumer awareness drove higher sales of new product offerings such as electric, car and gel air fresheners. Consumers are also becoming more familiar with and increasingly interested in air care products designed specifically for toilets, refrigerators, bathrooms and kitchens.

Files are delivered directly into your account within a few minutes of purchase.