Air care is projected to see strong growth in retail volume terms over the forecast period with sales set to pick up as the economy stabilises and consumers show a growing willingness to invest in discretionary items again. Population growth and urbanisation are also likely to fuel demand, with consumers living in busy, crowded and often polluted cities and towns appreciating air care products that can freshen a room or neutralise bad odours.
Car and electric air fresheners were the least popular air care categories in Pakistan during the review period due to low awareness and relatively expensive price points. Many consumers tend to use spray/aerosol air fresheners for all of their air care needs, including in their cars, rather than buying a specialised car air freshener.
As demand grows within air care there could be more opportunities for local players to gain a stronger foothold in the market. Aside from offering lower price points they could also look to add value by using local ingredients and by focusing on fragrances that have regional and cultural significance.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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