A growing middle income consumer group along with a rising urban population caused by a rapid rural to urban migration has led to very fast penetration of many home care categories including air care in Pakistan. Coupled with the growing awareness of air care brands through in-store promotional activities and improving availability of brands, air care in Pakistan registered steep retail value sales growth in 2021.
With multiple brands in its air care portfolio, King Chemical Corp continued to lead air care in Pakistan during 2021. The brands add depth to the company’s air care portfolio and provide a variety of fragrances to cater to the different needs and preferences of consumers.
A considerable share of value sales of air care was contributed by small players in air care, defined by Euromonitor Internationals as ‘others’, in 2021. These players include regional brands, supermarkets’ private label and other air care products in the country.
Spray/aerosol air fresheners are the most common format used in households in the country. Since the largest portion of air care purchases is contributed by households, the spray/aerosol format is expected to remain popular and dominate air care sales over the forecast period.
Car and electric air fresheners were the least popular among available air care categories in Pakistan during the review period due to low awareness thereof and relatively expensive price points. As such, many consumers are habitually inclined to use spray/aerosol air fresheners in all instances, including their cars, rather than buying a specialised car air freshener.
The growing trend of spending more on home care products as a consequence of a heightened focus on cleanliness, is expected to result in hygiene and quality of life continuing to drive sales growth of air care in the forecast period. A shift from traditional alternatives, home-made remedies and unbranded air care products to branded air care is likely to further boost demand for air care in Pakistan, especially with the expansion of modern grocery retailers as consumers are exposed to a greater variety of air care products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Air Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!