Air care is projected to see steady growth in retail volume terms, building on the performance seen in 2022. Alongside the more stringent cleaning routines that developed during the pandemic, some local consumers are increasingly linking a pleasant-smelling living environment with hygiene.
While gel air fresheners will remain the dominant format due to the affordability of these products, spray/aerosol air fresheners is expected to record the most dynamic growth in retail volume terms. This is because higher-income households tend to favour this format for its targeted approach to eradicating unpleasant odours in different rooms.
As a consequence of rising health concerns amongst Filipinos, brought about partly by the pandemic, the leading players could benefit from addressing environmental issues related to the use of certain chemicals in air care. The use of components that claim to have fewer harmful effects on the user’s health or indeed the wider environment, particularly relating to spray/aerosol formats, could help players to gain the attention of urban, educated consumers.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Air Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!